Although SEO may be difficult to understand for those just starting out, even experienced users need to stay current with what is happening in the world of online marketing. Here are ten SEO facts that you may not know:
There are a lot of unknown and lesser-known SEO facts and statistics. We’ve gathered a list of interesting SEO facts that give a new perspective on the search engine market. The following is a list of SEO facts that will improve your SEO and your overall online marketing strategy.
We’ve compiled a list of ten surprising facts that we think you were unaware of until now.
1. Duplicate Content Won’t Get You Penalized
Will you be penalized for duplicate content? No. Is duplicate content hurting your site? Well, it depends. Allow us to elaborate more on this matter.
To start with, we will cite the Google Search Quality Evaluator Guidelines from September 2019 :
The Lowest rating is appropriate if all or almost all of the MC (main content) on the page is copied with little or no time, effort, expertise, manual curation, or added value for users. Pages that are rated Lowest should be given credit for the content, even if the page assigns the credit to another source.
Did you see duplicate content mentioned anywhere? No. It’s all about copied content. Google has different treatments for copied and duplicate content. If you have duplicate content on your website, you will not be penalized. However, if you have copied content, you could be penalized. If you don’t believe us, take a look at the video below where Andrey Lipattsev from Google claimed that:
There is no Google duplicate content penalty.
Many people believe that duplicate content can hurt your SEO, but this is not always the case. Not having duplicate content on pages is optimal. Despite this, duplicate content is not usually manipulative. If you use canonical tags correctly, search engines will be able to find your preferred content. What we want to stress is that there are many users who have never read Google’s policy on duplicate content.
Google does notPenalize you for having duplicate content on your site.
As Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland describes in the video mentioned above, you can notice that:
- Google does not have a duplicate penalty
- What it does is to reward unique content and correlate it with added value
- The duplicate content is filtered
- Google wants to find new content and duplicates slows the search engine down
- If you want Google to quickly discover your new content, you should send XML sitemaps
- What the big G wants us to do is to concentrate signals in canonical documents, and optimize those canonical pages so they are better for users.
- If we think about SEI, it is not duplicate content that is hurting our ranking, but the lack of unique content.
If there is a website that has duplicated your content without your permission, you can fill out a request to have it removed under the Digital Millennium Copyright Act. If you want to improve your website’s SEO, one thing you can do is use canonical tags. This is a simple way of telling the search engine that this is the original source of the content. You should keep track of how often duplicate content appears whenever you start working on your content marketing strategy or want to check your SEO rankings.
2. Nearly Half (46%) Of Google Searches Are Local
Local SEO is increasing in popularity. If you want your business to be successful in a specific location, you should focus on local SEO.
Customers who conduct local searches are more likely to make a purchase than customers who don’t conduct local searches.
If you are searching for something in a specific area, you are more likely to be looking to purchase a product or service. People who see ads on mobile devices are more likely to be looking for a business they will use soon.
Using local search is an effective way for small businesses to improve their SEO ranking. It is easier to achieve high rankings for local keywords than global keywords.
3. Rich Snippets Have No Direct Impact on Your Rankings
Since 2009, rich snippets have occasionally appeared on the SERP page. Do the social signals have a direct impact on the ranks? Well, not really.
Rich snippets are pieces of extra information that can be added to a search listing, but Google has said that they do not impact a website’s ranking. Even though Google has said that rich snippets don’t affect rankings, some people believe that they do. You can even find answers on the Web Master Help Forum:
Q: Does using rich snippets affect my site’s ranking?
A: No.
So Google said it all. Rich snippets are not known to directly impact our rankings. Although this may not have a direct impact on SEO, it can still have an indirect impact by making pages easier to index and providing useful data to readers. While rich snippets don’t have a direct impact on your rankings, they can indirectly help you attract more traffic to your website, which could eventually help improve your rankings.
4. Only 10% of Websites Worldwide Get Traffic Referrals From Google
It may seem hard to believe, but most websites are not getting any traffic from Google.
This makes sense when considering what people are clicking on; most visitors never leave the first page of Google results.
A very small number of companies are taking the majority of web traffic. If you want to be more successful than other businesses in most industries, you should invest your time, effort, and money into learning SEO.
5. Only 2 of the Top 10 Most Popular Sites on the Web Are Content Sites
In order to understand this fully, let’s take a look at the 10 most popular sites according to Ebizma. The top 10 most popular sites in September 2019 were Google, Facebook, YouTube, Yahoo!, Amazon, Wikipedia, Twitter, Bing, eBay, and MSN. No suprise here, I know. Although there are many websites that provide content, only Wikipedia and YouTube are focused on content. “Content gates” are sites that do not offer direct content like most websites.
This leads to an important question:
Does usefulness matter more than content?
There are eight sites that give users something to do, not just consume. According to Carter Bowles from Northcutt, they not only passively read or watch videos, but they also give people tools and places to take action. The reason these websites are popular is that users are able to do more than just consume content.
