Technology has provided some very powerful tools to marketers making it easier now to research the market and gain insights on trends and customer information. Computing power is also advancing and it enables analysts to process large amount of useful data in relatively short time. However, this also means that there’s a lot to learn about the proper use of metrics and for beginners, this large number of options can be overwhelming. This, in turn, can lead analysts towards utilizing the data that is not necessarily useful for them.

Key Takeaways:

• Web analytics are all the metrics used to understand who is using your website, how much, and for how long.
• There is a great deal of information that will come with web analytics so it is important to remain focused on key metrics like pageviews, sessions, new visitors, traffics sources, and bounce rate.
• It is important that as an operator of a website one tailors the web analytics to the type of site you have and then use the data to make decisions about the site.

“Pageviews can give you an idea of how popular a page on your site is, but it’s important to look at this number in context with other metrics — something a traffic analysis tool can help with.”

Read more: https://blog.hubspot.com/marketing/guide-to-web-analytics-traffic-terms