Although it is now more popular and content marketers earn more money, content marketing is not very well understood.
How do you track the ROI of content? – You can track the ROI of your content by looking at the engagement metrics such as social shares, comments, and Pageviews. How do you create content that people care about? – The best way to create content that people care about is to focus on creating quality content that is relevant to your audience. What makes content marketing different from the millions of written marketing pieces that have been created since advertising began? – Content marketing is different from other marketing pieces because it is focused on creating quality content that is relevant to your audience instead of focusing on selling a product or service.
A compilation of 68 quotes from top content marketers about the philosophy behind content marketing.
68 Quotes about content marketing from top content marketers
I believe that marketers are usually very focused on their messaging. They know what they want consumers to hear and understand. To make this happen, they have to work backwards to determine how to capture people’s attention in an interesting way that is also linked to the message.
When we create something, we think about whether our customers will appreciate it. I think it’s important for marketers to think about whether their marketing will be useful to customers and whether they will be grateful for it. I think this way of thinking makes it easier to understand what you’re doing.
If we take our time to analyze our content before publication, the worst case scenario is that we might not produce as much content.
Sending out content that you want to publish is very different from carrying out a successful content marketing program that bonds with customers by giving them significant experiences that are relevant to the context.
Marketers should focus on what data reveals about their buyers’ preferences instead of blindly following competitors or going with their gut. If the data shows that buyers prefer to use search engines and forums to research solutions, then the marketer should use SEO and social media to be where the customers are. If buyers like white papers, the marketer should create them. If they prefer events, the marketer should host them.
There is a marketer, publisher, or author behind every great piece of content who passionately and empathetically sought to help his or her audience. The best way to teach empathy to an executive who has none is to show them that if they don’t create the best answer to their customers’ questions, someone else will.
Content that is human, personal, and relevant is more likely to build trust than content that is greedy or tricks people. If the person receiving the content would be happy if they knew what the sender knows, then the content is likely to build trust.
The first rule of business is that automation will make an efficient operation more efficient and an inefficient operation more inefficient.
I’ve noticed that marketing executives are increasingly reluctant to use their own judgement and are instead relying too heavily on research. They use research in the same way a drunkard uses a lamp post: for support, rather than for illumination.
In order to be successful in digital marketing, you must not only create content and build an audience, but also employ strategies to overcome user passivity and systematically find individuals who are predisposed to love and share the content you’re creating.
Most marketers believe that creating more content than their competitors will give them the results they desire. However, I believe that quality is more important than quantity. Google algorithm updates, like Panda and Penguin, have shown us that quality is more important than anything else.
There are a lot of marketing funnels that are failing not because of bad writing, but because they have the wrong type of content. Just like there is a different tool for every job, there should be different content for every stage of the marketing funnel. Make sure your funnel has a better chance of succeeding by filling it with content that is most appropriate for each stage.
Do not be dissuaded by individuals who are always requesting something different. The philosophy of generating the majority of your content evergreen is influential. It gives you the ability to construct a store of content that can be regularly distributed.
The way we evaluate the performance of our content is flawed because we don’t consider how well it works with other content. We should be looking at metrics that show how well our content guides engagement and intent.
We all want quick and easy solutions that will give us an immediate sense of accomplishment. Although this is understandable, it is not the most successful mindset to have when it comes to content marketing. Like getting in shape or becoming good at something, success with content marketing takes time, effort, and consistency. Trying to shortcut the process will only lead to frustration. So, the best thing to do is to keep going and be patient–there is no other way to achieve success with content marketing.
If you only talk about yourself on a first date, the person you’re with will likely not want to go on a second date with you. This is because content marketing is all about creating interesting and engaging content for your audience, not just promoting your own products or services.
It is better to build something that 100 people love than something that one million people like.
Content creates relationships. These relationships are established on trust. Consequently, trust leads to revenue.
Our goal as marketers should not be to produce more content, but rather to create the minimum amount of content that will achieve the desired results.
Building a personal brand is something that takes time and cannot be done overnight. Aiming for perfection from the start is not necessary and will only slow down the process. It is more important to focus on providing value and being better than what is expected. As time goes on, it will become easier to figure out what message your brand is sending.
The relevancy of the content is what makes it engaging. The contact information needs to be connected to the content information.
