There are different ways to garner new customers for your online small business. First, you need to be able to be found on the Internet, which involves bolstering your presence online as well as making and using a single domain name and a single identity online. Make sure that you have control over your website in case you need to make changes on the fly, and these changes could include making an introduction of yourself online that is concise and contains keywords and sharing information that is relevant and useful and not merely a sales pitch. Remember to be active on different social networks, but refrain from shameless self-promotion.
Key Takeaways:
- It’s a good idea to pick two different names you can use to present your business online.
- Naturally, you want to make use of the business name that was used when your site was first established.
- All the same, it’s good to have an alternative handy, for when the primary name is unavailable. Or for times when it’s just too long, or hard to spell.
“More often than not, people form first impressions by what they learn about you online, which is why you need to commit to becoming findable online and to developing search results that consistently lead to accurate, trustworthy information about you and your business.”
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