If you want your blog posts to be successful, you need to put in the work to promote them. To make your content successful, you need to promote it effectively to bring readers to your blog.
Content marketing’s success depends on promotion to reach the target audience. Improved promotion methods will help achieve this goal. Otherwise, all the effort you gave will go waste. You should spend more time on promotion than creation.
I wrote this article to help you create a roadmap for your project, from the very beginning to the end. When creating content or planning promotions, you should consider your business, target audience, and other relevant metrics, as every situation is unique. Even though these methods may not be perfect, I think they will help increase traffic to your blog.
In this table of contents, you can easily jump to the specific headline you want.
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17 Content Promotion Strategies That Drive Traffic
The first step in our plan is to improve our website and our content. What I mean is that people generally think that promotion only happens outside of your website, on social media for example.
If you don’t have anything ready to promote in other sources, there is a problem.
Now that we have discussed some content promotion strategies, let’s talk about how you can promote your content at home.
If you want to promote your content successfully, you need to have content that is good enough to sell itself. We made a list of the best tools for content creation for you.
1. Be Aware of the Existing Demand
I assume that you have already researched your topic before you start writing your content. I want to emphasize the importance of this step. This is something that you should do first.
We all try to solve a real-world problem or create something really useful for society. In this case, seeking help is a great starting point. Otherwise, creating something never craved is not beneficial.
If you want to know what the current demand is, Google Trends is a good place to start. Google Trends will help you explore your keyword and the searching demand within a specific time period. You can use it to see how often a particular search term is entered into Google.
2. Optimize Your Content for Organic Traffic
It is important to use relevant keywords in your content so that you will be more visible to search engines. It will also be helpful in reaching the specific audience that is searching for what you have to offer. If you want to improve your conversions, you should optimize your content.
It’s important to optimize not just your text, but also your visuals. Remember, high-quality images and videos are also valuable contents. Make sure you pay attention to details like meta descriptions, image titles, and alternative texts.
Having a natural order will make you look less spammy. When writing an article, it is important to include keywords in the headlines, subheadings, paragraphs and URL slug. This will help the article be more easily found by readers.
Now that we know the importance of content promotion, let’s explore some strategies to increase social media sharing and build brand awareness.
3. Generate Social Shares with Buttons & Widgets
There is no doubt that social sharing buttons are essential for content promotion. If you want your audience to share your blog on their favorite social media platforms, you should provide them with social sharing buttons.
It’s important to share your content on social media to generate traffic and increase your credibility. Make sure to add social media buttons to your content to help increase brand awareness.
No matter what you do, keep your balance.
If you add too many social sharing buttons, it won’t help. It will have a negative impact on your audience, rather than a positive one.
You need to find the social media channels that are relevant to your business and the context of your blog post.
I use social sharing buttons in my blog posts, which I can add thanks to various plugins from WordPress. When choosing which channels to use for your business, you should consider the nature of your business and what will work best for you.
I can assure you that driving more sales to your blog posts and website will be beneficial.
4. Generate Higher Visibility with Long-Form Content
Many content marketers are aware that longer pieces of content tend to fare better in terms of ranking. Also, they have a tendency to be shared more. The benefits of having longer content are improved online visibility and conversions.
I always mention the importance of real value. People want to find answers, and long lists of articles and guidelines can provide a lot of useful information.
Let’s look at some studies that can help us understand if long-form content is really necessary.
After examining one million Google search results, the Backlinko team has found that longer articles tend to rank better than shorter ones. The average word count of the results on Google’s front page is 1,890 words.
Other statistics come from Moz/BuzzSumo. They found that long-form content consistently receives more shares and links than shorter posts.
You should generate more visibility for your long-form content.
5. Repurpose Your Content
Repurposed content can help you save time and breathe new life into old content. There are several ways to go about this. You can create new content from old content by, for example, making an infographic, a video, or a podcast, or by sharing quotes from your blog on social media.
An advantage of this approach is that you can save time and effort by using content that already exists instead of creating new content. Adding interest and appeal can help you reach a larger audience.
6. Invest in Link Building
Link building is a process by which links are created to a blog in order to promote it. Search engines view this positively as it helps them to understand a site’s popularity and relevance. Inbound links can help improve traffic and build credibility with your target audience.
The best way to achieve this goal is by creating content that is so good that people can’t help but share it. You should make your blog easy to read and full of information that your readers will find useful or interesting.
In addition to thinking about including links to related topics of interest at the end of your blog, also think about including links to related topics of interest throughout your blog. By doing this, you will not only increase the chances of people finding your blog through search engines, but you will also give your readers more opportunities to explore the topics that interest them. This makes it easy for readers to find more things to read on your site. You can increase the popularity of your blog by taking your most popular blog posts and tweaking the content to make a new post, adding a link from the original.
7. Promote on Social Media
When it comes to blog traffic, don’t underestimate the value of social media platforms. Make sure to post your new blog on multiple social media platforms to get the most traffic possible. Use hashtags to label content so that the content can be easily found by others. Think about adding an attention-grabbing image or video, especially on platforms that are more visual like Instagram. A post with an image is often more likely to make a social media user stop and read it. After some time has passed, you will develop an understanding of which social media platforms are most popular with people who have interests similar to your own, and then you can direct your attention to those websites.