You shouldn’t lie in your advertising, because it’s not something you would do to your own family.
Beth Comstock believes that you cannot sell anything if you cannot first tell a story about it.
If great content is the key to success, then banners are the downfall.
This means that you should never make promises in your advertising that your website cannot deliver on.
This quote means that clients only care about the final product, not the process that went into creating it.
If dogs don’t like your dog food, it doesn’t matter how good the packaging is.
Taking on a creative project is often compared to the messy, tedious task of washing a pig. There are no set rules for how to do it, and it’s often difficult to tell when you’re finished. You may not even be sure why you started in the first place.
If you cannot explain your idea to a six year old, then you do not understand your idea well enough.
Methods that constantly push sales do not work on social media.
31. People look for validation from others when they feel insecure about something. Show them that other people trust you.
People now shop and learn differently than they did just a few years ago, so marketers need to adapt or risk becoming irrelevant.
You don’t need to be on every single TV channel, and a brand doesn’t need to be on every social media in a big way.
Social media is not about your business, it’s about the people. Take care of the people and they will take care of you.
In order to effectively communicate with your audience, it is important to understand why and how they use technology. By aligning your communications efforts with their usage, you will be able to reach them more effectively.
, Facebook The content that is most often shared, read, and engaged with is the content that is surfaced by friends and people that are known and trusted.
Lori Taylor says that going viral is not something that you can control or predict, it just happens sometimes. She reminds us that it’s more important to focus on things that will have a more reliable and lasting impact, like building a fan base and making sales.
A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is. Scott Cook
Beth Comstock believes that whether a company is marketing to businesses or consumers, the same principles apply. She believes that all people are emotional beings who want to feel like what they’re seeing is relevant to them, makes sense in the context of the bigger picture, and that they can relate to it.
You cannot get anything from nothing. You must keep giving your inner self things to help it grow and be inspired.
If you wait until someone else in your industry experiences success or failure, you will have missed your opportunity.
Owyang claims that Google has become the new corporate homepage. He believes that this is because Google provides everything that a company needs in one place.
In today’s attention economy, we have to compete for attention instead of it naturally coming our way.
According to Milan Kundera, businesses can only succeed if they are good at marketing and innovation.
This quote is saying that the internet is like having a Hollywood agent that speaks for you when you’re not available to do so yourself.
Although marketing’s job is never technically “done”, it is important to always be innovating in order to stay ahead of the competition. This requires constant motion and effort.
Don’t waste any more time not taking advantage of the biggest changes of our generation. It’s insulting to settle for less when the world has made it so easy for you to be great!
If people believe that they share the same values as a company, they will be loyal to that brand.
This quote is saying that the best way to advertise is to provide a good product.
An idea can either be very successful or it can fail, depending on the person who is working on it.
Companies that pitch their products using overly-promotional language are not speaking to anyone that matters.
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Marketing is not just one person’s responsibility, it’s everyone’s responsibility.
You can’t just put a few “Buy” buttons on your website and expect your visitors to buy.
We can often be held back from being great because we feel intimidated.
Our digital future is one that will be more efficient and allow for better decision making in order to improve the quality of life.
We need to stop interrupting what people are interested instead of be what they are interested in.
Every email you send is a survey of your target market, testing what resonates best with them.
Mediocre marketers think about isolated campaigns, while great marketers think about growth frameworks.
I want to do business with a company that recognizes the value of my email address and treats it as something to be protected, not simply as a transaction.
61. Jonah Sachs believes that good marketers should view consumers as real people with all the same dimensions.
This quote means that in order to be successful today, you need to be present and active in your field, and you need to offer something of value to others.
We’re all learning here. The best listeners will end up the smartest.
This is a quote from Beth Comstock, who was the first female vice chair of General Electric. She is suggesting that people should go where the world is going in order to be successful.
As we increasingly rely on search engines to help us make sense of the world, we are coming to understand ourselves, our place in the world, and our place in relation to others, through the lens of the algorithms that power these tools.
There is nothing more valuable than having a good reputation.
Failure is an opportunity to start over and learn from your mistakes.
The internet has given rise to a new form of communication where messages are no longer controlled by one person or organization, but are instead open to real-time dialogue with anyone who has access to the internet.
So let’s get down to business and start creating some marketing that will help you achieve your business goals.
It’s time to get started.
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