If you’re a blogger, you know how demanding it can be to regularly come up with new content.
Facebook pages for brands and community pages face the same challenge periodically.
Aside from the challenge of coming up with new ideas, there is the additional challenge of getting the community to engage with every post you publish. If you’re worried about running out of content to post on Facebook, don’t worry. I’ve listed some tips below that will help you come up with ideas for content that is worth sharing.
The You Can Never-Go Wrong Tips
1. Keep a notepad with you wherever you go.
Our brain comes up with ideas all the time, but we usually forget them. Do you jot down ideas that come to you while you are in the shower? On public transportation? Or even while you’re tossing and turning in bed at night? If you’re having trouble coming up with ideas, it may not be the ideas you’re lacking, but rather a way to document them. This will allow you to quickly write down an idea or a to-do before it slips your mind Keep a notepad with you at all times, so you can write down an idea or to-do before it slips your mind.
2. Utilize your Facebook content calendar.
Once you have all of your ideas listed on your notepad, it’s time to organize them in your content calendar. Every marketer needs a content or editorial calendar to help plan ahead, identify objectives, and stay on track. If you’re having trouble coming up with new ideas, take a look at the content you’ve published in the last few months. This should help you to develop fresh ideas.
3. Turn everyday stories into content ideas
Write down story ideas from what you see…
…the movies you watch …the conversations you have …the conferences you go to …the successes you achieve …the mistakes you make
Stories that happen in everyday life can give you ideas for content to post on community pages. Storytelling ideas, especially when crafted properly, often go viral. There are lots of stories you come across every day. You’ll never run out of things to share!
4. Generate a Keyword list
brainstorming for content ideas You should ask your SEO team for a list of keywords related to the topics you want to cover, and spread out your coverage of those topics over a period of time. Since search preferences may change over time, you should plan on updating your preferences every 2 to 3 months. You can not only come up with content ideas, but also find what has been most searched for to see what will work on Facebook.
Copyblogger.com’s blog post on how to create smarter content using keyword research is the next step to building a keyword list that has gained the most searches in the past.
5. Make use of other content type
We are aware that images are more influential than text on social media. Although it is not always possible to find or create a good image that can be used on Facebook, it is still something that can be done on occasion. If you’re looking to maintain a high level of engagement on your social media channels, you can switch to other types of content when you run out of images to post. This could include anything from blog posts to infographics. Other visuals such as videos, screencasts, and cartoons also do well on Facebook.
You can always take ideas from popular articles like ‘how-to’s’ or lists, and turn them into something new, like an infographic or image post.
Recycle, Reuse, Repurpose!
6. Read Industry news, niche sites and communities
As the popular saying goes, reading is a workout for your brain. If you were more resourceful, you would be more productive. When you need content ideas, look at the most-read articles in your industry on different websites. Find websites and online communities that are relevant to your niche, and subscribe to them. Look over their posts and find the ones you can use, such as for spinning, citing, or disproving them.
7. Make every competitor’s page a source of ideas
When I audit a Facebook page, I usually visit competitor pages and take note of their strengths and weaknesses. I use benchmarking to compare their strategies to others in the industry, figure out what is already working, and generate new ideas.
Make use of the list feature of Facebook. Make a list of your competitor’s pages so you can visit it from time to time when you’re looking for ideas for content.
8. Expand on earlier posts
The primary objective of having a Facebook page is to regularly bring people back and get them to participate in conversations. Certain types of posts are more likely than others to be successful in achieving those goals.
Top 5/10/15 etc…
List posts are interesting to your audience and also encourage them to click through to read more on your page.
Countdown!
If you are hosting an event, a countdown post would invite your fans to visit your page to read further details. If you want people to visit your page more often, make sure you use proper call-to-actions, like “Like/Visit our page to read more.”
9. Visit your Facebook insights
When was the last time you looked at your Facebook analytics? If you want to generate content ideas that are sure to be popular, look at your Facebook insights on a regular basis. Doing so lets you review older content. This allows you to see what was effective and what was not as effective. If you repurpose old posts, you may be able to increase your exposure.
10. Create take-aways and roundups of existing content.
Find some Youtube videos that are related to your community, brand them, and create summaries and commentaries about them.
11. Develop engagement loops
When writing social media posts, keep in mind how people might react to them and take action accordingly. Make sure to respond to each comment on your posts in order to engage your audience in a continuous discussion. By doing so, you create engagement loops that will help keep the conversation going.
You can keep a discussion going by asking follow-up questions. For example, if someone writes that they love the new dresses in your collection, you could ask which color dress is their favorite.
