Get maximum results every time you publish your content!
Content marketing generates a lot of return on investment. If your content is high-quality, it can help increase traffic from social media and organic search.
Here’s how to get the most out of promoting your content.
Nearly 80% of companies that market to businesses (B2B) want to increase traffic and leads with content marketing, according to the Content Marketing Institute (CMI).
You have likely already produced tons of useful and relevant content after putting in so much time and effort. But you still have very low traffic and reach. Why? The reason your website isn’t getting traffic could be because your content promotion wasn’t effective enough.
If you aren’t promoting your content, you could be missing out on potential profits for your business. If you don’t promote your content, you’ll only reach a small audience.
You’re not attracting new visitors to your site, so you’re losing out on potential website traffic.
Reaching a low audience is a big problem because it is already difficult to get traffic. The biggest challenge for marketers, according to the 2017 State of Inbound report, is generating leads and traffic. Lead and traffic generation is a challenge for more than 60% of companies.
1. Mention Your Industry’s Influencers
Start a Conversation
If you’re looking for expert opinions to quote in your next piece of content, try reaching out to one or several experts in your field with a question.
Reach out to someone you have worked with in the past or have a good relationship with.
Building and nurturing a good relationship with a new contact takes significantly longer than working with someone who already knows you and your work.
If you do not have any friends or acquaintances that are experts in your field, reach out to at least 10 people. Approximately 10% or fewer people you contact will respond. And they may not reply to you immediately.
To contact these experts quickly, go to Twitter and LinkedIn and send them a direct message. Make sure to include a detailed email explaining why they should spend time answering your questions.
Create a Short Survey & Poll Various Experts
One way to promote your new article is to create a short survey and distribute it to your list of experts. If you want to ask a lot of questions without making your message look too long, you can easily create a list of experts using BuzzSumo.
You can easily and quickly share your survey by posting it on Twitter.
You can create your survey on any platform that you are comfortable with. I’ve started using TypeForm more often lately. TypeForm is an online service that allows you to create forms that are interactive. This platform provides an easy way to create your survey.
Make sure to ask your experts for their contact information before you start drafting your survey questions. This way, you can let them know when your piece of content is ready.
Make sure to share the results of your survey on Twitter with all the experts who participated, tagging each of them and thanking them for taking the time to answer your questions and share their expertise.
2. Create a Video Supporting Your Content
Videos are twice as likely to get engagement than any other form of content. A majority of consumers would rather watch a video about a product than read about it, according to Animoto, one of the leading online video creation platforms.
Videos with autoplay are more likely to go viral.
So here are a few tips that will help you make your video stand out and reach more people:
- If you decide to record your video on an iPhone or iPad, then you need to pay careful attention to the quality of your audio. Use a lapel microphone and also a second iPhone or iPad device for an additional audio recording. Besides that, you can use a special program like Voice Record Pro , which will help you record high-quality audio.
- How many times have you seen videos recorded with either shaky hands or while the capturer is in motion? Watching videos like that can get annoying, especially when you’re trying to focus on what the person in this video is talking about. To avoid unstable video footage, invest in a tripod. It doesn’t cost much and it will help you dramatically enhance the quality of your video.
- Add animated content to your videos to help make them distinctive. People love watching videos. But if you really put some effort and design work into creating one, they will not only love it, they’ll share it and make sure all of their friends and colleagues watch it, too. Your video message will be remembered.
- To some people, animation sounds like studio design work. Luckily, there are freelancers who will be glad to help you! But remember, if you want to get exactly the type of animated video you ordered, you have to meticulously describe how you want things to appear in your video. Trust me, being obnoxiously particular at the beginning of your collaboration with a freelancer will save you a lot of time and money!
- Keep in mind how long each video will be for different social media sites:
- Create shorter version designed for Facebook and Twitter. Would you really watch a lengthy video while you’re on Facebook or Twitter? Nobody has time for that when these two platforms are concerned.
- Create a longer version designed for YouTube. YouTube is the place where you can pour your heart out while delivering your video message. So knock yourself out, but make sure you keep it relevant.
3. Use Lead Magnets
If you are not using these cool techniques to get prospects’ contact information, you are missing out. A lead magnet is a piece of content that is used to generate leads. The goal of a lead magnet is to maximize the number of targeted leads you can collect on the page your content is published.
You need to offer something valuable to new clients in order to get their contact information. This value could be in the form of relevant information to the subject of your article. Some of the best lead magnets are:
- Offering to register for a webinar. Pick a topic that either supports the subject of your piece of content, or logically continues the discussion. Invite an industry expert, or several of them, and let attendants interact with the guest of the webinar by letting them ask questions or participate in the discussion.
