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12 Tips for Hiring a Content Writer for Your Blog
What should you look for in a content writer? If you're a new entrepreneur and you're confused about what to look for when hiring quality...
Omnichannel: Big Benefits in Marketing, Retail & Beyond
Today’s shoppers demand convenient, streamlined and consistent experiences across all channels. For brands, that means turning to omnichannel strategies.
An omnichannel approach to marketing and...
10 Biggest Mistakes in Blogging – And the Smartest Ways to Correct Them
The term 'blogging' originally referred to keeping an online journal for friends to read, but has since grown to encompass much more. Most websites...
The 11 Most Important Social Media Metrics to Track
The great thing and tough thing about social media is that you can track almost every single detail through social media metrics. The ability to...
The Compounding Power of Content Marketing
What is Content Marketing?
Think of it this way: Content marketing is about creating great content to use in online marketing activities. Content creation is a powerful...
Everything You Need to Know About Data-Driven Decision Making
DDM is a process that uses data to guide decision-making. This ensures that decisions are not made based on personal observations or instincts, but...
The Essential Guide to Email Marketing for Startups
Although it is not as new as some other channels, email is still an effective way to reach an audience that you have control...
Are Influencer Groups All Set to Dominate Marketing?
Whether you like it or not, social media has had a big impact on our generation.
Approximately half of the world's population uses social media,...
The Best Times to Post on Social Media
As brands and consumers have adapted to the new normal caused by the pandemic, there has been a shift in how we all interact...
How to Nurture Leads and Turn Them into Paying Customers
What is Lead Nurturing?
Lead nurturing is the process of developing relationships with prospective customers by providing them with relevant content and information at every...
Complete Guide to Social Media for Restaurants & Bars
If you aren't using social media marketing to advertise your restaurants, we need to have a talk. Why? If you're not using social media to market...
Save Time With These 9 Simple Ways to Repurpose Your Content
This is the key to a successful content marketing strategy. One of the best ways to be successful at content marketing is to repurpose...
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