If you want people to engage more with your business on Facebook, try getting them more involved in what you post. You don’t want to reply to the same comment too many times or people will get annoyed.
You can use hashtags on Facebook to make your posts more engaging. This means using hashtags by writing a list of words that are preceded by the hash symbol and adding them to posts as keywords. A common reason to use hashtags is to make content more discoverable on social media platforms.
Don’t use too many hashtags on your posts because it makes them look spammy and people won’t interact with them as much.
This will help you to get found by potential customers #Industry #Location #Service If you’re running a French cafe in New York City, some appropriate hashtags to use might be: #cafe #croissants #FrenchCuisine #Manhattan #NewYorkCity #FifthAvenue.
If you’re not using hashtags on Facebook, you’re missing out. Hashtags are a great way to get your posts seen by more people.
To increase engagement on Facebook, try providing your audience with good, informative, and interesting content. One way to build trust with others and show that you know what you’re talking about is to give advice.
Write a post with a how-to, tutorial, or tip that would be helpful for your audience.
Your engagement strategy will only be successful if the information you provide is high quality and your audience is interested in it.
14. Add GIFs to your strategy
Animated images can help increase engagement on social media. Adding images to your posts will make them more visually appealing, meaning that people are more likely to like and share them.
If you want to increase engagement on Facebook, using GIFs is a great way to do it. Just be sure that the GIFs you’re using are relevant. Simply posting for the sake of it will not be effective. Take care not to underestimate the value of captions, which should be easy to read and understand so as to grab the viewers’ attention.
15. Conduct surveys and polls
Reactions can be used as quick surveys. You can create social media content that will help your audience understand how to get involved in what you do.
You can ask your readers how they want you to present content, what types of content they want to see, and how you can help them.
Engaging your viewers in the creative process and building their trust by running surveys is a great way to increase engagement on Facebook.
If you’re selling dresses, you could ask your audience which one you should add to your store first by having them vote with emojis.
16. Use Facebook Stories
Stories are a great way to increase engagement and drive traffic to your Facebook page. With stories, you can share photos, videos, or GIFs with your friends for a period of 24 hours.
Stories present an opportunity to drive engagement and traffic to your Page posts. The Stories feature on Facebook allows you to promote your content in an appealing way.
17. Use CTAs everywhere
The Facebook call-to-action feature allows you to encourage your audience to take a desired action on each post. You can promote your content by including calls to action (CTAs) to encourage people to take the first step towards interacting with you. Do you want them to leave comments, buy something, or share stories? Let them know your intentions explicitly.
If you want your CTA to be more effective, put it in a place where people will need a little push to take the desired action. For example, you might want to put it next to a product that they’re interested in buying, or next to your contact information. The importance of CTAs shouldn’t be overlooked because they’re proven to increase engagement on Facebook.
18. Leverage influencer marketing
The purpose of this strategy is to partner with people who have a large following and get them to help promote your business, products, or services. There is debate about whether social media influencers should be paid for promoting brands on their platforms. Some people feel that influencers should be paid in exchange for their services, while others believe that influencers should promote brands for free or in a trade agreement. After they have completed the course, they will be able to share their own ideas about how to help you increase your Facebook engagement.
Make sure to identify relevant influencers when planning your marketing strategy. This will help you make the most out of your marketing efforts. This method is not effective if the influencer’s audience does not match your business.
19. Create giveaways and contests
If you want to quickly increase the number of likes on your Facebook page, you can run some contests or giveaways.
Contests and giveaways can help to generate a lot of interest and excitement very quickly. Your content will be more interesting to your audience if there is an attractive prize involved. These types of posts can easily go viral.
Make sure to include the winners of any contests or giveaways in prize announcement posts, so they feel appreciated for winning. You can increase engagement on Facebook by holding contests and sharing the results with others.
20. Use trivia
How to increase Facebook post likes and reactions? The answer is: trivia.
If you want people to pay attention to what you’re saying, try adding some trivia questions into your conversation. If you want everyone to have fun, then it’s a good idea to demonstrate your knowledge.
You can find a variety of trivia and funny questions by searching for:
- trivia for kids
- math trivia
- trivia ideas
Ideally, your questions should not have definitive answers, or they should have more than one correct answer. Fun? Sure. Engagement? Guaranteed.
Increase engagement on Facebook like a pro
To increase Facebook engagement, use a variety of strategies for creating and publishing content. The more of the above techniques you implement, the easier it will be to spread your message and get people interested in what you do, regardless of whether they’re existing customers or just potential ones for now.
If you follow our tips and are consistent with them, your Facebook engagement will increase significantly. With patience and perseverance you will eventually get the results you want.
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