Your content has a shorter lifespan on Twitter than on Facebook. On Facebook, you’re likely to get 75% of the views you’re going to get within the first 5 hours after you publish. There’s a lot of content competing for people’s attention, so you need a good strategy for getting your content seen.
Here are 16 ways to power-pack your content distribution strategy to get high visibility and engagement:
1. Use content distribution platforms
It is important to promote your content on social media and newsletters to maintain relationships with your audience. However, to reach new audiences, you need to post your content on other websites that your target audience is likely to visit.
There are a few different ways you can distribute your content to reach external networks. Some good options are listed below.
Outbrain
If you want your content to be featured on high-profile websites like CNN, Outbrain is a good option. Outbrain is less expensive than other similar platforms and offers better targeting options. Additionally, Outbrain only features high-quality content, so you can be assured that your content will be in good company.
The most popular social media networks are Facebook, Twitter, LinkedIn, and Instagram. They are used to connect with friends and followers, build professional relationships, and promote businesses.
You should think about which social media platform your target audience is most active on. If it’s Facebook, you’re in luck because there are a lot of active users with useful data that you can target. On the other hand, if you’re a B2B marketer, LinkedIn might be a better option because you can target people by their company and job title. Twitter is a good option for a non-intrusive type of social media ad.
If you have excellent visual content and your audience is already using Instagram, it’s the best platform for you. A reputed business intelligence service, has recorded that 65% of the most popular posts on Instagram are brand posts. This shows that people respond well to brand posts on Instagram.
2. Include an FAQ or Resource Page
A fantastic way to reintroduce older content on a website is to place an FAQ or resource section. You can link to prior articles and posts that are relevant to the customer’s needs. This can reinvigorate interest and attract new audiences. FAQs and resource pages can also condense hundreds of pages into just a few clicks. This can ensure a cleaner site and allow audiences to connect with your brand.
3. Use Keywords
Search engine optimization, or SEO, is a way of ensuring that your blog or website comes up high in the list of results given by a search engine such as Google. This is important because people are more likely to click on links that appear early in the search results.
This content typically contains a lot of helpful words and phrases related to a certain topic. This can result in a more helpful site for the reader, which can also help increase traffic to your site.
4. Re-purpose content like your life depends on it
There are several ways that you can recycle one piece of content to expand your reach. Some of these ways are more effective than others. Here are six ways that you can recycle content:
If you want to take advantage of Pinterest’s popularity, turn your blog post into an infographic and distribute it on the site.
To generate traffic from your blog post, create an infographic using a tool like Piktochart or Visual.ly. Distribute the infographic on stock image sites like Flickr and Pexels, SlideShare and infographic directories. Blogging Wizard’s Adam Connell used this tactic on a popular blog post of his and received over 2000 shares and 22,000 site visits.
Post your blog onto SlideShare and embed it onto your site.
If you want to make your content more interesting and engaging, consider using Google Slides to add graphs and other visuals. You can then embed your SlideShare presentation on social media and blog posts.
You can turn your blog post into a podcast by recording yourself reading it aloud and then uploading the recording to audio content sites.
If you want to record an interview for your podcast, you can use Skype. For other types of content, you can use Audacity or GarageBand to record it. Once you have your podcast, you can make it available on iTunes, Stitcher, Miro, and SoundCloud, so more people can listen to it.
You can turn your guides into PDFs that can be downloaded from your website for free.
If you want to distribute more content from your website, you can use a PDF converter to get email addresses from people who visit your site. In exchange for letting people access your content, you can ask for their email address so you can add them to your distribution list.
You can turn interesting snippets of your content into social media posts by using a tool like SumoMe. This will allow you to create social media posts that are interesting and engaging, and that will get people to take notice of your content.
You can use your blog’s awesome studies, graphs, and graphics as social media posts by taking screenshots of them.
Convert your instructional content into video tutorials
Upload your video tutorials to YouTube, Vimeo, and other social media sites.
Use a Podcast
Podcasts offer an auditory alternative to traditional methods of consuming information. They are an efficient way to connect with consumers and can make your audience feel like they are part of the story.
