In order to compete with other businesses, it is important to strategize both your short-term and long-term marketing techniques in order keep your business successful. Short term marketing strategies should include various paid advertisements, which will provide quick results. However, short term methods might only provide only a temporary increase in revenue. Long term marketing strategies include methods such as SEO, social media, and content creation which will help your business keep results that are positive. Utilizing both short term and long term digital marketing strategies is very helpful in becoming a successful online business.

Key Takeaways:

• Short-term marketing can include search engine PPC ads, paid display ads, and social media ads.
• Search engine optimization is a longer-term strategy that is fairly low cost and produces high ROI.
• Social media and content marketing are other useful strategies that take time to pay off.

“Investing in online marketing is one of the most important things you can do for your business’s site.”

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