It’s time to give social media the credit it is due. This communication tool has changed history.
This is a large topic that will take up a lot of space.
Unlike other marketing channels, social media is constantly changing to adapt to user behavior. This also gives social media the ability to influence user behavior.
According to Karl Kangur, founder of SEO agentuur Business Media, search engine optimization is a great foundation for a website, but social media marketing is better for reaching a large audience.
It seems like social media is always coming out with new ways for people to interact with each other. Whether it’s in the form of new apps or updated features, social media is always finding ways to keep people engaged. However, people always find new and unexpected ways to use social media. These new ways sometimes take social media platforms by surprise, but they’re usually quick to adapt their products to fit the new use.
The constant back-and-forth between users and developers of social media platforms creates an ever-changing landscape where it is just as likely to see a great return on investment as it is to see those resources go to waste.
The ability to stay on top of multiple moving parts is essential for success in social media marketing.
This article is a helpful resource for marketing professionals who want to start new social media campaigns or improve existing ones.
The facts and figures are helpful and almost necessary.
At the start of planning a social media campaign, it is most important to get an understanding of the big picture, rather than focusing on the details of a particular platform.
So there. And here you have it.
The following are some facts, figures, and stats that every social media marketer should keep up with. These things are always changing, so it’s important to stay on top of them.
There were 3.5 billion active social media users globally in 2019.
(We Are Social)
That’s almost half the planet’s population. Approximately half of the world’s population uses social media. In 2019, the world’s population was 7.676 billion, and 3.5 billion of them were active users of social media.
3.3 billion people around the world actively use social media on mobile devices.
(We Are Social)
Social media usage statistics show that mobile devices are now predominantly used to access the internet. In the past, people would use their PCs to do this but now people are using their phones or tablets instead.
Internet users are now spending, on average, 142 minutes per day on social networking and messaging platforms.
(Digital Information World)
According to the social media stats recently published by Digital Information World, the average time spent on social media per day is well over two hours.
Every day more than 2.1 billion people check at least one of the following accounts: Facebook, Instagram, WhatsApp, or Messenger.
(Facebook)
Facebook’s social media platforms boast a staggering 2.1 billion daily visitors. All four platforms are companies owned by Facebook.
11 new people start using social media every second.
(Hootsuite)
This means that the potential social media reach is growing by 11 users each second.
Facebook Marketing Stats
Worldwide there were 1.59 billion daily active users on Facebook in June 2019.
(Facebook)
1.6 billion people use Facebook every day.
There are 2.41 billion monthly active users on Facebook as of June 2019.
(Facebook)
The number of people on Facebook includes the users who access the platform less frequently. With a reach of 2.41 billion people every month, marketers can’t afford to ignore this channel.
There are 270 million fake profiles on Facebook.
(Mashable)
However, there are also negative aspects of social media that are worth considering. For example, a large number of Facebook users have fake profiles. Out of Facebook’s 2.7 billion users, there are approximately 270 million duplicated or fraudulent profiles. These fake profiles can be used for deceitful activities such as catfishing, and identity theft.
190 million Americans have a Facebook account as of July 2019.
(Statista)
Around 190 million people in the United States have a Facebook account, which statics published by Statista show. This number is only surpassed by India, where there are over 270 million Facebook users.
The average engagement rate for Facebook live videos is 4.3%.
(HubSpot)
Social media marketing can help improve brand awareness and customer relations. Using video content, you can accomplish both. However, keep in mind that live video is much more engaging for users than non-live videos. According to HubSpot’s Facebook live stats, live videos have a 4.3% engagement rate compared to a meager 2.2% for regular video.
72% of marketers say they use Facebook ads.
(Social Media Examiner)
At least 72% of marketing specialists use paid Facebook ads regularly, with B2C marketers using them more frequently than B2B marketers (76% vs 66%).
Facebook Business Pages now number more than 60 million.
(Brandwatch)
Facebook’s original purpose was to be a place for people to keep up with their friends and family, but it has long since become a business hub. There are over 60 million active business pages on the platform.
97% of B2C and 91% of B2B marketers are focused on Facebook.
(Social Media Examiner)
The vast majority of marketing specialists, both B2C and B2B, include Facebook in their digital marketing strategy. This is because Facebook is an incredibly effective way to reach out to potential customers.
When asked “What will you invest in over the following year?” 67% of marketers responded that they would focus on Facebook ads.
(Social Media Examiner)
Facebook ads are the most popular planned investment for marketers, with 53% planning to spend money on Instagram ads, and 41% planning to spend money on Facebook Messenger ads.
51% of marketers plan on using Messenger bots in 2019.
(Social Media Examiner)
A majority of marketing experts plan to use Messenger bots this year, according to Facebook marketing stats. This new in-app tool allows businesses to provide quick answers to frequently asked questions, bringing them closer to consumers. Messenger bots grew in popularity last year, with 15% of marketers using them.
70% of marketers want to learn more about Messenger bots.
(Social Media Examiner)
Before committing to implementing a new tool in their marketing strategy, marketers want to make sure they understand the technology they’ll be using. 70% of marketers would like to learn more about this product from Facebook.
Social Media and Brand Engagement
- 96% of people that talk about a brand on social media do not follow that brand’s social media profile. This is a relatively clear indicator that conversations involving them are often not actively monitored by brands.
- 75% of Twitter users have used the platform to get in touch with a company. 59% of Facebook users have done the same, while Instagram brand engagement comes in at 34% (Khoros).
- At 1.22%, Instagram boasts by far the highest average engagement rate of all the social networks that are popular amongst digital marketers. Facebook pages have an average engagement rate of 0.08% and Twitter sits with a figure of 0.045% (SocialMediaCollege).
- These are the most common ways that people on social media engage with brands in one month (GWI):
- 37% of people visited a brand’s social media profile page.
- 36% of people started following a brand on a social media platform.
- 26% of people shared content from a website using the web page’s “share on social media” button.
- 24% of people engaged with a sponsored or promoted post.
- 19% of people asked a question to a brand via their social media presence.
- 16% of people shared a brand’s social media post.
- 15% of people uploaded a video or an image to a brand’s social media page.
Social Media and Customer Support
- Social support is a form of social proof and can be seen as a marketing activity. 71% of people who have had a good customer support experience via a brand’s social media presence are likely to recommend the company to their family and friends.
- 90% of all social media users have communicated with a brand via their social media presence.
- 63% of customers expect companies to offer support via their respective social media presences.
- Twitter users are more likely to use the platform to reach out for support than their Facebook or Instagram counterparts. 53% of all customer-to-brand interactions on Twitter have a support intent, while Facebook and Instagram come in at 46% (Khoros).
- There’s a big disparity between how well companies think they’re providing social support and how well consumers think social support is being handled. 80% of brands feel their providing adequate support via social media, while only 8% of customers are satisfied with how their social support queries are handled (SmartInsights).
Quora Facts and Statistics
- Men are more active on Quora than women. The gender split is 57% / 43% in favor of male users.
- 75% of Quora usage happens on mobile devices.
- According to Alexa, 37.7% of the platform’s visitors are from India. The United States comes in second with 24.4% and Canada gets the bronze with 2.9% (Alexa).
- B2B advertising is more prevalent on Quora than B2C. 60% of the platform’s advertisers have business customers, while 40% target consumers.
- Quora boasts a well-educated user base, with 65% of the platform’s users having a college degree.
- Quora users are 37% more likely to occupy decision-making positions within an organization than the general population.
- Users over the age of 18 spend double the amount of time on Quora than they do on LinkedIn.
- Digital marketing experts recommend that Quora advertisers create marketing material that’s mobile-friendly. More than 80% of ad impressions and click-throughs occur on mobile phones and tablets.
- Quora reports that brands who advertise on the platform see an average conversion rate that’s 4 times higher than adverts placed on other social networks.
- Quora’s age-group spread is as follows (BloggingX):
- 18 – 24: 45.5%
- 25 – 34: 32.5%
- 34 – 55: 2%
- Over 65: 1.6%
Reddit Facts and Statistics
- In Q4, 2020 Reddit boasted a daily active user figure of 52 million. This figure is 44% higher than the one reported a year earlier.
- More than half of Reddit’s desktop traffic originates from the United States, indicating its immense popularity in this territory.
- Reddit users’ age ranges are spread as follows (Marketing Charts):
- 18 – 24: 21%
- 25 – 29: 23%
- 30 – 49: 14%
- 50 – 64: 6%
- Over 65: 1%
- 52% of Reddit users in the United States access the platform on a daily basis.
- The average Reddit session is 9 minutes and 26 seconds, almost 90 seconds longer than the average Instagram session.
- Reddit ranks 19th in Alexa’s global internet engagement metric.
- Reddit posts that ask a question typically receive double the amount of comments than any other post.
- Posts that don’t ask questions receive more upvotes than those that do, making them more likely to be seen by the greater Reddit community (FoundationInc).
- External links are the most popular posts on Reddit and receive the most engagement from users.
A Final Thought
This text provides a comprehensive view of statistics, facts, and figures covering the social media landscape.
If you are a marketer who wants to get the most out of your social media activities, it is very important that your strategic decisions are based on good information and statistics.
Do not let your gut decide which social network is the right place to start promoting your brand. Research and develop a social media plan before promoting your brand on any social network.
In short, make decisions based on factual information to see positive results.
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