For a longtime content marketing has been the watchword for businesses with an online presence. Good content, of course, never really goes out of style. Browsers always need and use content that is easy to access, informative, interesting, usable, shareable and engaging. However, the saturation on the web is becoming unprecedented. In the last few years, the content across the net has increased by several hundred times. This means that businesses are in competition not just with those in their industry but with every other blogger and content creator online. At this point of saturation, it is apt to become untenable for a business to rely merely on good content. The primary mistake that businesses commit is making their content about a business transaction only. For a browser’s interest to be engaged the content must not focus on selling a specific product, but on filling a need. By creating a content niche that focuses on human need, rather than on selling to consumers or businesses, it is possible to gain trust and authority that will translate eventually into sales, when the consumer is ready.

Key Takeaways:

• It’s easy to forget that the quest for browser interest is not just with others that create our product, rather it’s with every other digital content creator online.
• At the high point of content saturation that has been achieved online, it can become untenable for a business to continue pushing content.
• An important point, is to remember that great content informs and engages interest, besides being usable. It should never be primarily about selling.

“The amount of content across the internet is expected to increase 500 percent by the year 2020, which means we’re in what I call a “content marketing arms race.””

Read more: https://www.convinceandconvert.com/content-marketing/profit-from-digital-marketing/