There are many different strategies that you can use when it comes to digital marketing while having a budget. One of the best things to do is post ads on social media platforms as there are so many users on platforms like Facebook and Instagram. You also want to look into paid search advertising but you need to make sure you are paying attention to your spending with these ads. The big benefit from these is you can get your brand appearing up top on search engine results pages.

Key Takeaways:

• Social ads are very cost effective so you should install Meta Pixel on your website as it will show the proper ads to the proper audience.
• You can keep your marketing budget small by micro targeting your ads as well as using clear call to action.
• There are many factors that play a role in search engine optimization such as keywords, the type of content you produce and technical elements.

“Whether you need to switch to a “digital marketing on a budget” approach, or you need to scale your marketing efforts on top of what you were already doing to unlock some marginal ROI percentage points, these 20 frugal strategies will help you.”

Read more: https://blog.loomly.com/digital-marketing-on-a-budget/