There are quite a few trends in the small business world that should be adopted if you want to stay up to date with your competition. Many small businesses are expected to increase their spending when it comes to digital and social media marketing which they are expected to decrease their spending on traditional marketing. This is because of the modern technology trend and how important social media platforms are when it comes to business. If you aren’t advertising on various social media platforms, you’re falling behind.

Key Takeaways:

• When you are automating things, make sure you find tools to maximize time.
• Over half of businesses have their own dedicated marketing team, while another 20 percent have their own employee that does marketing.
• Acquiring and maintaining new customers is the number top priority for the marketing team.

“We categorize a small business as 1-100 employees, but that still leaves a lot of variety. So, while every participant stayed within this parameter, the largest percentage of our respondents had between 41-50 employees at 13%.”

Read more: https://www.campaignmonitor.com/resources/guides/the-state-of-small-business-marketing/