Content research can be exhaustive and time-consuming, but it is necessary to spend hours writing and polishing content.

In other words, you want your content to be both Search Engine Optimized (SEO) and User Friendly (UF).

To create content that stands out, you need both the right skills and the right tools.

This post covers the best tools to improve your content, impress your readers, and increase your conversions.

The tools below can help with different aspects of content development, such as research, editing, and analytics.

Let’s dive in.

1. BuzzSumo

BuzzSumo makes finding popular content based on keywords a breeze, so you can focus on other things. The results of the study can be sorted by the reach of social media networks, such as Facebook, Twitter, and Pinterest. This enables you to gather data from the web that may interest your target audience.

You can use custom filters to narrow your search. You can narrow your search by looking for specific types of posts, such as “how-to” posts. You can also limit your search to a specific country or exclude a certain domain.

2. Ubersuggest

Ubersuggest helps you not only find keywords but also content ideas that will be popular with your audience. The tool expands the seed keyword by using suggestions from Google Suggest and Google Ads Keyword Planner.

Ubersuggest sometimes provides ideas for keywords that can be used as content titles. Long-tail keywords are keywords that include three or more terms.

To prioritize your keywords in your search, click the small down arrow next to the “Keyword” column. Ubersuggest provides you with plenty of ideas for content that is worth searching for.

3. LeadFWD

Leadfwd is a website that allows you to connect with potential leads. That means if you have a website, you may be able to capture information about visitors, follow up, and turn them into paying customers.

This is a highly valuable tool, particularly for marketers. Generating leads is one of the most important tasks for any digital marketing company.

Although the name might give the impression that it’s not a tool that assists with content creation, the reality is the opposite.

This text explains the usefulness of website insights, which show how long a visitor spends on the site and what content they interact with. This data can be used to make changes to the website content in order to encourage visitors to stay longer.

artificial intelligence can be used to help with lead generation and content creation by scanning your website in real-time and delivering dozens of insights.

Adapting your content for the right audience is very important. This can be done by researching the company sector, contact info, key personnel, and social footprint of the prospect.

4. Awario

The Awario app is a tool that allows you to monitor and listen in on people’s conversations on social media platforms. This feedback will help improve your content by identifying any mistakes you are making.

The best way to improve your content is by getting feedback from users.

This tool enables you to get information directly from the source, bypassing surveys and messenger bots. The information in this article can help you create a more enjoyable experience for the users of your website.

5. Portent’s Content Idea Generator

Portent’s Content Idea Generator can give you a bunch of content ideas within seconds.

This tool provides an endless supply of content topics and is easy to use. The best part is that it is free.

Do you often struggle to write click-worthy blog titles? This tool can help you create titles that are interesting to your audience and will help you overcome writer’s block.

6. Quora

The best way to get attention-grabbing content ideas is to look at the online community. This is an example of how you can use Q&A websites like Quora to stay informed about the interests of your target audience.

Simply use the built-in search feature and a handful of useful suggestions will pop up:

You can use Quora as a way to come up with ideas for blog posts, questions for your FAQ pages, and more.

Answers on Quora can be used as a promotional tool for your content.

Your content can be more successful if you target a specific audience, get links from other websites, and create opportunities to generate leads for your business.

7. Reddit

Reddit is an online forum with a lot of content ideas from its huge user base. Reddit is a site where people can discuss different topics, from content marketing to plumbing. It is divided into different subsections, or “subreddits”, so that people can easily find the topics they’re interested in.

Reddit can be used to ask for feedback and insights in order to help improve your content.

This can also help you find other content marketers to partner with and attract backlinks to your website.

8. Answer the Public

Answer the Public is a free content idea generation tool that works by finding the most popular topics people are searching for online.

Answer the Public can help you come up with ideas for blog articles or web pages by providing a visualization of topics related to a primary topic.

This tool allows you to see how often certain search terms are used, what other similar terms are used, whether the topics are usually framed as questions or comparisons, and more.

If you are unsure of what to write on your blog or social media channels, this is certainly a helpful option.

9. Google Docs

Many content marketing teams today use Google Docs, as this is the most widely available (and free) content sharing tool. This platform allows multiple users to edit a document at the same time.

Google Docs is a great word processor that has all the features you need. Fonts, lists, tables, images, and other features can be customized to your preference.

