Get maximum results every time you publish your content!
Content marketing is an effective way to generate a high return on investment for your marketing efforts. If done correctly, content can bring more traffic to your site from social media and organic search.
However, some marketers are overwhelmed by the process of creating enough content to actually make an impact. According to CMI, nearly 80% of B2B companies use content to generate traffic and leads, but some marketers find it difficult to produce enough content to make a difference.
After all your time and effort, you have produced a lot of content that is useful and relevant. But you have very low traffic and reach. Why is this? It could be because your content promotion was not effective enough.
If you don’t promote your content, you could be missing out on potential profits. Without content promotion, your reach is limited to a certain audience.
The number of people you’re reaching has plateaued, so you’re missing out on the opportunity to bring in more website traffic.
If you have low reach, it will be harder to generate traffic because so many companies are struggling with the same problem.
13 New Quick and Easy Content Marketing Hacks for Your Business
This post will guide you through some of the most effective content promotion hacks to boost your website traffic. Check them out:
1. Leverage the authority of influencers.
If you want to start a conversation with an expert, try reaching out to someone you have already made a connection with or have collaborated with in the past. Nurturing an already existing relationship is usually more effective than trying to establish a new one.
If you don’t have any industry experts on your friends list, try contacting at least 10 people. You may not get a response from all of them, but it’s worth a shot. Go to their twitter page and LinkedIn profile, and send them an email with a direct message. In the email, explain why they should spend time answering your questions.
If you want to get the word out about your new article, one of the best ways to do it is to create a short survey. You can easily create a survey using a service like Buzzsumo, which will allow you to ask all the important questions without having to write a lengthy message. Once you have created your survey, the best way to spread the word is by posting it on Twitter.
2. Create your video that supports content.
Videos tend to get more engagement than any other type of content. The quality of the video, including the quality of the audio, is more important than many people realize. To get great audio, use a lapel microphone and Voice Record Pro. For great video, invest in a tripod so there is no shaky footage. You can also add animated content to make your video stand out even more. If you put some effort into making your video high quality, it will be remembered by more people.
3. Using GIFs.
If you are working with a limited budget, and cannot afford to invest a lot of time and resources into producing a video, then you should consider using a GIF instead. GIFs can be a great way to breathing new life into your content, especially when used on social media or in email marketing. However, it is important to use GIFs responsibly and only after you have studied your audience’s behavior to ensure that they will be effective.
4. Use lead magnets.
If you’re not already using this awesome technique to get prospects, you’re seriously missing out. This technique will help you increase the number of targeted leads you can collect when you publish content. If you’re looking to attract new clients, you need to be creative and find the right information that’s relevant to your subject in exchange for the prospect’s contact information. Here are some of the best lead magnets:
Choose a webinar topic that ties in with your content, then get the discussion started. Invite an expert from your industry to join in, and interact with the guest speaker by asking them to take part in the discussion. – You can also add extra credibility to your brand by providing white papers, e-books, case studies or success stories as resources. – Take advantage of templates to make your life easier – they can be used for letters, emails, pitch letters or landing pages.
5. Using paid ads on Twitter or Facebook.
Paid ads are a great way to promote your product or service on social media. You can use BuzzSumo or Follower wonk to build a custom audience from the start. With a promoted post, you can make your ad visible to all those clients who are interested in your product or have expressed interest in your product. You can also target your fans and followers on Face book who are interested in your product or service with ad promotion on Face book.
6. Try and break this news or share this whole content with online communities.
If you share your content on social media sites, you can increase traffic to your website. Building links on these sites can also make your website more visible, which will lead to more traffic. Approximately half of all traffic comes from articles that have been shared on social media or from online hub marketers.
7. Get included in roundups.
To increase traffic, you will need to create a lot of backlinks.
If you want to get your content seen by more people, you can try submitting it as a guest post or looking for opportunities to have it included in a roundup post.
What are some roundups you could get included in? Google “niche monthly,” “niche top 10,” “niche weekly,” “niche roundup,” “niche link love,” or “niche best of.”
You can contact the roundup editor and request that your content be considered for the next edition.
There are three main reasons why roundups are important for content promotion:
- Roundups Attract Huge Traffic – Your post can get direct traffic comprised of people who read the roundup post.
- Roundups Can Boost Your Authority – By having an association with influential people, your post gets an authority. Your post will have much higher value when it is included with well-known contributions.
- Roundups Help Build Relationships with Influencers – An expert roundup is one of the best ways to get noticed by influencers. Contacting influencers for roundup is a great start to establishing a relationship with them.
8. Send your posts in an email newsletter.
Email is the most popular channel for content distribution among B2B marketers, according to a CMI study. In the study, 93% of respondents chose email as the format they use for distributing content.
Adding social media share buttons to your email newsletters will allow subscribers to share your content easily.
9. Outreach to people you mentioned in the post.
You should go through your posts and make a list of all the names you mention, whether they are influential experts or brands. Then reach out to them and ask them to share your content with their social media followers.
It is best to start off with a positive note about the tool or software when you reach out to the developers. This way, you are more likely to get them to share your post.
The email should be brief and to the point.
10. Get your post re-published on other platforms.
Reach a new audience by publishing your content on other platforms in addition to your blog. This will help improve your traffic.
Once you create an account on Medium, either through Facebook or Google, you can select which topics you want to follow. Topics help you reach an audience that will be interested in your content.
11. Setting up a remarketing campaign
30% of the audience would like to or care enough to share their contact info with you, but the rest will just skim, delete or close the tab. You should still have a second chance where you remarket the whole thing. Landing page and banners that are relevant to the content of yours is essential. Ask them to join a webinar or invite them into the content page. Keep a script ready in order to exclude clients who already exist on your list from the remarketing campaign.
12. Add social buttons to increase shareability.
The best way to promote your content is through your readers. Improve the chances of them sharing your content by making sure it is easy to share with social share buttons.
The buttons should be placed in strategic areas so that they will increase traffic.
Here are a few tips to give you ideas:
- Add a Click to Tweet Tool – Take an interesting piece of information or fact and turn it into a small snippet that people can easily share on Twitter. This snippet can be some interesting statistic or some summarized tip that would immediately draw an audience.
- Add a Pin It Button – For quick and easy sharing of interesting infographics or images on Pinterest, add a Pin It Button. This is ideal for promoting content that contains plenty of visuals.
- Use Image Sharer – Just like a Pin It Button, SumoMe helps you create a social share button which is superimposed on your content’s image. For this add-on, you can select social networks like Facebook, Pinterest, Twitter, and Buffer. And you can also control the position of buttons on images when a reader is going through your content.
13. Share the content multiple times on social media.
It’s important to share your content on multiple social media platforms to improve its chances of being seen. Posting on sites like Facebook, LinkedIn, Twitter, or Google+ can help get your content in front of more people.
When you share your content, you are giving potential readers the opportunity to see it and share it with their followers.
Don’t post the same content on all platforms. Optimize and tailor your content for each platform.
You could promote your blog on Facebook by sharing a link to the post along with a relevant image, or by directly sharing the link with a preview image. On Instagram, you could post a relevant image and update the link in your bio.
It’s a good idea to have a posting schedule for your content, using social media management tools to help you. Having a schedule means you can publish new content regularly, at times when your audience is most likely to be active.
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