Make sure to include a link to your blog on all of your social media accounts so that your followers can easily find it. This simple step makes it easy for visitors to read older posts and maybe even share content on their own social media profiles.
8. Invest in Paid Promotion
There are benefits to be had from paying for promotion, even though we all like free stuff. Advertising your blog on other platforms may help increase your visibility and get your blog in front of more people.
Paid advertising on search engines like Google is one way you can promote your blog. You can also use these marketing techniques to target viewers who have already visited your site. This will give them a reminder to come back to your site.
9. Take Advantage of Email Marketing
This technique helps you to develop relationships and provide your blog with converted visitors. To start, create a list of email leads, and make sure your subject lines are interesting enough to hook the reader. Make your email content compelling and driving so that recipients will be pushed to read your blog.
You can start building an email list quickly by using a few tricks. Make sure to add a subscribe button to your site so people can opt-in for special discounts and deals. Also, make sure to have a sign-up form available so people can join your loyalty program.
People are often willing to give up their email address in exchange for freebies or a discount code.
10. Post Articles Frequently
It’s not helpful to appear randomly every six months. Stay relevant in your community with new content posts. Your brand will be seen as more valuable if you demonstrate a commitment to always having the most current information.
A content calendar can help you keep track of your posts and ensure that you are regularly publishing new content. Include upcoming posts, status updates, and planned promotions. Create your own template or select from various online templates to help organize your frequency.
11. Reach Out to Influencers
If you’re looking to give your brand a boost, influencer marketing could be a good option. Influencers can help to make your brand more credible, and in turn, you could see more leads and sales, increased social media following, and more site traffic.
Before you ask someone for a favor, try to establish a relationship with them first. If you want to get more traffic to your blog, one way to do it is by linking to social media or blog posts by influencers.
An influencer partnership may help build your audience. By creating content that is in line with their interests, influencers can form personal connections with their followers which in turn promote the brands they are representing. An influencer is like a friend who shares what works for them and how it could work for their followers as well.
12. Take Part in Guest Blogging
Why not use your blogging skills on someone else’s website as a guest blogger? If you’re looking to promote your brand and draw more visitors to your blog, writing a guest post is a great way to do it.
Blogger outreach is a great way to increase your brand’s visibility. If you want to get people’s attention, you need to show them what you’re capable of by creating and sharing your own high-quality content.
Hiring a freelance writer may be beneficial in this area. If you’re looking for a way to get other bloggers to take notice of your content, one option is to work with a professional blog writer through Upwork.
13. Network and Comment on Related Blogs
One way to help promote your blog is to network with other bloggers and comment on related blogs. If you write interesting and informative blog posts, readers will be more likely to visit your blog again. The key is to make sure the information you include is relevant to the topic. If you’re going to leave a comment on someone else’s blog, make sure it’s not just a link to your own blog. That comes across as spammy.
14. Comment on Quora
Quora can help increase traffic to your blog. If you search Quora, you will find many people with questions that need answers.
Interact with other users in the comments section by finding your niche and answering questions. Be sincere in your responses, and don’t just try to promote your blog by spamming people with links. It might be a good idea to only include your blog’s URL in your profile, so that readers can easily go to it if they find your information useful.
This practice helps promote your name and allows you to learn about current industry trends. You will probably never run out of ideas for your blog.
15. Go Viral
Your social activities are very important in terms of content marketing. If you want your content promotion strategy to be successful, then you need to make sure that your content goes viral. This is a case where we need to give more information in an appropriate way.
You should first find out what time your audience is most active, and what content is most engaging for them. If you take the time to get to know your co-workers, you will be more likely to have a successful work experience.
Some tools that may be useful in this case are Facebook Insights.
16. Set a Schedule
Another important part is to schedule your social posts. I recommend using the Buffer tool to share your social content. I time my posts using Buffer, automate the process, and track analytics. Although there are other tools that have similar functions, this one is unique. It’s up to you!
You need to generate interest if you want people to pay attention to your social media promotion. Your website should be designed to reflect your company’s branding. Use statistics, quotes, and designs that reflect your brand on your website to create a cohesive look.
Every social media channel should reflect your brand as a whole. That’s the way you build brand awareness and trust!
17. Reshare Best Performing Content
If you want to improve your content’s performance, share it again. This will help increase your visibility.
You can track the data using Google Analytics, Ahrefs, or any other tool. I have a monthly schedule for sharing the most popular content, which I edit slightly before each share.
Recap
In this article we discuss promotional tactics for content. Creating valuable content is not enough, we need to pay attention to its promotion to reach the target audience!
This article provides information on content promotion strategies. I’ve shared some strategies with you that I’ve found to be effective based on my own experience.
If you have any other content promotion strategies or suggestions, please share them in the comments below.
If you want to learn more about content marketing, be sure to check out our other posts on the subject.
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