Business cannot be successful without a marketing approach that is based on a sound and detailed strategy. It will define how you approach the market and which audience groups to target. The problem with strategy in the long term is that it still needs to be adaptable to near term challenges. Through these changes, you can actually differentiate your business and fuel the growth. Assessing who your audience is should be done on a regular basis. Additionally, focus on initiatives that will maximize the return on your marketing investment.
Key Takeaways:
- Ideally, businesses should be proactive, rather than merely responsive, in their marketing strategy. So, it’s wise to constantly refine and tweak their company’s buyer/target persona.
- To proactively do better than the year before, analyze what went wrong with former marketing strategies.
- Create a marketing plan with dates and specific goals to achieve return-on-investment aims that are in line with analytical data and reasonable projections.
“Unfortunately, many small- and medium-sized businesses approach marketing projects from a tactical standpoint, taking a responsive approach rather than a proactive one, and tackling projects as they come.”
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