- Providing additional information. The best forms for presenting additional information you’d like to share with your users are e-books, whitepapers, case studies, and success stories. All these great materials can help strengthen your brand’s credibility.
- Sharing useful, ready-to-use templates. We’re all super busy. So whenever there’s a way to complete a task quicker, it’s silly not to take advantage of it. People will thank you for sharing templates with them. It can be anything: a template for a pitch letter, an email, or a landing page.
4. Leverage the Authority of Influencers
As opposed to traditional advertising, influencer marketing allows you to tap into a larger audience by working with people who have already established a connection with your target market. The goal is to look for an influencer who can speak to your target demographic and who has a following within your niche.
Try searching for an influencer in your industry on social media tools like BuzzSumo or Grin. BuzzSumo is a great way to find influencers in different niches and also to find influencers who have already shared content similar to yours.
Additionally, you can also invite influencers for content collaboration. An influencer’s content is usually more authentic than other types of content. If you want to improve the quality and impact of your content, you should use influencers.
In a Linqia study, 80% of marketers said they use influencers’ content on other social media platforms. More than half of marketers believe that user-generated content is more effective than content created by their brands.
5. Repurpose Your Post into an Infographic or Video
Visual content is a successful way to increase your brand’s reach and traffic.
There are two formats you can choose from to repurpose your posts, video or infographic. (Business2Community) After blogging, nearly 37% of marketers agree that visual marketing is the most important form of content for promoting their business.
Infographics are a perfect combination of data and design. Infographics are three times more likely to be shared and liked on social media than other types of content. Infographics are famous among B2B companies. Sixty-five percent of business-to-business companies use infographics as part of their content marketing strategy, according to the Content Marketing Institute.
If you want to increase the number of views and traffic, share complicated information and data in the form of infographics. It is easier to get your audience’s attention and help them understand the information better if you break it down into smaller pieces.
Only include the most important points from your post when creating an infographic. If you want to make an infographic, you can use Piktochart or Infogram.
CMI found that 72% of B2B marketers use videos in their content marketing strategy. You can make your text posts more engaging by turning them into videos. Make sure to end videos with a call-to-action.
The goal is for people to click on the CTA and be directed to your site.
6. Send Your Posts in an Email Newsletter
Despite the rise of social media and other marketing channels, email is still the most popular method of content distribution among B2B marketers. The CMI study found that 93% of respondents prefer to use the format for distributing content.
Email newsletters are a great way to let your subscribers know about your latest content. Adding social media share buttons will allow subscribers to share your content more easily.
7. Add Social Buttons to Increase Shareability
Your readers are the most effective way to promote your content. Make it easier for people to share your content by adding social sharing buttons.
You should place social buttons in strategic places to boost your traffic.
Here are a few tips to give you ideas:
- Add a Click to Tweet Tool – Take an interesting piece of information or fact and turn it into a small snippet that people can easily share on Twitter. This snippet can be some interesting statistic or some summarized tip that would immediately draw an audience.
- Add a Pin It Button – For quick and easy sharing of interesting infographics or images on Pinterest, add a Pin It Button. This is ideal for promoting content that contains plenty of visuals.
- Use Image Sharer – Just like a Pin It Button, SumoMe helps you create a social share button which is superimposed on your content’s image. For this add-on, you can select social networks like Facebook, Pinterest, Twitter, and Buffer. And you can also control the position of buttons on images when a reader is going through your content.
8. Share the Content Multiple Times on Social Media
To improve your content’s visibility, share it on multiple social media platforms. You can share your content on social media platforms like Facebook, LinkedIn, Twitter, and Google+.
When you share your content, it has the potential to be seen by thousands of people, who may then share it with their own followers.
Do not post the same content on all social media platforms. Vary the type of content you share on each one. It is important to make sure your content is suitable for the platform you are posting it on.
For example, you could post a link to your blog on Facebook along with a relevant image from the blog post, or you could directly share the link with a preview image. The relevant image can be posted on Instagram, and the link can be updated in the bio.
Aside from using social media management tools to help you post content on a regular schedule, you should also If you want to maintain a regular posting schedule, you should consider when your audience is most active and plan your postings around those times.
There are some great tools available for scheduling, like Buffer and MeetEdgar.
If you are new to scheduling platforms, then HootSuite is the best option. This tool makes it easy for beginners to upload text, hyperlinks, and images.
Summary
You might feel like you’ve created a masterpiece and that everyone in your industry will be talking about your article tomorrow because it’s so great.
But it’s rarely that easy.
You should focus on delivering your content to your target audience, not on the number of posts you publish on your blog.
Content promotion can be a bit daunting, but it’s definitely worth it in the end.
If you follow these easy tips, promoting your content will be an enjoyable, eventful, and productive experience.
Related posts:
