Google your name and see what comes up. You may find you need to develop an online presence. Fortunately, there are several methods to accomplish this. One is to host a podcast as a way to establish authority and position yourself as an expert. This can also be achieved by being interviewed on someone else’s podcast or elsewhere. Also consider signing up on HARO, an online site that connects reporters with experts. Creating an instructional course is another option. There are some content strategies, such as story stickers and GIFs, that work well on social media. A final ideas is to publish eBooks, downloadable PDFs, or white paper reports in your area of expertise.

Key Takeaways:

• You can build authority by hosting your own podcast or being interviewed on someone else’s.
• Creating an instruction course shows others that you are an expert.
• Consider publishing eBooks, downloadable PDFs, and white paper reports in areas of your expertise.

“How do you feel about the authority you have established up to this point in your career?”

Read more: https://www.entrepreneur.com/article/370052