You can share a file through Google Docs by clicking on the “Share” button on the upper-right corner of the screen. From which, you can also specify the access privileges of those who get the link to your document: If users are given the ability to at least leave comments, they would be able to do so by highlighting certain parts of the content:

Users can also suggest edits to make the editing process easier. This allows content marketing teams to view and edit the same content at the same time, making it easier to collaborate.

10. Asana

Asana is a project management tool designed to help teams better collaborate on projects big and small. With Asana, users can assign and monitor deadlines, store and share project details, and receive regular updates on the progress of each project they’re working on. Asana allows users to assign tasks to other users, add comments, check project status, and share documents with other team members. It is easy to stay on deadline and ensure quality control for all of your content with this.

11. Google AdWords: Keyword Tool

No matter what kind of research you’re doing, keywords are always going to be a part of it. So, if you haven’t looked into the keywords associated with your business, that’s where you should start. One of the best free keyword tools available to marketers is the Google AdWords: Keyword Tool. This tool is linked to Google AdWords and shows how often a word is searched for approximately, not an exact number.

The tool can tell you which keywords are being searched more frequently than others, depending on your settings. You can also view data for just the United States, or data from all over the world, which can be essential for some businesses that are based on location. Other information includes search engine trends in specific locations and the languages people use for international searches.

The Google AdWords Keyword Tool is an extremely useful tool for optimizing any content marketing campaign. If you don’t optimize your content, it might not be found.

12. Soovle

This site is great for quickly generating ideas. You can use Soovle to find keyword suggestions from up to 15 different websites by simply entering a keyword phrase. You can choose which sites to include, which can be helpful depending on your niche. For example, if you are in the ecommerce business, researching Amazon and eBay makes more sense.

This tool helps you research quickly across multiple platforms. The following text explains how to save searches and view information about how keywords have performed over time. This tool provides keyword research from a different perspective than the Google AdWords tool.

13. Ubersuggest.Org

This tool, Ubersuggest, is similar to Soovle. However, the results from Ubersuggest are better because they are alphabetized. To use Ubersuggest, type a term in the search box, choose a language, choose where you would like your results from (the Web overall, or certain verticals like shopping or news), and click suggest. This tool can help you find alphabetical keyword suggestions by taking your base search term and adding a letter or number after it.

Ubersuggest allows you to add keywords to your “basket.” The basket is a collection of the keywords you have selected. You can then save your basket as a text file or copy and paste it to do more research.

14.Topix.Com

If you’re looking for ideas for content, Topix.com is a great resource. You can find information on any topic by entering a search term and using the Topix engine, which will produce results that include news articles, forums, question-and-answer sites, and blog posts.

The search results give you access to a lot of information from around the globe in just a short amount of time. If you’re looking for results that are specific to a certain location, you can use Topix to set a location and get local results. This makes Topix a great place to do research for content marketing for businesses that are local, national, or global.

15.Bottlenose

Bottlenose is a tool that can be used to find trending articles and social commentary based on specific keywords. It can help you create content that is based on current news or trends.

Large social media networks are great for content marketing research, but there is so much information available that it can become hard to digest. Organize social media information with bottlenose to make it simpler to understand.

16. Spezify

Spezify is a social search engine that is less structured and more visually interesting. This tool produces a tapestry of related tweets, images, and music, which not only looks cool but is also extremely useful.

Spezify allows you to consume social information in a different way. This is especially true for those who wish to improve their grammar. A visual learners best tool for improving grammar is pictures. Spezify searches a wide range of websites, making it useful for many different types of projects.

17. LinkedIn Discussions

LinkedIn is most commonly known as a website that connects people for business purposes. There are many interesting discussions taking place on the site. LinkedIn offers a variety of industry groups for users to join. In these groups, industry experts exchange information about industry news, events, standards, and other topics.

Industry communities can be found through group discussions. These discussions can provide insight that may not be found in other places. You can find out frequently asked questions, notice trends in the industry, and see how people feel about products or services by looking at these industry groups. Only people with a LinkedIn account can join in on the discussion, so the content is usually high-quality. This is because people are held accountable for what they post.

Conclusion

Content marketers need to be able to wear many different hats to be effective in the modern marketing landscape.

Content is essential to any digital marketing strategy because it helps you establish your brand online.

While it may not be solely about who has the best equipment, in a competitive world, tools can make a significant impact.

This guide has taught you about some of the best tools for creating professional-grade content.