Attracting new customers is a challenge for businesses. It helps to set SMART goals, that is, specific, measurable, attainable, relevant and time-bound ones. In addition, study both your customers and competitors. Good employees can help you attract customers, while bad employees can repel them. Picking the right channels is important as well. Direct response marketing, such as lead capture forms, and social media are both useful. Furthermore, use your website to provide value and project a consistent brand image. Also make use of partnerships with other businesses and referrals from existing customers. Finally, you have to be willing to take the time to learn from results.

Key Takeaways:

• To build your customer base, pick a goal number of new customers to acquire, one that’s feasible and attainable.
• You also need to pick a metric that will allow you to measure your progress and use analytics to decide what is and is not working.
• You also need to devise an actionable plan for acquisition of the new buyers. Will you primarily look to referrals, or social media? Just as examples.

“Figuring out how to attract new customers is the part that frustrates most business owners.”

Read more: https://referralrock.com/blog/attracting-new-customers/