By creating targeted content in your blog posts, you can guide your readers through the sales funnel and convert them into customers.

9 Effective Tips on How to Convert Blog Subscribers into Customers

Below are some tips to help increase your blog’s conversion rate.

1. Integrate your blog into your sales funnel.

Many brands find that blogs help them generate new leads, so it makes sense for companies to include blogs as part of their sales process.

The sales funnel is a tool used to map out the journey a customer takes from becoming aware of your product or service to becoming a paying customer. It is traditionally represented as a funnel, with the widest part at the top representing the total number of potential customers, and the narrowest part at the bottom representing those who have made a purchase.

This text is discussing a marketing concept known as the “sales funnel.” The top of the funnel represents the largest number of people who are aware of your brand. Fewer people are interested in your brand and consider purchase at the middle of the funnel. Even fewer people make a purchase at the final step, which is the bottom of the funnel.

According to statistics from HubSpot, most businesses view their blog as being important or critical for generating leads. This is likely because marketers create content that is designed to funnel leads through the system quickly.

Websites with 401-1,000 pages generate 6 times more leads than those with fewer than 100 pages. Adding blog pages to your website is a great way to increase your lead count.

What is the role of content marketing in the process? Content marketing is most effective in the awareness stage of the sales funnel. It helps generate interest in your brand by addressing the problems and needs of your target audience. This way, you can introduce them to your solutions and convert them into customers.

If your content indicates that the reader has a problem that your brand can solve and makes them trust your products more, it will make them more likely to continue moving through the sales process.

2. Create specific landing pages.

Do not direct new readers of your blog to the home page. It is better to create separate landing pages and make sure to use optimization techniques for these pages.

These landing pages can be added to your navigational menu bar, the way David does it on his blog:

Jon Morrow was one of the few bloggers who started from scratch and, within six months, built a loyal audience of site visitors. He is now a highly successful author and entrepreneur.

It is possible, if you know how to get started.

The average blog homepage has too many elements, which is unnecessary for someone new to the blogging world.

If you want to improve your conversion rate, you need to get rid of any distractions on your website. This will help new visitors focus on your brand and message.

This is a landing page created by John Lee Dumas that has no distractions. There is no navigational menu bar, which can be found on a typical blog homepage.

At a glance, you’ll notice that the landing page above requires you to do one or two things:

• Watch The Freedom Journal Video
• Buy The Freedom Journal

The landing page can be seen as a new blog written by John Lee Dumas, the founder of Entrepreneurs On Fire.

He was smart to use a dedicated landing page for his book instead of asking people to visit his blog. This was an awesome idea for his landing page optimization.

By creating several Landing Pages, Jon Morrow increased his conversion rates for his blog: BoostBlogTraffic.com (now, Smartblogger.com).

On every authority site he contributed to, he linked back to his landing page. Even now, he continues to build and focus on dedicated landing page optimization to sell his products.

3. Attract visitors who are likely to convert.

Not all of your blog’s readers can be converted. To attract costumers most likely to convert, you should:

1. Visualize your ideal customer
2. Use analytical tools
3. Show your products’ value

4. Visualize your ideal customer.

Others have a larger target market. It is important to first understand the purpose of your product and to define the product’s target market. Some products are made for a small niche group while others are made for a larger target market. To identify your ideal customer, you should create a buyer persona that answers the following questions:

• Where are my customers located?
• What are my customers’ professions, hobbies, and interests?
• What are my customers’ pain points? What problems do they face every day?

Answering these questions will give you an understanding of your prospective customers, what they want, and how you can influence their behavior.

Your content should be focused on your customer instead of the average blog visitor because their behavior can be very different.

5. Use analytical tools.

If you want customers to be interested in your blog, think about what topics would be of interest to them.

Buyer personas provide a starting point for brainstorming a topic. Now you can target your content based on the information you’ve already gathered about your prospective customers using the following tools:

• Google Analytics is used to identify the most popular posts – the ones that have the highest number of views and the highest engagement rate.
• BuzzSumo analyzes your content or the content of your competitors to find the most popular posts in your niche.
• Google’s “People Also Ask” Box helps find related topics and questions.
• Google’s Keyword Planner and SEOchat’s Related Keywords can find out what other queries are related to your keyword core. Most of your readers find your blog through Google and search queries. By using the same keywords that your readers use, you increase your visibility for the right audience.

