Traditional customer-seeking venues prior to the advent of the digital world included networking and tradeshows. These were upended with the advent of digital technology, with good reason. The digital world of business offers users an immediacy that is lacking in real-world engagements. Digital marketing provides 24-hour access to existing customers and leads. It provides a pool of data unparalleled by other means. With tools available through digital technology, businesses can evaluate their efforts, learn from mistakes and create campaigns that target their precise and perfect customer. Moreover, using digital marketing is highly affordable. One can spend very little, or quite a bit, depending on how committed each business wishes to be. The important take-away is the long-term presence. By staying the course with digital marketing, companies are seen and develop a transparency and accountability with those who will become their product users. This over-time nurturing is what pays off for companies.

Key Takeaways:

• Prior to digital marketing, traditional venues, like networking and tradeshows held sway as premier sources for finding customers.
• Technology, specifically digital marketing, upended the regular customer-finding mores. Businesses were leery of this new system, unsure of its efficacy or how to best use it.
• Today, an online presence is an absolute must to raise the presence of a company in its locality and across the country and even the entire world.

“As a virtual business card, digital marketing is a powerful tool to connect with existing customers and to generate new leads, reaching more people at the same time.”

Read more: https://www.capturedm.com/2018/05/15/digital-drives-profit/