Digital marketing is when you use the internet, social media or many other different online channels to reach a customer. You will even see digital marketing happen in video games or via smartphone apps. Pay per click advertising is a great example of digital marketing as advertisers are reaching users via paid ads on many different platforms such as Google, Bing, Twitter and Facebook. Content Marketing is also very popular as it is a great way to get customers interested in specific topics.

Key Takeaways:

• Internet marketing focuses just on the internet whereas digital marketing can happen in a video game or on a smartphone app.
• Pay Per Click advertising lets marketers reach users on many different platforms such as Google, Twitter or Bing.
• Email marketing is very popular as it helps you get in touch with potential customers for basically no investment price.

“Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.”

Read more: https://www.investopedia.com/terms/d/digital-marketing.asp