If you want to improve your blog’s conversion rate, you need to pay attention to your blog’s style, grammar, and brand voice.

Many companies hire writers from platforms like EssayTigers to write posts in different styles and find the one that works the best for them.

6. Show the value of your product.

You need to understand the issues that your readers are experiencing in their lives, and what they want to change. If you can present your product as a solution to their problems, it will make it more appealing.

Think about the customer awareness scale when introducing your product. Customers who are “product aware” are familiar with the issues they want to resolve and will be open to your product demonstration.

If you want to increase awareness of your brand, you can write about topics related to your main keywords. For example, if you sell educational toys, you can write about topics like parenting or physical and emotional child development.

If you want more people to purchase your product, demonstrate how it has positively impacted the lives of those who have already tried it. This will add to the product’s perceived reliability and make readers more likely to move further down the sales funnel.

7. Offer something of value for free.

Bob Burg, a millionaire, says that the best way to make a lot of money is to give. Gary Vaynerchuk also popularized this concept with his book Jab, Jab, Jab, Right Hook.

It may seem counterintuitive to give something of value away for free, but I assure you it is worth it.

People who shop on Amazon prefer to receive a free $10 gift card over a $5 gift card or a $20 gift card for $12. The word “free” is what motivates them to choose the $10 gift card.

You did, but you’re not making any money. I thought you said you started your blog to make money?

I haven’t forgotten!

It’s no secret that people love free stuff. After all, who wouldn’t want to get their hands on something without having to pay for it? Free items are often seen as being of better quality, which is why many businesses use them as a way to attract new customers and increase their average conversion rate. If you’re looking to get your new blog noticed by as many people as possible, then one of the best things you can do is give away something for free that your competitors are charging for. This will help you stand out from the crowd, and you’re likely to see an uptick in social media shares, inbound links, and comments.

If you give something away for free, your target audience will trust you more.

Many people ask me how I managed to gain so much authority online and have such high site visit numbers.  I usually tell them:

I provide valuable content at no cost.

I spent $30,000 to create my advanced marketing guides. Many people assumed that I would sell them, but I shared all of them for free.

Since implementing these guides, I’ve seen a significant increase in traffic to my blog from organic and referral sources. This has resulted in hundreds of thousands of dollars in revenue from large companies. Additionally, my conversion optimization is much higher than it was before.

8. Use social proof at important sections of your site.

If a new blog has social proof, people will be more likely to trust it.

Social proof is what happens when people see that others are doing something and decide to do it too. It’s a way of showing that you’re trustworthy and that people have faith in you. That’s why social media is so good for increasing conversions.

As human beings, we all want to belong.

See that others have commented influences whether or not someone will comment on a blog.

Many people share content on social media without reading it first because they see that a lot of other people are doing the same thing.

Testimonials and logos from past clients can be used as social proof on your website.

If you want customers to visit your site, you need to include social proof on your blog. Social proof is when customers see that other people have had a positive experience with your business. This could be in the form of customer reviews, ratings, or testimonials.

According to a study, nearly two-thirds of American consumers say they are more likely to buy from a website that has product ratings and reviews.

Since your blog is new, you don’t have customers yet. You probably don’t have a lot of comments on your blog either.

So, are you supposed to make stuff up?

No, don’t do that.

Here are simple ways to get more social proof to help your conversion optimization:

b). If you want to add social proof to your blog, ask an expert to comment on it. For example, if Seth Godin says something about your blog, you can display it where your readers will see it.

Although it may be unlikely that you will secure Seth within your first year, any other influencer will suffice.

Brian Dean’s popular blog uses a lot of social proof, like expert comments.

b). Contribute articles at authority blogs: If you want to showcase Moz’s logo as your social proof, all you’ve got to do is:

• Study the popular posts
• Find a unique angle
• Pitch a new topic (use data or case study)
• Write your guest post and submit it to the editor
• Wait for publication.

After your guest article is published, you can use Moz’s logo as proof of how credible and useful your content is.

Kristi Hines demonstrates her authority as a writer by using logos from popular blogs as social proof. This reassures potential clients that she is qualified and they are more likely to hire her as a result.