Lead generation is a type of advertising where you find and create the interesting part of the product and advertise with that information. It’s something that is very important in todays social media advertisement. People are looking for engagement as a part of their buying process. Sharing videos is also good because it can show information in a way that you might not be able to. If there are problems, make sure that you address them quickly.

Key Takeaways:

• Lead generation has become a complex task of not only finding new potential customers but finding them in unique ways and then meticulously qualifying them for potential sales.
• New businesses often face similar problems when it comes to leads: there are too many and they seem to be poor in quality. Marketing needs to address this issue with better qualification.
• Lead generation requires refinement over time and constant reevaluation if conversion or return on investment begins to lag.

“Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait.”

Read more: https://www.marketo.com/lead-generation/