Do you want to know some digital marketing statistics? It can be helpful to know how other businesses operate online to get an idea of where you should focus your attention.

This post provides a compilation of content and other digital marketing statistics that can be used to inform and improve marketing strategies.

1. 56% Of Businesses Reported That They Plan to Increase Content Creation Spending

(Source: Siege Media)

Most B2B (Business to Business) marketers now use content marketing to achieve their top-of- funnel goals. While few companies are actually using it to deepen relationships with their customers, this trend is likely to take off in the coming years.

2. 90% Of All Marketers Use Content Marketing to Generate Inbound Leads.

(Source: Gist)

• 53% of marketers set the highest priority to content creation.
• As much as 72% of marketers say content marketing increases leads and engagement.
• Content marketing ultimately generates 3 times more leads than traditional marketing strategies.

Content marketing can be extremely beneficial for businesses of all types. Don’t miss out on the great opportunities it can offer your business.

3. 89% Of Marketers Point Out That Brand Awareness Is a Goal When Creating Content.

(Source: Contently)

• 72% of marketers believe that branded content is more effective than traditional advertising.
• 91% of users are likely to choose popular-brand products.

There is no denying that branding is effective, as 59% of customers are more likely to purchase from a brand they are familiar with. It is essential to create an optimal content marketing strategy.

Content Marketing ROI Statistics

If you want your content marketing strategy to be successful, you need to make sure that you are regularly posting new content on your blog. The more content you have, the more traffic and engagement you will get. Every blog post should be part of your content marketing strategy.

4. 92% Of Marketers and Businesses Report Content as a Valuable Business Asset.

(Source: Siege Media)

• 27% of businesses say that the biggest challenge faced by them when creating their own content is the lack of data.
• 28% of businesses say that a lack of having a solid content marketing strategy is a major challenge when creating content.
• 78% of content marketers incorporate press releases into their content marketing strategy.

5. 61% Of Customers Have Made a Purchase After They Read a Recommendation on a Blog.

(Source: Content Marketing Institute)

• A high 92% of people would purchase a product or service upon referral from people they know.
• Businesses that post on blogs enjoy 126% more traffic than those that don’t.
• More than 16 blog posts a month on average result in around 3.5 times more traffic.
• The great thing is that about 77% of all internet users read blogs.

6. Marketers Who Set a High Priority on Daily Blog Posts Are 13 Times More Likely to Experience Positive ROI.

(Source: Hubspot)

• Back in 2019 there were already around 85% of US companies with more than 100 employees investing in content marketing.
• 34% of bloggers say they use ways to analyze the performance of their blog.

This demonstrates that content marketing is suitable for almost all businesses. It is one of the most profitable marketing strategies for 2022 and beyond!

Interactive content is a great way to generate leads, so make sure to take advantage of it. 54% of marketers are using it for this purpose.

SEO and Content Statistics

Content marketing is essential for SEO (Search Engine Optimization) in that it provides the key ingredients needed for better site ranking. These ingredients include: quality content, web design, user experience, and traffic. SEO and content marketing work together to create a synergy that has changed the digital marketing landscape.

Now, we can move on:

What Is Digital Marketing?

Digital marketing is a form of online marketing that uses digital channels to connect with current and prospective customers. This type of marketing involves using many digital channels to reach out to potential and current customers.

If you’re curious which channels this style of marketing includes, here’s a list of digital marketing examples:

• Search Engine Optimization (SEO)
• Email Marketing/Marketing Automation
• Content Marketing
• Social Media Marketing
• Pay Per Click (PPC)
• Affiliate Marketing
• Native Advertising
• Online PR
• Inbound Marketing

Now that you know more about digital marketing, you can see why it is so important in helping you grow your business and make money online.

What Are the Benefits of Digital Marketing?

Asking yourself why is digital marketing important? Let’s take a peek at some of the benefits for small business owners:

• Lower cost — Digital marketing is cheaper than traditional marketing. If done correctly, the ROI (Return on Investment) on your digital marketing budget can be huge. One reason for this is focusing marketing efforts in areas where people already spend their time online results in higher-quality leads.
• Global reach — Operating a business online costs less and expands your reach to even more audiences across the world.
• Potential for viral content — Distributing content online comes with the possibility of viral sharing via social networking, bringing in more business to you for generally no added cost.
• Measurable results — Your efforts are much more trackable than traditional marketing, due mostly to the fact that many analytics tools now exist. These tools can help you with specifics like form analytics or Google analytics.
• Keep up with competition — It’s becoming more and more common for customers to expect all brands, products, services, and small businesses to have an online presence.
• Personalization — One of the reasons digital marketing does so well for small businesses is the fact that you can use personalization to automatically alter the user’s experience based on their interests. This way, you can present them with page-level targeted offers for specific customer profiles based on behavior.

If you’re looking to grow your business online, digital marketing is the way to go. But if you’re not sure where to start, don’t worry. Here are some digital marketing facts for 2022 that will give you a better idea of what’s going on online.

The Ultimate List of Digital Marketing Statistics for 2022

Here’s our ultimate list of digital marketing statistics in 2022:

Email Marketing Statistics

Email marketing has a return of investment of $44 for every $1 spent, which is why it is a must for running a successful business online.

