Are you familiar with the sensation after you have crafted a captivating post packed with useful content and you are ready to finally make it accessible to your followers? Great, right? But then, nothing happens. Your levels of involvement have not been as productive as you would have hoped, causing you to become frustrated that the time and money spent have been all for nothing. Despite the current situation, there is still hope and it’s not over yet, so don’t quit.
Although you may contain the right material, unfortunately, this is only a portion of the difficulty. It is just as crucial to be cognizant of when you should share something on Facebook (or any other online platform) to ensure that your material gets you the desired outcome. Do you want your posts to be seen by your target market without having them get overlooked or neglected among the racket of social media? How to do it then?
In this article, we’ll be offering our knowledge about the optimum times and methods for posting on Facebook, Instagram, LinkedIn, Twitter, and TikTok. To make the most of your amazing content.
The quantity of what you share on social media platforms is significant, considering this is a method of portraying your business and bonding with clients.
The amount of content you share through social media outlets could be advantageous or detrimental to your brand’s image.
Posting excessive amounts may create the impression that you are frantic for recognition, while not posting regularly could make you come off as uninvested in your admirers. Determining the perfect equilibrium is paramount in order to make sure you are taking part yet not overwhelming others or ignorantly disregarding their situation.
Social media is a two-way street. It not only affords you the opportunity to divulge details regarding your business, but it also provides customers with information they can use to gain awareness of your company and different methods of communicating with you. It is significant to keep publishing material to your social media platforms consistently. This gives you the opportunity to keep your followers in the loop with new happenings as well as make connections with them on a more personal level. By doing this, you will create an opportunity for your forthcoming efforts to be more productive.
The frequency of posts on social media can be indicative of how involved and connected one is with their audience. If you don’t put enough content up on your accounts, people could begin to lose interest and gradually become unengaged. If you post too frequently, there is a chance your followers will become overburdened or bored and no longer follow you.
A healthy mix is key.
Find what works for you and stick to it.
The following is the outcome of our investigation into how frequently one should post on social media and the best times to do so. These pieces of advice can be considered guidance for developing your social media plan.
When is the best time to post on Facebook to reach the right audience?
Individuals can use Facebook on both their computers and cellphones, ensuring that they remain active during their leisure and work hours. It is believed by many that the optimal time to post on Facebook is 9 am, when most people are starting to surf the web at the start of their workday. Between 11am and 12pm before lunch, or from 1pm to 4pm when people usually take a break from their jobs, they frequently check their Facebook feed in order to relax. Many of the blogs are in agreement that Thursday-Sunday are the ideal days for making posts on Facebook, and Sunday is a tad more advantageous than all the other days. A report recently uncovered a fascinating fact in regard to the weekends. Research has revealed that social media posts made on weekends can be up to 32% more engaging on Facebook compared to other days. This indicates that your business should strongly consider posting content on weekends.
You should keep track of them on a regular basis so that you can determine the optimal hour to post content on your Facebook pages. Remember that the time listed is in the Pacific Standard Time zone. Explore the effectiveness of publishing different forms of material at variant times, and monitor the results to obtain the best possible outcomes. It is vital to be persistent while monitoring developments and documenting each pattern you observe. Going through this process can give you understanding into elements that you had no idea would be advantageous, yet almost certainly are.
So when is the best time to post on Instagram to reach the right audience?
Since Instagram is mainly a mobile application, it is more often used on phones during free time and when taking a break from work. Lunchtime (11 – 12 am) is like Facebook in the sense that it is often utilized for quick glances at what’s going on. It is ideal to post something cheerful on Instagram in the late afternoon, just before closing time at the end of the workday, which should be about 5 pm.
It has been suggested that the ideal time to post on Instagram is between 7-9 pm in the evening or 2 pm on Tuesday. It is commonly thought that Wednesday is the optimum day to post on Instagram. You will also notice a particular focus on Fridays and Saturdays, especially for businesses that market to consumers. The start of the week tends to be quite chaotic, with a lot of meetings and duties to fulfill, making Monday the least liked day. On top of that, it is also recommended not to post anything on Sundays.
The amount of times a firm should post on Instagram is probably going to depend from one enterprise to another. Dig extensively into Instagram Insights to discover the best way to post content to join with your desired demographic and capitalize on the full potential of your media. You can conveniently access the details from your Instagram application and observe representations that illustrate the behavior and attributes of your followers.
When is the best time to post on LinkedIn?
Due to why it is employed, most people lurking on LinkedIn are frequently available and keen to digest your material as they are likely to be active during business hours. Most people agree that the most optimal time to upload onto LinkedIn is from 7am to midday, primarily focusing on Tuesday to Thursday, however Wednesday from 10am to 11am is seen to be the optimal period.
Typically, the weekend sees much less involvement, however, it is usual to share some ‘positive’ or inspiring material over the weekend when people want to unwind and are not so focused on professional matters like they are during the other days. Even during this difficult time, it is possible to post fascinating, amusing, and captivating content linked to your business that will draw people’s attention.
When is the best time for posting on Twitter?
