Reaching out to people as a business is something that will snowball if you are successful. To get people to join you, there are a few things you can do to get people on board. Start with an email list and get them to join that. Starting a blog will help with your engagement with your customers. Hosting contests is another great way to increase your viewer activity and will also help build a reputation with them.

Key Takeaways:

• Email has been around for many years and is not as flashy as other social media but an email list can still be the core of consumer engagement and building new consumers.
• Building engagement is key to reaching new customers. Simple things like a regular blog, engaging activities or contests, and promoting reviews help to build this engagement.
• A business can go beyond reviews and adopt more valuable feedback like referrals, surveys, and polls integrated through one’s web presence.

“Publishing helpful posts gives you an easy way to show off your expertise and reach new customers when they search for answers online.”

Read more: https://blogs.constantcontact.com/marketing-to-reach-new-customers/