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12 Easy Ways to Use Social Proof in Your Marketing
We're all familiar with the standard "best practices" for CRO (Conversion Rate Optimisation). This includes using social proof, reducing form fields, and avoiding image...
8 Creative Ways to Rev Up Your Small Business Holiday Marketing Strategy
Once Halloween is over, you can expect to start hearing the sound of bells from marketers around the world as they prepare to launch...
Retargeting Explained: What It Is And How Does It Work?
For marketers, there may be no scarier statistic than this: About 96% of the people who visit your website are not yet ready to make a...
How to Build and Maintain Your Brand in 6 Steps
When you have a brand community, you have a group of customers that are invested in your brand and want to see it succeed. Brand...
How to Make Your Emails More Relevant and Effective
Emailing a few times is easy, however, developing a long lasting email strategy that will help grow your business requires using best practices for...
8 Content Marketing Metrics to Help Align with Business Objectives
I will not be giving you 3,000 different content marketing metrics and then sending you away. I will share some information with you, although there...
9 Reasons Jingles are a Powerful Marketing Tool
We used to live in a golden age of ad jingles. Some brands, like Mentos, Kit Kat, Folgers or Oscar Mayer, are so popular...
7 Content Marketing Tips To Improve Your Email Lead Generation
If you plan these processes well, you can attract, interest, and convert your target consumers or clients. One effective way to generate leads for...
7 Creative and Adoptive Ways in Building a Data-Driven Marketing Culture
Data globally is growing rapidly, from 45 zettabytes in 2019 to a projected 175 zettabytes by 2025, according to IDC. The drivers behind this...
12 Tips for Effective SEO Copywriting
Copywriting has been around for centuries, with its roots tracing back to 1477. However, the advent of the internet has unlocked the true potential...
Repurposing Your Best Content for Social Media
If you want to get more mileage out of the content you create, you should repurpose it. This will also help you distribute it...
9 Tips to Finding a Quality SEO Firm
These days, it is important for your small business to be optimized for search...
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