For content marketing to work, you need a constant flow of high-quality content, which means you need an endless supply of ideas.
The best practice is to keep an ongoing list of ideas. Then when it’s time to sit down and produce content, you can refer to this list.
Take some time to fill out your list and keep it handy for jotting down ideas when inspiration hits. You’ll probably find it growing well beyond your needs.
Here are some places to look for ideas for your list:
- Answer questions. Find questions your audience is asking on Quora or other question and answer sites, online forums, or social media.
- Common problems your customers face. Think of questions people often ask you.
- The content your audience consumes. See what other blogs, social media profiles, or content creators they follow.
- Conduct keyword searches. Find high-volume keywords that people are searching for related to your business.
- Search for trending hashtags on social media sites.
- Your best performing content. Look at content that received a great deal of likes, comments, and shares, and see if there’s a way to duplicate that success.
- Find people to interview.
- Come right out and ask your audience what they’d like to see you cover.
Always be on the lookout for ideas you can use.
Related posts:
