There’s a lot of content on the internet: including things that are timeless, reused, created together, and carefully selected.
This is why the saying “Content is King” is always relevant and never disappears. Curated content is king when it comes to content marketing that can be done in just 15 minutes. Good content can be produced in just 15 minutes. As the adage says, “automate, aggregate, and share.”
What is content curation or curated content?
Content curation is finding the best available material on a particular topic and sharing it in one post or article. Share content that you find valuable with others who are in the same area or interested in the topic.
Since 2010, there has been an increase in popularity for curated content. Many web publishers and social media users find this content strategy to be common, acceptable, and interesting. It is a significant marketing opportunity to Mystery Shopping right.
How can curating content be an effective strategy that is also SEO friendly? Below are a few tips.
1. Museums Are To Artworks as Marketers Are To Online Posts
This is the best way to explain what content curation is. The museum strives to collect and display the best artworks it can acquire. Marketers must collect and share only the best materials with their readers, fans, followers, and customers.
In an article by Kevan Lee of Buffer, he defined curation as sorting a large amount of web content and picking only the best, most meaningful tidbits of information and exhibiting these in an organized and insightful manner.
People don’t want facts; they want to know what your content is going to do for them. Ease? Overlooked stories? Patterns? So what? Audiences are getting smarter. It is.) At any time, someone could throw a tomato at you with a note attached that says “Here lies your thoughtless content.” This may sound harsh, but it is the truth. That’s the reality of being online all the time.
2. Models Of Content Curation
Looking at how curation might be applied in very specific situations, a trend curator and founder of Influential Marketing Group, Rohit Bhargava puts models of content creation as follows:
- Aggregation is about curating the most relevant information about a specific topic in one location. It is often in the form of a catalog list. “16 Best Resources for Digital Marketers” can be one of the examples. Some also argue that this is the easiest way to do curation because it is often algorithmically automated.
- Distillation is more on getting only the best relevant ideas and putting it in a simple format.
- Elevation targets mainly the smaller thoughts or daily musings posted online and then creating a more significant and overlooked trend out of it.
- Mashup, on the other hand, refers to uniquely curated juxtapositions and creating a concrete or new point of view.
- Chronology, remember history? Citing content from oldest to present, telling a story of how things came to be and how we know it.
The main point of this text is that it is important to know what your model is in order to curate effectively. Mind identifying the model for this article?
3. 6 Content Curation Approaches
Content curation is an effective way to deal with Google Panda. It is cost-effective and efficient. Did you know that there are helpful strategies to consider before curating your collection?
In addition to knowing the models and importance of adding more content value to your curation, it is also important to know the possible strategies you can use to express your own commentary or annotations better.
Pawan Deshpande outlines six different approaches for effective content curation in a Content Marketing Institute article.
- Abstracting is a low-effort approach where you copy-paste bits of content from your source. This works by pulling the source title, first few sentences, and an image from the article. This might cause the curator some trouble for copyright allegations. This is also known for having too little SEO-value.
- Summarizing, as the word suggests, requires more effort than abstracting. It can synopsize the idea of the whole source with additional beneficial keywords, making it a unique content as far as search engines are concerned.
- Quoting is one of the most popular ways of annotating third-party content. It gives thought-provoking block of information from the original content with a mix of the curator’s commentary or thoughts on the topic. This is known to have good SEO value and readership value.
- Retitling means creating provocative and relative short titles out of the original content. This is most especially known in social media sharing and mobile curation sites. With little effort, you can add value to your reader.
- Storyboarding includes weaving various content. It could consist of tweets, posts, photos, videos, and blog posts to come up with an interesting story or the curator’s commentary.
- Parallelizing is about taking 2 points of seemingly unrelated ideas and drawing a connection between them. This enables the curator to tackle a broader scope of discussion. Its SEO and reader’s values are known to be high because of its original and unique viewpoint.
You can improve your content strategy by curating content in various ways. It is important to consider your audience’s behavior, needs, and wants before you decide what is best for you and them.
3 Content Curation Tools To Help You Get The Job Done
When you find a way to make your job easier, it feels like you’ve won the lottery. These content curation tools will be beneficial to you as you will be able to easily find content that your audience will love.
Quora
Quora can be helpful in understanding what questions your audience is asking so that you can better educate your customers. Quora is a question-and-answer platform that is based on a community of users. Thousands of questions are asked on the site on a variety of topics. The questions and answers on this site cover a wide range of topics and industries, so you’re bound to find some useful information while you’re looking through them.
Quora is a powerful source for finding out what questions your audience is asking, but it takes a little more work than some of the following automated tools. This text provides ideas for content that can be used on a blog or social media. This is a great way to engage with your audience and provide them with new and interesting topics.
