Generating quality leads is extremely important for your business. A recent Facebook webinar provided insights on some recently launched updates to the platform’s leads ads products. The Facebook app now includes instant forms, calls and in-app messages to help businesses connect with potential customers. Additionally, Facebook’s Conversion Leads Optimization can be selected in Ads Manager either with or without CRM integration. Furthermore, integrating CRM can be accomplished directly, if you have strong tech or development resources, or by using partners. Hopefully, these new features will make it easier to generate leads that will convert to purchasing

Key Takeaways:

• The updated Facebook app now includes instant forms, calls, and in-app messages.
• Conversion Leads Optimization can be chosen in Ads manager either with or without CRM integration.
• You can integrate your CRM directly if you have strong tech resources, or you can use a partner.

“According to Facebook, more than 74% of people surveyed said they use Facebook platforms to discover brands or products online, compared to 41% who said they find new brands or products via the brand’s website.”

Read more: https://adparlor.com/blog/how-to-drive-quality-leads-with-facebook-leads-ads/