5. Create a Part-Two
Subsequent posts can be a good opportunity to reuse content. It can introduce a relevant issue or problem while adding new perspectives. This can provide a new layer of understanding to a topic. It also allows for a more in-depth review of old information.
You can create new and interesting content by referencing a prior article while highlighting some of the other products you sell. For example, if you own a coffee company and have an article related to “Great Drinks for the Morning Rush,” you can follow up with “Great Drinks for the Evening.”
6. Push content through employee networks
There are many benefits to having employees be a part of your content marketing plan. Some of these benefits include increased visibility, improved engagement and conversion rates.
Technology can help connect employees with your brand’s content, making sharing easy.
A platform that allows direct sharing will make it easier for your employees to share. You can also add share plugins on your blog and in your internal newsletters and emails to make sharing effortless for your employees.
Incentivize employees to write about your brand with appropriate rewards.
One way to get your executives to blog is to give them draft versions to work with so they can add their own personality to the posts before they go live. You can also make sharing monthly blog posts part of a contest with exciting prizes for employees.
Allow employees to suggest posts to be shared
7. Try Backlinks
Each hyperlink from one website to another is called a backlink. When multiple backlinks are present, it sends a signal to the search engine that the content of the two articles is related. The relationship between the two pages is further supported by the anchor text used to link the articles together. If a backlink strategy is executed well, it can give your page and site more authority.
8. Send an Email Newsletter
Email newsletters can also help to promote older content by reminding readers of past campaigns.
The e-newsletter is a good way to mix in old and new content in templates that are designed for specific audiences while still maintaining the interests of existing subscribers. Some excellent newsletter services include MailChimp and Constant Contact.
9. Use Consumer-Generated Content
You can use old customer reviews to create new content. For example, if customers say that your business has a quick turn-around time, you can create content that highlights this. You can post blogs or articles about the importance of timeliness and link to many of the reviews. This approach spotlights the consumer and makes them center stage.
10. Recommend Old Articles in New Posts
When creating new blog content, you can make it more engaging by linking to or referencing older articles. This will help direct readers to other parts of your blog that they may find interesting, and can also help increase traffic to pages that don’t get as much attention. -You can also promote your blog articles by placing recommendations at the end of each post.
11. Invite Others to the Experience
Many blogs feature guest posts from people outside of the company. This is a great way to refresh your content while still staying true to your core goals and ideas.
For example, a professional baker could provide valuable insights about your catering business. You could integrate some of their suggestions into new content, while also referencing older material.
12. Create New Campaigns Using Old Ideas
This is done in order to reassert the company’s brand presence and reignite consumer interest. Use fresh marketing techniques, such as virality, with existing content.
This includes businesses offering a “retro” look for a limited time or producing giveaways that include old merchandising. These ideas can be used to build new, solid campaigns.
13. Rewrite and Repost
It is common for old content to contain awkward phrasing, misspellings, and low SEO rankings. Editing with services like Grammarly can eliminate some of these problems. Additionally, updating statistics and replacing old information can make a world of difference for your traffic potential.
14. Combine Old Posts
If you have enough content, some of it may start to repeat itself. Generating new content can be as easy as taking similar posts and combining them into one. This approach can give you fresh ideas and allow you to repurpose them for a new audience, while also creating a sense of cohesion.
16. Use communities to get extended reach for your content
If you want your brand to be successful, participating in online communities is a great way to get started. Social scientists have found that communities are places where people go to discuss important topics and seek out help and advice. If you can be present on these communities, you can position yourself as a valuable resource. However, you can’t just jump in and start sharing – you need to nurture these relationships to get any real traction. Identify the right communities, participate in discussions, and add value.
If you want to be successful on Reddit, it’s a good idea to set aside some time on a regular basis to participate in the community by sharing non-promotional and useful content. Once you’ve built up some goodwill, you can start sharing your brand’s content.
Try adding value to your community post instead of just sharing links. A personalized one-liner or interesting fact about the post you’re sharing will make it more likely to be shared.
If you want to improve your sales and grow your client base, you need to get creative with your content. Find new ways to recycle and repurpose old content. This will improve your online presence and make you more successful.
Related posts:
