Social media marketing is one of the most valuable types of marketing when it comes to small business. The average internet user has over 5 social media accounts and spend 2 hours a day on social media. Social media marketing can help you collect reviews and get insights from your customers as well as improve your reputation in the marketplace. The best social media platforms to use are Facebook, Twitter and Instagram due to the amount of users on the platform.

Key Takeaways:

• A social media presence can boost awareness, find leads, and enhance a brand’s reputation.
• Twitter and LinkedIn are great for B2B marketing, while Instagram is suited for visual content.
• Select goals that are SMART: specific, measurable, attainable, relevant and timely.

“Tuesday is one of the worst days for Facebook content, but it’s one of the best days for LinkedIn posts.”

Read more: https://mailchimp.com/marketing-glossary/social-media-marketing/