Real world marketing was at the helm for a long time. Marketers engaged in tradeshows, networking, word of mouth and television advertising, as well as mailing campaigns. While all of these have proven track records and continue to work, digital marketing has proven to be quicker, far speedier when it comes to acquiring visibility, leads and results that become revenue. Digital marketing works at every level, in part because the scope and options are broad enough to encompass beginning budgets and more advanced ones as well. Some options that exist are SEO, PPC ads, social media campaigns and the acquisition of influencers and the use of targeted content. Ultimately, the job of the online marketer is to create a funnel that steers browsers from exposure to sale. To do this traffic must be generated, often using targeted ads and SEO techniques. After exposure, potential customers need to be initiated into brand awareness that can translate into interest. Targeted content piques a possible customer to the point of interaction. She might fill out a content form or download a white page. The funnel follows this path and ensures that the lead is made contact with to learn of their level of interest and acquire usable data. Even without a sale, data is usable and an end of itself. Even after a sale has been garnered, the funnel continues to keep nurturing the acquired customer with content and offers and interest in their ongoing projects.

Key Takeaways:

• A digital presence equals brand awareness and a great start. But to get to the point of lead conversion requires the use of a funnel.
• The funnel moves the potential customer from exposure to buyer by first leading the right customers to their door with targeted ads, for example.
• To whet the impulse to buy, buyers are moved through a desire stage, which provides them with reasons to acquire a product.

“Unfortunately, though users do flock to the web to find information, products, and services, it often takes more than just a “publish and pray” approach to grab their attention and convince them to buy.”

Read more: https://diggitymarketing.com/digital-marketing-funnel/