There are a few different things that you can do in order to market a product to your existing customers. Some great things that you can do in order to influence your existing customers to try the new product include building a subscription model as well as creating a loyalty program. You also want to create repeat buyers as well and you can do this by having a great customer service team as well as using different marketing channels to promote your products.

Key Takeaways:

• Repeat customers can be created with merchandise, marketing or customer experience.
• An email win-back campaign can convert first-time customers into repeat customers.
• Free shipping, cross-selling and upselling can be used to boost average order value.

“Pick your channels and marketing tactics based on informed guesses about your customers and adjust as the results come in.”

Read more: https://www.shopify.com.au/blog/how-to-market-a-product