1. On average, email marketing has a 4400% ROI. (OptinMonster)
2. Welcome emails have an average open rate of 82%. (GetResponse)
3. 91% of email users have unsubscribed from a company email they previously opted-in to. (HubSpot)
4. 102.6 trillion emails are sent and received each year, and that number is rising. (OptinMonster)
5. 49% of all emails are opened on mobile devices. (IBM)
6. 54% of all emails are classified as spam. (Statista)
7. Mobile users engage with emails the least out of tablet and PC users. (Impact of Mobile Use on Email Engagement)
8. 74% of marketers say targeted personalization increases customer engagement (Econsultancy)
9. 95% of companies using marketing automation are taking advantage of email marketing. (Regalix)
10. The most opened emails related to hobbies, with an open rate of 27%. (HubSpot)
11. 49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis. (Statista)
12. Personalized emails get 6x Higher Transaction Rates, but only 30% of brands use them. (Experian Marketing)
13. 60% of consumers subscribe to a brand’s list to get promotional messages and deals. (MarketingSherpa)
14. Sending 3 abandoned cart emails results in 69% more orders than just one email which helps you reduce order form abandonment. (Onminsend)
15. 50% of small and medium-sized businesses use their marketing automation software to send email drip campaigns. (Statista)
16. When asked about GDPR, 88% of consumers who are willing to share personal information want transparency about how it’s used. (DMA)
17. More than half of us even check our email before doing anything else online. (OptinMonster)

The following are additional email marketing statistics that are worth taking a look at.

The following are content marketing usage statistics for 2020 and beyond:

• 85% of businesses use content marketing
• 60% of marketers say they produce more content now than they did one year ago
• 70% of marketers believe that their content marketing is more effective now than it was one year ago
• 66% of marketers are increasing their content marketing budget

Types of Content Marketing

What Can We Choose From?

What is there to choose from? If you need to create more content, there is your list of options:

• Articles – product announcements, online newspapers or magazines
• YouTube posts – video marketing rocks
• Podcasts – audio content
• Case studies – those can take different forms
• Email marketing – still one of the best marketing tools around and the one with the highest ROI
• Infographics – easy to understand and a great way to share information visually, infographics are a cool content marketing format
• Webinars – such an awesome tool, aren’t they!
• Social media – so many opportunities out there
• Newsletters and promotions – always a great way to support your product

A content marketing strategy involves creating and distributing content with the goal of promoting a business. Any business can benefit from a well-executed content marketing strategy.

As you may know:

1. 65% Of Humans Remember Better Through Visual Media.

(Source: FastCompany)

• 75% of businesses plan to increase their budget for interactive content.
• 78% of marketers integrate press releases into their content strategy.
• Users in the age group 35-54 are the most common podcast-listeners.

This means that if you want your content marketing to be memorable, you should include more visual data and interactive content.

Now, let’s have a look at what visual content stats have to say:

2. 87% Of Users Wish to See More Videos From Brands.

(Source: Siege Media)

• 75% of millennials watch video content every day.
• 99% of marketers who already have added video content to their marketing strategy say they will continue in the future.

This is why it is important to have a strategy for your video marketing campaign. As we saw, video content stats show that video is the future of marketing. Therefore, it is important to have a strategy for your video marketing campaign in order to be successful.

You are likely to have overlooked one or two key points- act on this information and you will be rewarded soon.

How Content Marketing Works?

Content marketing is the most important type of marketing at the moment. It has something to offer every kind of audience, and it is much more personalized than most other approaches. audiences can choose which blogs or YouTube channels to follow, meaning they only see the content that interests them.

As a content marketer, you establish relationships with your target audience by providing them with quality content on a regular basis.

3. 88% Of Marketers in the US and Canada Use Content Marketing as a Part of Their Strategy.

(Source: Wordstream)

In contrast, there is traditional marketing which consists of broadcasting the same message to everyone without targeting a specific audience.

Content marketing differs from other types of marketing in that it is more concerned with creating a relationship with the customer than simply selling a product. This is achieved by providing information that is relevant to the customer, rather than just trying to sell them something.

Social Media Content Marketing Trends

Hmm… let’s see: there are plenty of options if you need a diversified content marketing strategy including Facebook, YouTube, Instagram, Snapchat, Tumblr and Pinterest.

Here comes another list that will shed some light on the matter:

4. 95% Of Content Used in Content Marketing Is for Social Media

(Source: Content Marketing Institute)

If you want to grow your content marketing, pay attention to this statistic: 95% of businesses are creating social media content as part of their strategy.

5. 70% Of Marketers Use Paid Advertising on Social Media.

(Source: Impact)

• YouTube is the world’s second most visited website. Facebook follows closely at number 3. (I am sure we all know which number 1 is. Yup, it’s Google!)
• 81% of marketers say they believe in quality written content as the best content marketing strategy.
• 40% of brands already use Instagram.

Yup! The lure of social media marketing is irresistible:

6. 61% Of B2B Marketers Have Increased the Frequency of Posting on Social Media.

(Source: Impact)

• Posts on social media are the most popular content marketing for B2C (Business to Consumer) companies.
• 500 million people visit Instagram each day.
• 75% of Facebook users visit the website at least once a day.

Video and blog posts are the most important content for marketers. It is not enough to publish on only one platform if you want to reach a wide audience.

To Sum Up

The important thing is:

Discover what is effective and put your effort into doing it well!

Content marketing is a great way to connect with your audience and deliver an engaging message that they will appreciate.

Don’t count on luck! Count on content marketing statistics!

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