There is no secret that the marketing world is changing. The way people consume information has changed, and businesses have had to adapt their marketing methods to keep up. If you want to thrive in this new era, you need to embrace these changes. The internet has drastically changed the way we communicate. Nowadays, people tend to get their information from computers rather than from newspapers or TV. If you are not present online, you may lose potential customers.
If you want your digital marketing strategy to be effective, you need to start with great content. Good content will help you reach your business goals. Having a high search engine ranking can help increase conversions, information sharing, and brand awareness.
What Is Internet Content?
This can include anything from articles to videos to pictures. The content you find on the internet can include anything from articles to videos to pictures. If you want to share something with someone, you can do it by posting it on social media. It can be anything from a picture, video, or even text. Pictures and videos are the most common forms of content, but there are many other kinds, including audio, live streams, games, and software.
Shareable content is any type of content that can be shared with others. There’s no better way to get your message out to a larger audience than by working with influencers. The content that is most commonly shared online includes images, videos, infographics, and articles.
Why Should I Create Shareable Content?
If you create high-quality content, it will make your website more popular, which will lead to more people finding your site through search engines. This, in turn, will improve your search ranking. If you want people to keep coming back to your site, you need to make sure there is something interesting for them to see. If your content is uninteresting, readers will likely not stick around to finish reading it. They will just leave and go somewhere else.
There are many benefits to creating content that can be shared.
- Communicate: It’s an easy way for you to promote yourself online and spread your message.
- Build Relationships: It allows you to build relationships with other bloggers and influencers who have similar interests to yours. You can support each other’s ideas and share opinions with other users.
- Brand Exposure: It helps you grow your audience, which means more exposure for your brand.
- Attract more customers: If you produce good quality content then you will eventually attract more visitors to your website and this, in turn, leads to increased sales.
Types of Popular Online Content
The Internet is a vast, complex, and ever-changing environment. As the internet continues to grow, so does the range of content that is available. The following list provides an overview of some of these types:
News stories that cover current events or provide information about a particular topic.
- Blogs – These are written pieces that are shareable and have high-quality content. The blog content often includes commentary, personal opinions, or advice. Blogging is a great way to generate traffic to your site.
- Infographics – visual representations of data that use graphics rather than text to communicate ideas.
- Videos – short clips of moving images, usually accompanied by sound. Video content creates more engagement by breaking up the text, thus attracting more visitors to your website.
- Articles – long, detailed reports that describe a person’s achievements, experiences, or observations.
- Podcasts – audio recordings made using a computer microphone connected to speakers or headphones.
- White papers – lengthy documents that offer background information on a subject.
- Slideshows – presentations that consist of slides used to display information.
- Webinars – live seminars conducted over the internet.
- Online games – interactive programs designed to entertain users while providing them with useful information at the same time.
- Social media posts – messages posted to a user’s Facebook wall, Twitter feed, LinkedIn profile, or YouTube channel.
- Web pages – collections of related material such as photos, videos, music, software downloads, and links to other websites.
- Weblogs – blogs that contain entries written by one individual or small group.
- Ebooks- This long-form content is available on electronic devices. It is ideal for lead generation and growing your email lists.
We will discuss how to create great internet content. We will investigate some of the most effective ways to publicize your content.
What Tools Do I Need to Create Shareable Content?
The best thing about creating shareable content is that it is free. There are many free websites where you can upload your creations and they will automatically generate thumbnails for you. After creating your image or video, you can use a free hosting site to store it online.
The next step is to start promoting your creation. Although this may appear to be a difficult task, there are many places where you can promote your work. Some ways that you can promote your website are by posting links to your social media accounts, adding your link to forums and groups, writing reviews for products and services, and more.
Use Keyword Research Tool
The success of any website, blog, or social media page is heavily reliant on the use of keywords. These are the words that people use to find your business online, and they are also the words that you can use in your marketing content to attract potential customers.
Tools for researching keywords can help you to determine which words are most likely to bring visitors to your website. These tools are great for finding keywords that are more specific and tend to perform better than more general keywords. The tool we recommend here is SEMrush.
’ SEMrush has a great keyword research tool called “Keyword Planner.” This tool helps you discover new ideas for keywords by analyzing data from Google AdWords.
You can filter the results of your search by various factors such as country, language, and device. This tool helps you to understand how popular certain keywords are and if they are likely to generate traffic to your website.
Use Google Adwords
You can use Google Adwords to drive traffic to your site. When someone searches for a specific keyword, your ad will appear on their screen. The user clicks on the ad and arrives at the designated landing page.
Use Facebook Ads
Facebook ads allow you to target your audience specifically. Many businesses advertise on Facebook because it is a platform that reaches out to a large number of people on a daily basis.
Use a Content Management System
A content management system (CMS) is a software application that provides a digital environment in which you can create, edit, publish, and store content. In addition to facilitating the creation and publication of content, a CMS can also help you manage and monitor your content marketing strategy effectively. This tool allows you to create content that is aligned with your business goals. If you’re looking to improve your website’s SEO, choosing a CMS like WordPress can offer unlimited benefits.
If you want a custom domain name for your WordPress site, you need to upgrade from the free service. Giving your website a unique and memorable address helps it to stand out. If you’re looking to host your WordPress site, you can do so through WordPress’ own hosting services. WordPress will host your site for you, allowing you to focus on creating content and driving traffic. There are many website hosting providers to choose from.
How to Increase Your Content’s Shareability
Part One: The Mindset Shift
What do you do before you write an article? How do you determine what to write? If you only have a limited amount of time to grow your blog’s traffic, you should focus on the most effective methods. What are some of the questions that we had difficulty answering?
Instead of just answering the questions, I’m going to explain the reasoning behind the answers. The answers will come in part two.
Resist the urge to update your blog.
During a 3-week lull before we started a new content strategy that would eventually increase our traffic by 220%, our traffic was low. Over the course of that period, we did not publish a single new article.
It was not easy to do. Like most bloggers, we have the urge to update. We couldn’t sit still.
So why did we pause? It was important for us to sit down and think through our content strategy. We needed to research and gather data. Instead of blindly following what is considered to be the best way to do things, we needed to take into account our individual circumstances and make decisions based on that information.
Article success is not always common sense.
If you try to be the judge of your own content, you’ll quickly realize that you don’t know as much as you thought you did about why a particular piece of content was successful.
The good news? There are many awesome tools available to help you figure it out. We realized that we needed to focus on quality over quantity. Content should always be focused on a particular goal.
We paid more attention to analytics in particular. We already had Google Analytics when we decided a couple of months ago to also start using Heap Analytics to get a better understanding of how different factors relate to each other.
Set measurable micro goals.
We wanted to make learning design accessible to as many people as possible, regardless of their location, circumstances, or background. Our goal was to create a world where everyone has the opportunity to learn design. Did we have a goal for every post we published? Not straight away.
Now we do. Posts don’t all have to achieve the same goal. We brainstormed a list of goals we wanted to achieve, and every post we have published since then has needed to achieve at least one goal from the list.
Content marketing is a marathon. Each blog post we publish is a step forward.
Part Two: What We’ve Since Learned
That was how our thought process changed. We moved from a carefree attitude of ” just do it” to a more thoughtful approach with our blog. We added goals and broke them down so that every post we publish is optimized.
Then we tested. Relentlessly. What we have learned can be broken down into tips that you can use for your own blog.
Write more in-depth posts.
We thought that having shorter posts would be better for our readers, like many other blogs do. You’ve heard it before: “People don’t read online.” Everyone’s busy, right? We got straight to the point and gave our reader short, summarized tips.
But in our research, we found two interesting studies. A study conducted by John Doherty showed that there is a correlation between the size of an article and the number of links it receives. A second study, by Buzzsumo, found that long-form content receives more social shares than shorter posts.
We tried it, and it paid off. The first post we published that was longer than usual broke our previous record in traffic and shares. Since we published our last piece, all of our content has been at least 2000 words long.
Become a storyteller.
While stories may not always be the best way to get across informational content, they can speak to the emotions and help build anticipation. They can also remind the reader why the content is important and make it more memorable than a simple list of tips.
Optimize your title, no matter what your gut says.
The importance of a great headline does not seem to fade when it comes to blog posts.
Most people have a preference for short titles. You might think that longer titles look spammy, or that they don’t look good on your blog’s current design. Changing the design would mess up the design of hundreds of blog posts in which you used short titles.
However, from our experience, longer titles are just as effective, if not more so, than shorter. If you want to see an example of this, compare the lengths of the titles of our blog posts published before January 7, 2015 to the ones published after January 28, 2015.
Your goal should not be to write lengthy headlines. The main point is not to be afraid of testing headlines that are longer than what you are used to, or more generally, not to be afraid to test headlines that you think may not be successful. If titles are really that important, you would do almost anything to have a good one.
Reverse engineer your competitors.
Think of your blog as a product, rather than just trying to push out more articles to get more traffic. This is a common mistake. Any successful business owner will tell you that understanding the competitive space is crucial. If you’re not familiar with the existing content in your industry, how can you become an expert?
Curate unique content.
If you want your post to be world-class, it needs to be 100% original.
You need to create a 100% original work, but you can also curate it from existing materials. This is something we learned by observing our competitors.
Take a look at Design School’s posts. We often showcase the work of various designers rather than creating our own original designs. Of course, we always give credit where it’s due.
Curation works for two reasons. Your readers love it when you show them something they are interested in because it allows them to find new and interesting things. After you publish a post featuring someone, you can let them know and many of them will share your post to their followers. Win-win.
Test Everything
In 60 days, we increased our blog by 226%.
So what’s the most important lesson here? Stop doing, and start testing. To achieve your major goals, you should do research, find the appropriate tools, and set small goals along the way. If you keep testing with the goal in mind, you’ll see improvements, just like we did.
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