1. Publish a local market quiz on your real estate website.

People are interested in taking quizzes on a variety of subjects on BuzzFeed. Try creating a short, multiple-choice quiz on something that would be of interest to your audience. You could ask questions about famous people who grew up in the area, or facts about the history of your town. The questions could also be based on broader subjects that are not related to your market, such as music, movies, or another aspect of pop culture.

If you want to be the most useful resource for your leads, you could create a quiz on the process of buying or selling a home. This would gain their confidence and trust.

These quick games can be used as part of your email marketing campaign, or even as a contest. To enter the contest, have people fill out a lead capture form at the end of the quiz, and give the winner a gift card to a local restaurant or cafe.

2. Offer Home Valuations to Capture Seller Leads

If you’re looking to sell your home, it’s important to know how much it’s worth. By integrating a home valuation tool into your website, you can capture leads from potential sellers.

If a visitor enters their address on your website, they will be asked to provide their email address and other information so they can view their home valuation report. You will then have a new seller lead to contact.

Even if the person you are emailing refuses to sign up, you can follow up with them through regular mail. This is because your home valuation software has already captured their physical address.

3. Film an explainer video that goes into detail about your agency.

Make your real estate business stand out from the competition by using explainer videos. Dress up as Steve Jobs (RIP) and give a presentation about your services, or pretend to be a political candidate and convince people to vote for you. You could even make fun of those awful 1-800 lawyer commercials, like they do in “Arrested Development”.

The purpose of these videos is to present your agency in a positive light and convince viewers that your agency is successful and worth hiring. However, it is also important to show some personality in the videos, as this can help to make a connection with viewers and make your brand more memorable.

4. Develop a blog post or video series highlighting great area restaurants and entertainment.

Property prices, size, style, and features are the most important considerations for the modern home buyer, but living in a community with plenty of food and entertainment options is also becoming increasingly important.

Portals can be time-consuming to sort through. That’s where you, the all-knowing real estate agent, comes in.

Develop a series of blog posts and/or videos that tells home buyers interested in your market about the best restaurants and establishments in your area.

Find your favorite places to see a play or grab a bite with friends and share your opinions with the world.

5. Be accessible

If you want people to use your website, you need to make sure it is easy for them to contact you. If not, they will go somewhere else, no matter how good your website is.

Here’s a very quick checklist to go through to improve accessibility:

• Do you have a contact form that’s easy to find and fill-in?
• Are your contact details listed on all social media platforms and your website?
• Do you have a Google My Business listing, and is it up to date?
• Can people reach out through online chat?
• Does your website function well on mobile devices?

The less difficult it is to communicate with your company, the more probable people will interface with your image.

6. The business card isn’t dead

The traditional business card for real estate marketing may not be dead, but it’s not as effective as it used to be.

In a world where social media and online marketing reign supreme, it’s easy to forget about tried-and-true marketing techniques like a direct mail campaign. However, neglecting these options could mean missing out on valuable opportunities. One simple yet effective way to market your business is by handing out well-designed business cards at every opportunity.

If you ever have the opportunity to leave a business card, do it. It will improve your chances of being remembered and it shows that you’re serious about your business.

You care about your brand and your clients and you are personal enough to let them know that.

7. Let social media influencers work on your behalf

There are plenty of social media influencers who can help promote your business within the real estate sector. They represent a cost-effective way to put your business under the noses of millions of prospective clients in a short time.

You can rely on micro-influencers who have high levels of engagement or bigger influencers who can bring more people to your properties.

Real estate influencers you can find on Instagram:

• Barbara Corcoran – @barbaracorcoran
• Josh Altman – @thejoshaltman
• Grant Cardone – @grantcardone
• Ryan Serhant – @ryanserhant
• Fredrikeach Eklund – @fredrikeklundny

8. Use a professional photographer

Use a professional photographer for your listings.

The success of a real estate marketing campaign is greatly influenced by the quality of the photographs. Poor quality photographs will not persuade potential homebuyers to show interest, even if the property is beautiful in person.

By taking pictures yourself, you might save money in the short term, but if your pictures are not good quality, you could lose a lot of money in the long run.

This is a time to spend and not save.

9. Consider local sponsorship

One of the best ways to market your real estate business is to make sure your brand is recognizable. If people can easily associate your business with a certain look or feel, they are more likely to use your services in the future.

An excellent way to market your real estate business is to sponsor a local sports team, school event, or festival. This will help get your business name out there, and also show that you are invested in your community.

10. Start hosting real estate webinars

As a professional in the real estate industry, you can help potential buyers and sellers by sharing your tips and tricks. Buyers and sellers are always interested in this type of information, so by sharing it with them, you’ll stay top of mind.

Webinars can help turn a passive audience into a list of prospective clients.

This strategy will help promote your brand and also create valuable video content that can be used to generate traffic to your website or YouTube channel.

11. Learn local SEO

When creating marketing content, add local-oriented keywords to enable those seeking real estate services in your area to find your business quickly and easily.

You can improve your local marketing content by signing up for a Google My Business listing and getting positive reviews of your business on Google.

This includes adding content that will appear when someone searches for something near their location.

If you want to attract potential buyers, feature local schools, stores, healthcare facilities, and other amenities in your content. This will give them the information they need to know.

12. Harness the power of social media

The content that real estate agents post on social media platforms is now more important than ever. An increasing number of properties are being sold through social media platforms, and ads are no longer seen as disruptive or irrelevant.

Now, agents are creating content that is native to the social media platform it is being shared on and that is exclusive to their account, which naturally engages their audience.

Who do you think that audience is?

That’s right: buyers and sellers.

More and more people are looking to relocate to a new area, be it a new city or state.

It is important to use social media in a way that will reach a larger audience and turn them into potential customers.

While someone new to your social media channel may not become an immediate client, by using an effective digital marketing strategy and posting regularly, you will gain the trust of potential real estate clients. When they are ready to pursue their next real estate deal, they will come to you.

The emerging trends are:

• TikTok shorts (video tours of available homes make great content!).
• Online webinars through Facebook or Instagram Live.
• YouTube series (check out Ryan Serhant’s channel).
• Instagram Reels are becoming more popular.
• Establishing social proof via micro-influencers.

If you want to be successful on social media, you need to move quickly. It’s not just about how your social media profile looks; you also need to focus on what generates referral traffic on each platform and then doing more of that.

13. Using reviews as lead generation

Google is one of the first places people look when they are trying to choose between different real estate agents in their area.

People want to read about other people’s experiences with local agents to see if the agents are reliable, trustworthy, and effective.

If you provide potential buyers and sellers with positive reviews from actual customers, you will be more likely to convince them that you are the right agent for them.

If you have a satisfied customer, reach out to them and see if they would be willing to leave a review. Having positive reviews on your website and social media can help attract more business.

This is evidence that your business is legitimate and trustworthy and that it has a record of providing quality customer service.

14. Always call back

This is an important tip to remember when marketing real estate.

It’s important to respond to customers quickly if you want to keep them. If you miss a call, return it right away – don’t wait. The chances are that they’re talking to other agents, so you don’t want to miss your chance. Waiting too long can ruin a deal.

Ready. Set. Market.

Your website should be the cornerstone of your real estate business – most of your leads and business will come from it.

If you want to be successful in the real estate business, you need to focus on building your brand and growing your traffic. This will lead to a steady increase in revenue.