When it comes to small business marketing, there are many things to factor in such as email marketing, social media marketing, and more. One of the keys to marketing in general is knowing who your target market is. This can be a specific demographic and you can gain this information by using surveys or analytics. You also want to figure out what channels and tactics you are going to use social as blogging, SEO and referrals. Finally, make sure that you are creating as much high quality content as possible.

Key Takeaways:

• Inbound marketing is a strategy that attempts to pull in customers to your business.
• When you are doing inbound marketing, you need to know what the customer is looking for.
• Creating content that is exclusive to your brand is important to bring in new customers.

“The inbound methodology isn’t specific to marketing, by the way. The same process and mindset can be used in sales and services, too.”

Read more: https://sproutsocial.com/insights/guides/small-business-marketing-101/