When getting started with content marketing, the first thing to do is identify your target market. You need to know your audience well in order to produce the content they want to see.
It’s important to know the demographics of your audience. This includes age range, gender, economic status, region, and so on.
It’s even more important to understand how your audience thinks and behaves. You need to know their values, their tastes, how they feel about money, how they shop, and what makes them tick.
A good place to start is your current customers or audience. What common characteristics do they have?
If you have a social media following, you can also check out your followers’ profiles and look for patterns.
What if you don’t already have an audience? Here are some other ways to gather information:
- Look at the customers of a competitor who offers similar products or services as you do
- Who would benefit most from your product or service? Whose needs does it fulfill?
- What’s unique about your offering? Who would its unique qualities appeal to?
Use the data you discover to create a profile for your ideal customer persona. Give them a name and treat them as a specific individual.
Of course, your audience consists of various types of people. But to be successful with content marketing, you need to be laser-focused on the person who needs the information you offer the most.
Related posts:
