If you want your ecommerce store to rank in search engines, then you need to do keyword research. This will help you find the right keywords to target in your SEO efforts.
The document provides guidance on what to focus on for optimization and reveals critical data for expanding your online business.
It also helps you understand what customers are looking for and the terms they use to find your website online- which can be used to uncover new opportunities
If you want to improve your position on Google’s search engine results pages, you can start by finding out which keywords the search engine ranks highest. This will help you get closer to the top of the page, where you’ll be more likely to get noticed by potential customers. increased visibility and traffic can lead to more conversions.
This guide will show you how to find the right keywords for your ecommerce business.
Keyword Research For Ecommerce 101
Before getting started on ecommerce keyword research, it’s important to understand the various factors that go into choosing the best keywords.
Here are a few important considerations:
Search Volume
The term “search volume” refers to the number of times a particular keyword is searched for in a month.
Since high monthly search volumes indicate that many users are searching for a given term, you want to target keywords with high monthly search volumes.
Although a high search volume could indicate strong competition to rank, it could also be a good sign. If your content is high quality and you have links from other websites pointing to it, you can target bigger, more competitive keywords. But it may take longer and be more difficult.
Although there is no definitive answer, search volume is a key factor in deciding how often to post on your website. A general rule to follow when choosing keywords is to consider anything that has over 20 monthly searches as a qualified lead.
There are many keyword research tools available online, some of which are free while others you have to pay for. The author of this text prefers the paid Ahrefs tool.
Keyword Difficulty
Keyword difficulty is a score that estimates how difficult it would be to rank on Google for your given keyword. This score is between zero and 100.
If a keyword has a high difficulty score, it will be difficult to rank higher than other existing search results for that keyword. The main factors that will determine how well your website ranks are the quality of your site and the reputation it has, as well as the content you create for each target keyword.
The Ahrefs tool is useful in determining your website’s ranking and authority by looking at the backlinks you have.
A new website should target keywords with a lower difficulty level.
The closer a search term’s difficulty gets to 100, the harder it becomes to develop a relevant search for that term.
Search Relevance
The relevance of the search results is determined by how closely they match the search query.
A high search volume keyword is a keyword with a high number of monthly searches. If a search engine returns results that are not relevant to what is on your website or what you are trying to sell, it is unlikely that you will be successful in achieving your goals or making sales.
When evaluated, 10 organic search prospects are worth more than 1,000 visitors who quickly left your page because it did not have the content they were looking for.
A Guide to eCommerce Keyword Research
1. Brainstorm your keywords
In order to begin, you need to collect a list of search terms that have a high monthly search volume but low competition. The words and phrases you use to describe your products should match the words and phrases your customers use when they are searching for these items.
A contextual inquiry is a technique which involves observing and interviewing how potential customers interact with your products. You can create questions that are relevant to the context and submit them to test participants through user sessions.
Some of the questions to ask are:
- Why did you select this option or click on this button?
- What product improvement suggestions do you have in mind?
- What did you like or dislike about this product?
The goal of this research is to examine how users perform certain tasks online, and how long it takes them to complete and exit the user sessions. You should try to understand how your customers feel and what their habits are. You can then use this information to figure out which terms they are likely to use to search for your products on search engines.
You can ask your family and friends to help you by conducting searches for your products on search engines and taking note of what they search for and the buttons or links they click. This tactic can help you predict what an average person is likely to search for.
Ubersuggest is a great tool for helping you come up with ideas for keywords to research. The tool searches on Google for best ranking keywords from A to Z, and populates search phrases according to monthly search volume and standard deviation.
2. Use Google keyword planner to research keywords
The Google Keyword Planner is a free tool that can be accessed by registering for a Google AdWords account. After you register, select “Tools” from the menu and then click on “Keyword Planner.” You can enter your keywords either one at a time or a few at a time by separating them with a comma.
To ensure you are getting relevant search results, change the location settings under the Targeting menu to the location of your target customers.
The Keyword Ideas tab will show you a list of results for the keywords you searched, as well as other related search terms. The search volume per month is given for each keyword within the selected geographic region. The competition column displays the level of competition for the keywords.
You can use the Keyword Filter to prioritize your list of keywords according to your own preferences. For example, you can filter out keywords with high levels of competition and only display those with low to medium levels of competition.
This output will help you to see which keywords would be the best to describe your eCommerce website, products, and product pages. You can save the list that the excel document creates for reference.
ALSO READ: How to Use YouTube to Grow Your Ecommerce Sales
3. Refine your keyword collection
It’s time to evaluate your list of keywords to see if they’re relevant to what your eCommerce store is selling.
See if your keywords are relevant. The keywords you choose for your eCommerce site should be easy for internet users to find when they are searching for items that match your offerings.
The search terms you have entered represent paid search traffic and not necessarily organic search. To improve your site’s ranking against competitors who are using paid traffic, test 5-7 keywords on Google or Bing.
This tactic can help you understand what people are looking for when they use search engines.
The autocomplete feature on Google displays results showing what people want to buy or know about in relation to a keyword. From Googling “coconut oil hair treatment,” it seems that many customers are interested in using it for a dry scalp, curly hair, and to see before-and-after results. Some general benefits of using coconut oil for hair are also being looked into.