An additional element that makes Quora great is that it eliminates the need to guess what your customers are asking about. As a marketer, you sometimes have to take your best guess at what kind of questions your customers are asking. Quora allows you to see the questions and answers in front of you.
Scoop.it
Another powerful tool for content curation is Scoop.it. Scoop.it is the best tool to invest in if you are looking to spend money on a curation tool. The Scoop.it dashboard is designed to resemble a magazine, with your niche’s most powerful content options placed prominently for you to see. You can find content on the internet by either inputting a web address or exploring by keyword. You can also upload your own documents for others to find and share.
This content curation tool has great options. There are so many great things to choose from on Scoop.it that you may have trouble finding enough time to share them all. A content marketer might not consider this to be a problem.
HubSpot Blog Topic Generator
You can use the HubSpot Blog Topic Generator to create ideas for your next blog post when you’re out of inspiration. The blog topic generator is a handy tool that allows you to input keywords and generate pre-written blog titles. If you can’t find any inspiration from the generator, Hubspot has a spreadsheet with even more ideas that you can download. This spreadsheet provides a list of potential blog topics for an entire year.
Keep in mind that the context of each blog topic may or may not be relevant to your industry. Although the blog generator tool is not flawless, it can still provide inspiration for some great blog ideas.
So, You Have Your Awesome Content Ready To Go: Now What?
Your tools for content curation have provided you with a lot of great content to share, and you’ve got some great ideas brewing in the back of your mind. An editorial calendar is a great way to keep your content organized and ensure that you are publishing on a regular basis.
An editorial calendar can help you to plan and organize your content, blog topics, and social sharing schedules. A content calendar can help to give your posting strategy some structure, as opposed to just randomly selecting days and times to post new content. An editorial calendar can help keep you focused on your goals, and allow you to measure your progress.
Developing a template for your content marketing and sticking to it is a smart move if you want your content marketing quest to be successful. If you manage your content marketing and development effectively, it will be easier to come up with fresh ideas for your audience.
If you keep having ideas, you will gradually accumulate a lot of content. At some point, you will need to review your content for performance. This is called a content audit.
What Exactly Is Content Auditing?
Content auditing is the process of reviewing all of your existing content, discovering the content that is providing results, the content that is falling short, and what can be done to enhance your current content. Content auditing is like finding holes in your content. There are several elements that can make a website look less credible, such as short content, problems with keyword density, and missing or poor quality meta descriptions. When you are looking at your content, you are also looking at the technical and non-technical aspects of search engine optimization that support your content. Technical SEO is concerned with things like broken links, sitemaps, robots.txt files, and so on. We will be focusing on the non-technical aspects of SEO, such as meta tags and alt tags. The focus of this audit is on content, so for now we will not be addressing technical SEO issues.
How To Perform A Content Audit
Content audits can be tricky. If you are not familiar with the concept of content marketing and non-technical SEO, you should be careful when completing a content audit on your own. There are tools available that will help you, but it is best to consult with someone who is knowledgeable in this area before taking any action. Although you may not do any damage by trying to do your own content audit if you lack experience, you probably won’t be able to identify all of the flaws we previously discussed. This is how you can do your own content audit: using SEMRush, Yoast for WordPress, and your own knowledge.
SEMRush For Content Auditing
SEMRush is a powerful platform for keyword research and content auditing. One way to determine what your content strategy is missing is to do keyword research with a tool like SEMRush. SEMRush’s keyword research analysis is very accurate and can help you find new keywords to use to improve your content.
SEMRush not only has great keyword research capabilities, but also offers a content auditing tool to help you manage your existing content. Use SEMRush to find things like duplicate content, missing image alt tags, bad heading tags, and targeted keywords that could harm your website’s ranking. You can also save reports as Excel spreadsheets to help you organize your optimization efforts.
The Wonders of WordPress Content Auditing
WordPress is content management system that is popular because it is easy to use. With WordPress, users can upload and post content with the click of a button. We are using WordPress for this content auditing overview because it is widely used and easy to understand.
WordPress has a content auditing system that guides you through each piece of content as you develop it. Yoast is a free plugin you can install on your platform. The free version of Yoast will work just fine for your content audit.
The Secrets Sauce of Content Curation
The social media marketing tool Buffer is sharing its secrets on how to be an effective online influencer through content curation. Although the article is divided into different categories, the section on Curation Heroes is the most prominent.
In his blog post, Kevan Lee lists the top influencers who curate content on their social media and blog sites on a daily basis. According to Lee, curating content is one of the most giving things you can do online – especially if you are an expert in your field.
The main point of the text is that you can curate content without compromising your personality. You can share your own thoughts and opinions, and recommend readings that you enjoy.
That’s it! Here’s a collection of articles on content curation.
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