The best time to post on social media is during the daytime, when people are more likely to be online and checking their newsfeeds.

This is a question about social media marketing for those with experience and a fun question for those who are new to it. There is no global best time to post on social media.

Why? Because there isn’t any. The pandemic has disrupted people’s schedules and the way they connect on social media, which has had a significant impact on the landscape.

Don’t lose the spirit, now.

There are certain time ranges that have been shown to produce the most engagement, which can be used to figure out the best time to post on social media.

Let’s giddy-up and check out the timings!

Why Does the Best Time to Post on Social Media Matter?

It’s the algorithm effect.

One of the things that will determine how often your post is shown on social media feeds is how recently it was posted. Newer posts are prioritized over older posts on feeds.

By knowing when your audience is most active on social media, you can ensure that your posts are seen and engaged with by more people.

Although posting at the best times will help, it is not guaranteed to help you crack the engagement code.

The time you choose to post will help you get attention, but after that, it depends on how good your content is.

Why is the Best Time to Post Different for every Social Platform?

How do social media users differ?

Although we are all familiar with the main social media platforms, it is crucial to understanding why the ideal times for posting change for each one.

Let’s have a look!

Facebook is one of the most popular platforms, with a large audience that can be accessed through different devices, both at home and work. This means that the way people use social media varies depending on who they are interacting with.

Twitter is an excellent platform for marketers to communicate and engage with customers. People use it more while commuting and during breaks. Just like Facebook, it has been mainly audience-dependent.

LinkedIn is used by professionals and the working community. They use the product depending on how easy it is to work with and when they have breaks.

People tend to use Pinterest when they are relaxing and doing other activities that they enjoy, like watching television or spending time with loved ones in the evening.

Many people use Instagram on their smartphones whenever they can.

So,

You might have a rough idea of how social media platforms are used by different users and how this affects the best time to post.

Let’s discuss the best times to post on social media for the best results.

Let’s get started with Facebook first!

What are the Best Times to Post on Facebook?

Facebook is a popular social media platform. As of the latest Facebook statistics, there are 2.91 billion monthly active users. Its large number of users makes it easy for anyone to grow their business from nothing to something impressive.

If you want to reach a specific audience on Facebook, you need to post your content at the right time. There are times when you can get more engagement on your posts by posting at a certain time.

This is a note about when the best times to post on Facebook are.

There is no one-size-fits-all answer to the question of when is the best time to post on Facebook, but posts published between 1 pm and 4 pm are likely to reach more readers.

There are different criteria for posting on weekdays and weekends which can help you get more clicks.

Best days and timings to post on weekdays:

• Wednesday: 3 pm
• Thursday & Friday: 1 pm-4 pm

Best days and timings to post on weekends:

• Saturday & Sundays: 12 pm-1 pm

While there are best times to post on Facebook, there are also certain times you should avoid. They are,

The best time to post on Facebook is not between 8 pm and 8 am for the entire week.

Some social media experts suggest that it is best to schedule content at certain times. They are:

• Elle & Co. suggests 1 pm-3 pm is an accurate time to post on Facebook.
• Hubspot analyzed that 9 am is a good time when people leave for their offices. 1 pm-3 pm from Thursday to Sunday is the next peak time.
• 3 pm on Wednesday is recommended as an ideal time to post on Facebook by Fast Company.
• Huffington Post recommends posting on Thursdays and Fridays, as these weekdays have more traffic of readers. They further added that the usage of Facebook spikes by 10% on Fridays.

#SMM tip for FB

You should always keep an eye on your Facebook analytics so you know when your audience and fans are online. SocialPilot’s Facebook scheduling tool allows you to automate your posting based on specific times that you select.

So, here’s your answer.

The best times to post on Facebook if you want more likes and shares are 1 pm, 3 pm, and 4 pm.

Now, what’s next on the dish?

Let’s step ahead on Instagram!

When Is The Best Time To Post On Instagram?

Summary:

1. The best times to post on Instagram in 2022 are 9:01 AM, 7:59 PM, and 9:00 AM.
2. The best hourlong periods to post on Instagram are 9:00 AM, 7:00 PM, and 12:00 PM.
3. The worst hourlong periods to post on Instagram are 2:00 AM, 1:00 AM, and 4:00 AM.
4. The best days to post on Instagram are Wednesday, Friday, and Tuesday.
5. The worst days to post on Instagram are Sunday, Saturday, and Monday.

The top 10 best times to post on Instagram to generate engagement are:

1. 9:01 AM
2. 7:59 PM
3. 9:00 AM
4. 8:00 PM
5. 7:59 AM
6. 8:01 PM
7. 12:01 PM
8. 8:00 AM
9. 11:01 AM
10. 11:58 AM

The top 10 best hourlong periods to post on Instagram to generate engagement are:

1. 9:00 AM
2. 7:00 PM
3. 12:00 PM
4. 10:00 AM
5. 11:00 AM
6. 8:00 AM
7. 2:00 PM
8. 8:00 PM
9. 5:00 PM
10. 3:00 PM

The worst hourlong periods to post on Instagram to generate engagement are:

1. 2:00 AM
2. 1:00 AM
3. 4:00 AM
4. 3:00 AM
5. 12:00 AM

The best days to post on Instagram to generate engagement are (best to worst):

1. Wednesday
2. Friday
3. Tuesday
4. Thursday
5. Monday
6. Saturday
7. Sunday

Now it’s time for Twitter on the list!

When Is The Best Time To Post On Twitter?

Summary:

1. The best times to post on Twitter in 2022 are 10:00 AM, 8:38 AM, and 9:26 AM.
2. The best hourlong periods to post on Twitter are 9:00 AM, 9:00 PM, and 10:00 AM.
3. The worst hourlong periods to post on Twitter are 2:00 AM, 3:00 AM, and 5:00 AM.
4. The best days to post on Twitter are Wednesday, Friday, and Thursday.
5. The worst days to post on Twitter are Saturday, Sunday, and Monday.

The top 10 best times to post on Twitter to generate engagement are:

1. 10:00 AM
2. 8:38 AM
3. 9:26 AM
4. 10:39 AM
5. 5:10 PM
6. 8:41 PM
7. 9:00 AM
8. 9:33 AM
9. 9:35 AM
10. 10:47 AM

The top 10 best hourlong periods to post on Twitter to generate engagement are:

1. 9:00 AM
2. 9:00 PM
3. 10:00 AM
4. 7:00 PM
5. 8:00 PM
6. 6:00 PM
7. 11:00 AM
8. 8:00 AM
9. 10:00 PM
10. 5:00 PM

The worst hourlong periods to post on Twitter to generate engagement are:

1. 2:00 AM
2. 3:00 AM
3. 5:00 AM
4. 4:00 AM
5. 6:00 AM

The best days to post on Twitter to generate engagement are (best to worst):

1. Wednesday
2. Friday
3. Thursday
4. Tuesday
5. Monday
6. Sunday
7. Saturday

When Is The Best Time To Post On LinkedIn?

Summary:

1. The best times to post on LinkedIn in 2022 are 12:00 PM, 10:00 AM, and 1:00 AM.
2. The best hourlong periods to post on LinkedIn are 3:00 PM, 10:00 AM, and 2:00 PM.
3. The worst hourlong periods to post on LinkedIn are 4:00 AM, 10:00 PM, and 11:00 PM.
4. The best days to post on LinkedIn are Tuesday, Thursday, and Wednesday.
5. The worst days to post on LinkedIn are Sunday, Saturday, and Monday.

The top 10 best times to post on LinkedIn to generate engagement are:

1. 12:00 PM
2. 10:00 AM
3. 1:00 AM
4. 2:57 PM
5. 8:00 AM
6. 2:56 PM
7. 3:00 PM
8. 2:00 PM
9. 9:00 AM
10. 10:50 AM

The top 10 best hourlong periods to post on LinkedIn to generate engagement are:

1. 3:00 PM
2. 10:00 AM
3. 2:00 PM
4. 11:00 AM
5. 12:00 PM
6. 6:00 PM
7. 4:00 PM
8. 5:00 PM
9. 1:00 PM
10. 8:00 AM

The worst hourlong periods to post on LinkedIn to generate engagement are:

1. 4:00 AM
2. 10:00 PM
3. 11:00 PM
4. 12:00 AM
5. 2:00 AM

The best days to post on LinkedIn to generate engagement are (best to worst):

1. Tuesday
2. Thursday
3. Wednesday
4. Friday
5. Monday
6. Saturday
7. Sunday

When Is The Best Time To Post On Pinterest?