Google is a search engine that allows users to find information quickly and easily. They are popular not because of their content or link bait, but because of their interaction. So, we might ask ourselves:
Is content still king?
All we are saying is that compared to other digital marketing channels, content marketing requires a greater focus on quality, not quantity We are not trying to say that content marketing isn’t effective. We are just trying to point out that, compared to other digital marketing strategies, content marketing requires more of a focus on quality instead of quantity. Quality content is a great way to grow. The key point we’re making is that interaction appears to be very effective. The popularity of these websites can be partially attributed to their content marketing strategy. However, the most successful websites put community, tools, and interactive platforms before content. Even though YouTube and Wikipedia are at the top of popularity, they are still using interactive platforms.
6. There Are 3.8 Million Searches Every Minute On Google
Google is the most popular website in the world. Around 3.8 million people use Google to search for something every minute of the day.
No other company has the ability to help a website be successful like Google can. No matter what online marketing trends come and go, it seems like Google will stick around.
Google SEO is a long-term business strategy that can have a great impact on your business.
7. Google Has Invested Over $3.9 Billion In Artificial Intelligence Acquisitions
Look no further than the patents it files The direction that Google is heading as a business can be seen in the patents it files. Alphabet, the parent company of Google, is quickly gaining notoriety as one of the world’s leading companies in artificial intelligence.
Alphabet has invested over $3.9 billion in AI startups and has recruited some of the world’s leading AI researchers and scientists.
Artificial intelligence (AI) will likely have a big impact on the search algorithms of the future.
8. Revenue From Google Shopping Ads Rose By 38% In 2020
The growth of eCommerce in 2020 can be attributed to two things: the pandemic and the long-term trend of online shopping and home delivery.
Google has expanded their shopping searches in the past 2 years, and eCommerce websites of all sizes are now experiencing success from Google shopping ads.
If you have an eCommerce store, you should try Google shopping ads in 2021 to see if it will help your revenue grow.
9. The Average Person Conducts Over 1000 Searches Each Year
2021 is the year when we realize how important Google, smartphones, and the internet are to our daily lives. We rely on these modern innovations just as much as we rely on pens, paper, or clean water to wash our hands.
An interesting SEO fact is that on average, people conduct over 1000 searches on Google every year. This means that most of us visit Google 3 to 4 times daily.
When seen from this perspective, it is amazing that previous generations were able to get through life without having immediate answers to some of the most complicated questions in the universe!
10. Half Of All Visitors Favor Brands With Multiple Search Results
There’s nothing better than getting the number one organic ranking on Google. The top two spots.
The better a brand performs on Google, the more ubiquitous and well-known it is.
If you can manage to get your business’ name to come up more than once for the same keyword, over half of the people searching for that keyword will be more likely to click on your brand rather than your competitor.
This is advantageous to know. Most of us try to rank for as many relevant keywords as possible. However, few businesses make the effort to compete with themselves for target keywords.
11. YouTube Is The Most Searched For Term On Google
Are you using video on your website? If you are not currently using a credit card, this useful fact may change your mind.
YouTube is the most popular result on Google. YouTube continues to be popular with over two billion monthly active users.
Google gives preference to websites with video content when determining search engine results. Video SEO is a great strategy to use in 2021 if you haven’t tried it before.
12. The Google Algorithm Gets 500-600 Updates Every Year
If you have been in SEO for a long time, you will remember websites that were severely affected by Google algorithm changes.
Google makes hundreds of algorithm changes every year, though most are much small and subtle variations on the major updates.
This means that your ability to rank on Google is affected. Play by the rules and produce great content on a regular basis for the best results.
Google is constantly working to improve its search algorithms to prevent websites from artificially manipulating their rankings. While some website may be able to temporarily improve their position in search results, Google will eventually catch up and take action against them.
13. Titles With 6-13 Words Perform Best In Google Searches
If you want people to click on your content, make sure your headline is attention-grabbing. You should make your headlines neither too short nor too long for the best SEO results.
Clickable headlines will rank well on Google. This means that they are better at social media and achieve more social shares. Helping your website rank high in search results.
Be sure to create a headlines that accurately reflects the topic of your article, and make sure the body of your work is high-quality and well researched.
14. 40% Of Revenue For Some Industries Originates From Organic Search Traffic
The importance of SEO can be understood by looking at how much profit it generates for industries. Revenue from search was gained by media, retail, technology, and B2B services by 40%.
Appearing in search rankings directly correlates to profitability. If you want your business to be successful in the long term, you should invest in SEO.
These Facts About SEO Are Just The Start
SEO is a beneficial way to make your website more visible. As users’ expectations grow, they are increasingly demanding more information, more quickly, and through more convenient channels.
As technology advances and Google becomes more dominant in the market, you cannot ignore the importance of SEO if you want your business to succeed.
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