The takeaway from this is that you should focus on more specific keywords rather than general ones. This will give you an advantage over your competitors.
Google will also show you frequently asked questions related to the search term you are using. At the moment, a lot of people are googling stuff about coconut oil – like how to use it, whether it does any damage, and how effective it is.
This is something you should consider addressing on your product pages, by providing information or guidance, for example, on how to use coconut oil hair treatment, what users should do to avoid causing damage to their hair, and the results they should expect to see after using the product (you can display before- and after- images).
4. Match the user intent
Use keyword phrases that are specific to what you are offering, and make sure they match what the searcher is looking for. This will help you avoid using keywords with too many applications.
Searches with the intent to find information will be directed to your eCommerce site if you use keywords. This is because the keywords will be associated with the questions the searchers are looking to have answered. The Google Search Quality Rater Guidelines categorize keywords that are related to wanting to know something.
If you want to target users who are looking for tips and answers to questions, you can use informational intent keywords. These keywords typically start with words like how, how to, where, and what.
Although optimizing for keywords may not directly result in conversions, you can still interact with potential customers to teach them about the solutions you have to offer, eventually leading to sales.
When you design your website to be optimised for informational intent, it will rank higher in search engines, indicating that you are an expert on the topic. This is a great way to get people to subscribe to your online courses or buy your eBooks.
5. Insert keywords naturally, according to relevance
You should have 5-7 best keywords by now that help customers find what they’re looking for online. The way a store arranges its products in groups and segments should be how a website arranges its keywords.
Your keywords should direct customers and search engines to your site in an uncomplicated way, which will make it easier for shoppers to buy something.
This means that if you are selling weight loss products, you should ensure that the pages on your website which describe or contain such items contain the relevant keywords. Use keywords that are relevant to your product categories to avoid confusing customers and losing them.
You should use more general keywords on your homepage, and more specific ones on pages devoted to individual products.
This webinar will show you how to improve your website by using natural keyword insertion and segmentation.
When considering keywords, another aspect to take into account is how relevant they are to your website or pages. If you want to generate traffic for your branded shopping bags, you need to use more specific keywords than just ‘shopping bags.’
When creating product descriptions, it is still effective to use broad keywords like “shopping bags” to describe a broad category of products. However, to be more specific, it is also important to insert more specific keywords that accurately describe the products.
6. Look For Target Keywords
You can either find target keywords yourself or research your competitor’s keywords. I recommend doing both.
Use Google tools like Autocomplete and People Also Ask to develop a list of keyword ideas for your online store. Related searches can also be helpful in this process. If you need some ideas for what to sell online, a good place to start is Amazon, the world’s largest ecommerce marketplace.
Choose the main keyword for your website by going through your list of keywords. There are many factors that contribute to successful ecommerce keyword research. Validate your keywords with data to ensure success.
Use tools like Ahrefs and Semrush to determine:
- Search volume.
- Search relevance.
- Keyword difficulty.
- Search intent.
After finding a few target keywords, see if there are any longer versions you can use, especially when creating product pages and blog posts for your ecommerce website.
There will be fewer people searching for these types of queries, but they are also consumers who know what they want. As a result, they have higher purchasing intent.
In the notes section of his or her will, the testator should list the names and contact information of the people the testator has chosen to serve as executor In the notes section of his or her will, the testator should list the names and contact information of the Executor.
If you are looking for long-tail keywords, Google Search has some great tools to help you find what you are looking for.
If you use Google’s autocomplete feature and related searches, you can get more data by using the free Keyword Surfer Google Chrome extension. This extension gives you information such as estimated monthly volume and cost per click.
7. Spy On The Competition
The final step in ecommerce keyword research is to examine how your competition is ranking. Knowing how much work is necessary to succeed will assist you in making a plan to achieve your goals. This text provides tips on how to improve your keyword research efforts.
That’s especially important for ecommerce. If you don’t rank first, you’ll lose out on conversions. If you are in second place for a query, you will only get half the traffic that the first placeholder will get.
A few things to look out for during your competitor research process include:
- The specific keywords they’re going after.
- The number of backlinks they have.
- Where their backlinks are coming from, which can give you ideas for guest posting and other collaboration opportunities.
- The topics the content covers, its quality, and any missed opportunities that you can fill.
One of the best ways to research your SEO and PPC competitors is by using the Semrush keyword tool. It can help you determine all the pieces of the puzzle.
Suggested Tool: Semrush Keyword Tool
The Semrush keyword tool can help you keep track of how well your ecommerce website is doing and guide your research. SEOs also appreciate its usefulness for spying on the competition.
A good place to start using the Domain Overview feature.
All you have to do is input a URL, and it will display metrics like:
- Organic search volume.
- Organic traffic over time.
- Paid search volume.
- Number of backlinks.
- Referring to domains and IP addresses.
- Traffic by geographic channels.
You can see these stats for searches done on both desktop computers and mobile devices, as well as for Google indexes in different countries. You can also search for specific areas that you sell to.
The Semrush Keyword Magic Tool provides access to over 2 million keyword ideas, which can be used to spy on the competition.
It really is an all-in-one solution for competitor analysis. Although Ahrefs provides a lot of the same features as other monthly SEO tools, it may be worth considering if you want to stick with only one subscription.
The best option for you might be determined by experimenting with both options.
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