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Advertising - search results
Quick Ways to Make Your Google Ads Stand Out from the Competition
Google Ads generates vast sums of money for the online search company, but what...
How to Control Performance Max Campaigns
The Performance Max campaigns from Google are generating a lot of discussion in the advertising industry. This is one of the quickest large-scale product...
Google PPC Advertising: Pros and Cons
Google's pay-per-click advertising strategy, which is carried out through the Google Adwords platform. Google's...
11 Tips for Highly Effective Google Ads Competitor Analysis
Advertising campaigns that specifically target a company's competitors have been employed since the days of "Mad Men." These days, such campaigns often involve bidding...
Your 10 New Ways to Use Location Targeting
I have good news and bad news. The advertiser has a budget they need to stick to. Good news! You can save money by...
What Are Display Ads: A Complete Guide for Digital Marketers
In this article, you’ll learn what display ads are, things to consider when running display campaigns, and recommendations on why and how you should...
5 Things You Could Be Automating With AdWords Scripts
There are many tasks that need to be completed in order...
11 Banner Ads Examples That We Can All Learn From
Banner ads are easy to spot on the Internet. If you have read a blog or used...
The 8 Top Secrets for PPC Strategies That You Need to Use in 2022
PPC best practices are always relevant, however the strategies we use to implement them often change. This...
The Beginner’s Guide to PPC Landing Pages
Before you start your PPC campaign, it is important to think about your buyer persona.
Let me first assume that you have at least a...
12 Easy Ways to Use Social Proof in Your Marketing
We're all familiar with the standard "best practices" for CRO (Conversion Rate Optimisation). This includes using social proof, reducing form fields, and avoiding image...
Retargeting Explained: What It Is And How Does It Work?
For marketers, there may be no scarier statistic than this:
About 96% of the people who visit your website are not yet ready to make a...
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