Twitter ads are a great way to reach a larger audience and get your tweets seen by more people.
Twitter advertising allows your brand to reach new potential customers by promoting your products through the platform. This could lead to increased sales and brand awareness.
Now is a great time to advertise on Twitter because there are many ultra-simple Twitter ad formats and no minimum advertising budget.
The purpose of this guide is to teach you about the various kinds of Twitter ads, how to make your first campaign, and some tips to keep in mind while creating your Twitter ads.
Types of Twitter ads
There are several types of Twitter ads to help promote your brand and fit your social media marketing strategy.
Promoted Tweets
Promoted Tweets are just like regular Tweets, but they’re paid for by advertisers to be shown to people who don’t already follow that advertiser on Twitter.
The above text is talking about Promoted Tweets, which are just like regular tweets except they are labeled as ads.
The promoted tweets can also have videos that will start playing automatically when users see it in their timelines. If the video is less than 60 seconds, it will play again from the beginning automatically.
tweets that have been promoted by an advertiser will appear in targeted users’ timelines, on user profiles, at the top of search results, and in the Twitter mobile and desktop apps.
Promoted Accounts
This type of Twitter advertisement allows you to promote your brand’s Twitter account to people who do not already follow you. This can help expand your business’s Twitter following.
When you promote your account, it will appear in other users’ timelines as well as in the “Who to Follow” suggestions and search results.
Promoted tweets will now have a “Follow” button as well as a “Promoted” label.
Promoted Trends
Twitter has a trending topics list on the right-hand side of the page that is constantly updated with the most popular topics and hashtags being used at the moment.
Promoted Trends are hashtags that a brand pays for which show up as promoted for targeted users. Users can interact with these hashtags in the same way as any other trending topic.
If you promote a trend, it will appear in the “Trends for you” section of Explore and in your timeline.
When someone clicks on a Promoted Trend, they will see a promoted Tweet from your brand at the top of the search results for that topic.
In January 2020, Twitter introduced Promoted Trend Spotlight, an ad format that allows videos, GIFs, and static images. This format complements Promoted Trends and is supported by Disney+.
This text is discussing a new ad format that is available in 15 countries. The ad format appears at the top of the Explore tab for two visits per person, per day. After that, it moves to the standard Promoted Trend placement.
Promoted Moments
Promoted Moments are Twitter story ads. You can create Twitter Moments on desktop. They are a curated collection of similar Tweets that tell a story. This format means your brand can share Twitter story ads that are longer than 280 characters.
Brands can also sponsor Moments created by other brands.
Automated ads
Promote Mode is an easy way to get your tweets in front of more people without having to do any ongoing work. If you’re new to Twitter advertising, Promote Mode is an easy way to get your tweets in front of more people without having to do any ongoing work. Promote Mode is a great option for those with a very small team or limited time.
Your brand maintains its usual Twitter persona and Twitter Promote Mode automatically promotes your Tweets and profile.
Twitter’s ‘Twitter Promote Mode’ is an always-on advertising solution that automatically adds the first 10 tweets your brand creates each day to a promoted tweets campaign, targeting your selected audience. Twitter Promote Mode also runs a promoted account campaign.
Twitter is helping you with your Twitter ads so you don’t have to work hard to set up new campaigns.
If you Tweet regularly, for a flat rate of USD$99 per month, on average your Tweets will reach an additional 30,000 people.
How to advertise on Twitter: A 10-step guide
1. Set up your Twitter ads account
If you want to create a Twitter ad campaign but haven’t advertise on Twitter before, you’ll need to set up an account. To do this, simply log in to your Twitter account and go to ads.Twitter.com. Enter your country and time zone, then click “Let’s go.”
This allows you to access Twitter Ads Manager and its various features, such as tracking your advertising campaigns and analyzing metrics.
2. Choose your advertising objective
campaign objective: something that is aimed at or sought after What do you want to achieve with your Twitter ads? The campaign objective you choose will determine which engagement types and actions you’ll pay for.
You can choose from the following objectives:
Awareness
- Reach: You want the maximum number of people to see your Promoted Tweet. You’re billed per 1,000 impressions.
- In-stream video views: You want to run a short video ad at the start of videos from Twitter’s premium content partners. You’re billed for each video view.
Consideration
- Video views: You want people to watch your videos or GIFs. You’re billed for each video view.
- App installs: You want people to install your app. You’re billed for each app install.
- Website clicks or conversions: You want people to go to your website. You’re billed per click.
- Engagements: You want to maximize engagement with your Promoted Tweets. You’re billed per engagement, but only on the initial engagement with each user.
- Followers: You want to build your Twitter audience. You’re billed for each new follower.
Conversion
- App re-engagements: You want people who already have your app to open and use it. You’re billed for each app click.
This campaign is designed to help you increase your followers and grow your audience.
Once you click the “Followers” objective, you will be redirected to the “Campaign set up” page. Here, you can name your campaign, choose how to pay for it, set your campaign budget, and choose whether to start the campaign immediately or schedule it for later.
How much do Twitter ads cost?
You could spend as little as $5 to $10 a day and still get good results. You have the control over how much you spend on Twitter ads. There is no set amount that you have to spend, so it can be as little or as much as you want it to be. You can get good results even if you spend as little as $5 to $10 a day.
