As difficult as it is to sell to new customers, it makes sense to target repeat business. Repeat customers are often eager to try new products and to promote your business through word-of-mouth. One way to nurture repeat business is by creating a loyalty program. Another tactic is to give them coupons for future use and to offer them freebies. Service should be personalized for current customers, such as when sending email messages. Getting basic contact information from customers will enable you to reach out to them later. Customers like to feel their voices are heard, so give them opportunities to provide feedback. Finally, post content on social media in hopes that customers will share it.

Key Takeaways:

• A sale isn’t a cold exchange of goods for money. It’s a chance to offer great customer service. Remember word of mouth garners repeat business.
• Build trust by consistently offering premium service and products. Trust builds relationships and creates repeat business.
• Repeat customers that already trust a business come to rely on it and will often buy more over time.

“Repeat business is when a customer shops with your company repeatedly.”

Read more: https://www.business.com/articles/5-ways-to-earn-repeat-business/