Summary:

1. The best times to post on Pinterest in 2022 are 12:00 PM, 6:17 PM, and 8:02 PM.
2. The best hourlong periods to post on Pinterest are 6:00 PM, 8:00 PM, and 12:00 PM.
3. The worst hourlong periods to post on Pinterest are 4:00 AM, 5:00 AM, and 1:00 AM.
4. The best days to post on Pinterest are Friday, Tuesday, and Thursday.
5. The worst days to post on Pinterest are Sunday, Saturday, and Monday.

The top 10 best times to post on Pinterest to generate engagement are:

1. 12:00 PM
2. 6:17 PM
3. 8:02 PM
4. 8:00 AM
5. 9:10 AM
6. 10:29 AM
7. 4:58 PM
8. 6:30 PM
9. 7:14 PM
10. 7:50 PM

The top 10 best hourlong periods to post on Pinterest to generate engagement are:

1. 6:00 PM
2. 8:00 PM
3. 12:00 PM
4. 4:00 PM
5. 9:00 PM
6. 7:00 PM
7. 5:00 PM
8. 10:00 PM
9. 3:00 PM
10. 10:00 AM

The worst hourlong periods to post on Pinterest to generate engagement are:

1. 4:00 AM
2. 5:00 AM
3. 1:00 AM
4. 2:00 AM
5. 6:00 AM

The best days to post on Pinterest to generate engagement are (best to worst):

1. Friday
2. Tuesday
3. Thursday
4. Wednesday
5. Monday
6. Saturday
7. Sunday

What are the Best Times to Post on TikTok?

TikTok has changed the social media marketing landscape by becoming successful with short-form videos. The most recent TikTok statistics show that it is the fastest-growing social media platform, with over 1 billion monthly active users.

If businesses want to target Gen-Z users, they need to include TikTok in their social media marketing strategy.

However, it is difficult to increase engagement on TikTok for your business. The best time to post on TikTok greatly affects engagement on the platform.

It is more likely that your posts will get likes and comments if you post them at a time when more people are on social media. If your posts appear in the “For You” section, they are more likely to be seen by people who don’t follow you.

When is the best time to post on TikTok throughout the week?

Best timing for posting on weekdays:

• Friday: 5 am and 1 pm-3 pm

Best time for posting on weekends:

• Saturday: 11 am and 7 pm-8 pm
• Sunday: 4 pm

Worst time to post on TikTok:

• Saturday: 10pm – 4am

#SMM tip for TikTok

TikTok is not like other platforms where you can just promote your business. You have to be creative to be successful here. To achieve success on TikTok you need to create content that is innovative andHashtags blend in well with your content.

As you create quality content for TikTok, SocialPilot will take care of posting it at the best times.

The Best Times To Post On Social Media In 2022

Instagram:

1. 9:01 AM
2. 7:59 PM
3. 9:00 AM

Facebook:

1. 7:00 PM
2. 7:00 AM
3. 3:15 PM

Twitter:

1. 10:00 AM
2. 8:38 AM
3. 9:26 AM

LinkedIn:

1. 12:00 PM
2. 10:00 AM
3. 1:00 AM

Pinterest:

1. 12:00 PM
2. 6:17 PM
3. 8:02 PM

This research piece was originally published April 13, 2016. It was last updated on June 17th, 2019. The version published today launched May 20, 2022.

And it’s a Wrap!

There is no one-size-fits-all answer to the question of when is the best time to post on social media. The answer depends on a number of factors, including the type of content you’re sharing, the audience you’re trying to reach, and the social platform you’re using.

But in a way, it’s a good thing. Wouldn’t it be nice if there was only one best time to post on social media?

Whenever you put in effort to create content that stands out, you always want as many people to see it as possible, right?

Well, now you can easily grab the chance!

You can improve the chances that your audience will both see and engage with your posts by choosing the best times to post on social media.

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