This screen allows you to set your budget for the total amount you’re willing to pay.
Once you’ve made your selections, click Next.
3. Identify and engage with influencers
The perfect Twitter marketing strategy consists of influencers.
Why?
Connecting with influencers can open the door to increased:
- Twitter followers
- Engagement
- Website traffic
How do they do it?
If you want to get in front of your target audience, find and partner with influencers in your field who already have the audience you want.
Building relationships with them exposes you to that audience!
There are 2 ways to engage with influencers:
- Interact naturally with their content
- Pay them to market your business
Start by interacting naturally with their content.
You will be able to tell if they are able to help your business grow.
If you regularly contribute to an influencer’s posts, people will start to notice your Twitter account.
Before long, you will observe an increase in the number of your followers.
If you’re looking to sponsor an influencer, Audiense can help you identify the right one for your brand.
Audiense will use a targeted keyword to generate a list of the most influential Twitter accounts:
The Twitter users are ranked from those with the most followers to those with the least.
The controls on the left side of the dashboard can be used to apply additional filters.
Audiense can save you TONS of time.
How?
You can connect with new influencers on Twitter without having to switch from Audiense.
The tool does not require you to go to a separate dashboard.
4. Use Twitter lists to manage your feed
To fix that, you can add lists. If your timeline is getting crowded because you are following too many people, you can add lists to fix that.
Lists are a great way to organize the tweets that you want to see. This can save you a lot of time.
A Twitter list is a feed that contains tweets from only the people that you have chosen to add to the list.
Here’s how to make a Twitter list:
- Go to the “Lists” tab in your profile.
- Click “Create a List.”
- Populate the list by choosing accounts directly from the list of people you’re following or by going to individual accounts and clicking, “Add to list.”
5. Use Twitter Custom Audiences
Custom Audiences allows you to target your Twitter ads at your most relevant audience.
The people who are on your email list and who visit your website are good potential customers.
Showing ads to them on Twitter gets them closer to becoming a customer.
You can use Twitter’s Custom Audiences feature to target your fans with promotions.
6. Tweet regularly
If you post tweets more frequently, you can grow your followers up to 50% faster!
This means that you should tweet often as part of your Twitter strategy.
Frequent tweeting doesn’t mean you have to go overboard.
100 tweets per day is excessive.
You should tweet 10-40 times a day to get the benefits of frequent posting.
7. Vary your content
If you only see self-promotion on someone’s Twitter, you can unfollow them, mute them, or block them.
Personally, I look for something else.
People generally use Twitter for other purposes than to find something to purchase.
They use Twitter to find content that is of VALUE to them.
Your job is to find the content that they need and provide it to them.
Think about the following options:
- Videos
- Pictures
- Articles
- Infographics
Tweeting a variety of content will quickly boost engagement.
For example, the NBC Sports Boston Twitter account mixes in articles, videos, pictures, and retweets from other accounts:
8. Use the right hashtags
You should start using hashtags if you aren’t using them already.
Hashtags are great for increasing the reach of your tweets.
Hashtags can help increase engagement by 50%!
However, you cannot simply use any and every hashtag and anticipate getting results.
Make sure your hashtags are relevant to your tweet and are only 1 or 2.
If you share more than the recommended amount, your engagement may start to decrease.
So how do you choose which hashtags are best?
Use a tool like Ritetag to identify the best hashtags to use.
First, enter a keyword related to your industry.
Then, Ritetag will provide you with a long list of relevant hashtags along with metrics on:
- How many times a hashtag has been used
- How many retweets those tweets got
- How many of the tweets contained links
- How many contained images
- How many views they received in total
Hashtags can be a great way to encourage engagement on Twitter.
Ritetag can help you choose the right hashtags, which may also inspire your next Tweet topic.
A great way to come up with hashtags to use is to look at other people’s posts and see which ones they are using.
Here’s how:
- Go to the page of an influencer in your field
- Look at their recent tweets and hashtags
- Use similar content and hashtags in your tweets
It’s easy to avoid plagiarizing tweets, just don’t do it. It’s also okay to reuse hashtags.
9. Research your competitors’ audiences
Are you curious about who your competitors are connecting with on Twitter?
Do you want to connect with new people?
People who you see others in your field interacting with could be a good starting point for networking.
Who are the people in your industry that others are already following?
People you haven’t spotted yet?
Twitonomy could be a great way to find them.
You can learn about your competitors by entering their usernames and seeing if any names pop up again and again.
10. Monitor Twitter for keyword mentions
Twitter can be a useful tool for business. You can use keywords to search for tweets relevant to your business, and then engage with potential customers. This can help you connect with potential customers and promote your business.
For example, let’s say you run a restaurant.
You can search keywords (like the following) to identify people looking for somewhere great to eat in your area:
- “food recommendations”
- “where to eat”
- the name of your city
You can also follow the twitter account and respond to tweets in a non-spammy way.
Start to build relationships and make new contacts this way:
- Identify keywords that are relevant to your business
- Search for those keywords on Twitter
- Interact naturally with users around those keywords
- Watch your followers and engagement grow
Learn from your organic Tweets
Monitor the performance of your organic Tweets using Twitter analytics, and apply what works well with those Tweets to your Twitter advertising.
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