Even if you have a healthy business, online or real-world, or both, it is always necessary to augment one’s customer base. To make this a feasible goal, it is necessary first to do some due diligence. Figure out who your customer is. She has demographic details that dovetail with the product or service you are offering. Once you know this, you can proceed. Figure out where she hangs out online and be a part of these social media sites. Engage with people that fit the profile you are seeking on their preferred channels. Know what you can feasibly spend on attracting the customers you seek. Know what time you can reasonably spend doing the work required. Pick an attainable customer goal and strategize from there. Offer germane discounts and other promos for potential customers. Seek out businesses that also serve your demographic and find ways to work together. Optimize your exposure by using SEO. Make sure users can find you using Google Business and local search engines. Pimp your brand via community events, charity sponsorships and influencers.

Key Takeaways:

• To attract browsers and buyers, it’s best to analyze what sort of customer you are seeking and what their ideal buying strategy would be.
• Pinpoint the demographic details of your ideal customer then seek her out online, by finding her most-likely social media hangouts.
• Find ingenious ploys to lure in new potential buyers. For example, offer discounts germane to their needs.

“If revenue is starting to slow or get stagnant, it’s time for you to come up with some new and creative ways to market your business to new customers.”

Read more: https://www.planday.com/blog/8-ways-attract-new-customers/