A Search Engine Journal webinar provided some insights on how to leverage user intent for more high-converting leads. Understand that there are four basic types of search intent: informational, commercial, navigational and transactional. The best way to improve the user experience is to answer questions based on visitors’ intent. It’s also important to leverage data when making decisions. Google Search Console and Google Analytics are important tools in this regard. Finally, optimize your webpages for the sake of the user, not just the search engine. This includes actions like tracking core web vitals and making your page layouts organized and succinct.

Key Takeaways:

• Google will notice if visitors leave your site quickly, so creative a positive user experience to keep them there.
• Use Google Search Console to uncover insights on searcher intent, and Google Analytics to see if your page is responding to that intent.
• Optimize your webpage and analyze core web vitals to gauge site performance.

“To drive conversions, you need to know what your leads are searching for and deliver engaging content that resonates.”

Read more: https://www.searchenginejournal.com/drive-higher-lead-quality-seo-user-intent/405556/