Having a lot of supporters on Twitter doesn’t mean you are allowed to put out your material without thinking twice. In the same way that other sites have policies, Twitter has specific rules that must be followed, and if you stick to them you may reap the financial rewards for your company in the future. This platform can be reached conveniently from desktops and mobile phones, causing people to sign in even while they’re at work, in addition to when they have leisure time after work. This is very beneficial for you as it augments the possibility of connecting with many people. Individuals still routinely look at news during periods of rest, inactivity, and first thing and last thing in their day.
According to many accounts, the best times to post are in the morning between 8 a.m. and 10 a.m.; at midday from 12 p.m. to 1 p.m.; or in the evening from 6 p.m. to 9 p.m. If the objective is to maximize retweeting and CRR, then the optimal time for tweeting would be between five and six in the evening. For B2Bs, Wednesday through to the weekend is most expedient, whereas B2Cs get more reaction on weekends, with a peak on Wednesdays.
What to Post on Other Social Media Platform
Every platform has its own audience. Each audience has a set of desires for what they look for on the platform, which can influence how well your social media posts are received.
What to post on Facebook
The objective of our presence on Facebook has been to construct and develop our brand and interact with our followers.
Recently, videos and live videos have been the most successful content on our Facebook Page.
The video posts we created had the largest average reach out of all our post types. The level of engagement on our video posts is nearly equal to that on our image posts, which have the highest engagement on average.
Buzzsumo conducted a study in which they studied 68 million Facebook posts and discovered that videos usually generate more engagement than images and links.
We focus on creating educational videos for our Facebook Page:
- How-to guides: These are videos where Brian Peters, our Digital Marketing Strategist, share social media tips and tricks.
- Blog post summaries: For these videos, we summarize the key ideas from our blog posts and turn them into short video clips using Animoto.
Following videos, blog posts and specially curated material perform well on our Facebook Page.
In addition to posting our blog entries, we also gather top-notch (verified) material from external Pages and websites. This past year, we have seen our Facebook Page’s reach, engagement, and Likes increase in large part due to our Facebook posting strategy.
Pages to Watch is a convenient feature on Facebook that enables users to discover content of a superior caliber. Here’s a video guide explaining the location and the procedure for using it.
What to post on Instagram
People now utilize Instagram to display just the finest pictures (and videos) on their account.
After interviewing and surveying 11,000 13 to 24-year-olds around the world, Facebook recommends marketers to “blend in to stand out”:
Here are a few types of high-quality photos you can post to Instagram:
If you are a seller of material items like clothing or food, you can put up large, clear images of your goods displayed in various scenarios. Califia Farms (@califiafarms) does a great job with this. Check out some of the most successful Instagram accounts of all time, as curated by HubSpot.
Brands often post photos offering a peak behind the curtain, giving followers insight into what goes into making the products and services they offer. This type of content is a great way to give your followers a sense of the personality of your company, making them more likely to develop a connection with your brand. These could be images of employees, gatherings, or the production of something (e.g. how a meal is cooked).
Rather than getting product shots or taking behind-the-scenes photographs as we (a remote company that creates software) typically do, you might consider using user-generated content. Content generated by our users dramatically increased our Instagram followers by five times in 12 months.
Quotes
42 million posts on Instagram have been marked with #quotes, making motivational and inspirational sayings one of the most seen kinds of content.
WeWork (@wework) has done an excellent job of combining their quotes into their Instagram account creatively.
If it is difficult to acquire images that come with quotations, you can make your own graphics with quotations using complimentary design methods such as Canva and Adobe Spark.
Stories
It’s essential to maintain a uniform motif in your Instagram profile, yet you can be a bit more accommodating with the content you share on your Instagram Tales. That’s because they would disappear in 24 hours.
Using Instagram Stories for marketing can take place in several different forms. Here are a few examples:
- Storytelling
- Share how-to tutorials
- Promote a blog post
- Share a list
- Announce limited time offers and promotions
- Offer giveaways and discount coupons
- Share data, research, and statistics
- Share quotes and inspiration
- Introduce an Instagram takeover guest
- Share announcements, news, and updates
When you post your Stories on Instagram, be sure that they correspond with your overall Instagram marketing plan.
What to post on Twitter
A survey from the American Press Institute of over 3,000 people revealed that the most frequent purpose of using Twitter is to stay abreast of the latest news.
Roughly 40% of people turn to Twitter to be informed of current events and another 39% keep track of the news in general through the platform.
This is an excellent tool for disseminating knowledge that is pertinent to your supporters- information about the sector, updates about the business, item related reports.
Twitter is a wonderful platform for disseminating your blog articles and keeping others apprised of interesting, relevant material.
Since people and businesses post frequent Tweets on a daily basis, it is more appropriate to post several blog entries or curated material every day on Twitter rather than other social networks like Facebook.
When we share our blog posts, we like to add one of the following multimedia attachments to keep the tweet interesting to our followers:
- Link (with the link preview)
- Photo or infographic
- Video
- GIF
What do you post on each social media platform?
These rules are general; thereby, what would be beneficial for you to post on each of the different social media sites could differ.
I would be grateful if you would be willing to teach me. Which kinds of posts have been successful for you on the aforementioned platforms?
P.s. After determining what to post on each of your social media accounts, these tips may be helpful in coming up with content.
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