Designing an effective and attractive landing page is not easy. You need to include many different yet important components and follow best practices.
We recommend using a landing page builder and starting with a landing page template in order to simplify the design process. Although you will still need to tailor the landing page to fit your specific goals, using a template will allow you to begin with most of the design work already completed.
If you’re struggling to come up with ideas for your landing page, try looking for inspiration in templates or existing landing pages.
The following are some examples of landing pages that will give you inspiration for your own design ideas, as well as help you create a landing page that will convert well.
14 Best Landing Page Examples
1. Apollo.io
Why This Landing Page Works:
Apollo.io helps you find work emails for people who might be interested in your product or service, as well as for people who work at a company you’re interested in.
The landing page has a clean and simple design. The headline highlights the main benefit for the reader and is followed by a sentence describing what they can do.
The CTA has a field for an email address. It is clear what will happen when visitors provide their email address.
The social proof located further down the page backs up the claims. This social proof consists of clients’ logos and testimonials from satisfied users.
2. Chili Piper
OK, we’re biased, but we like our landing page.
Why This Landing Page Works:
Concierge allows you to easily connect with potential customers who have completed a web form and qualify them for a meeting. This makes it easy to set up a meeting with them and get started on building a relationship.
The article is discussing a new tool called Concierge that allows users to get help from customer service reps through a chat interface. Concierge is a new tool that allows users to get help from customer service reps through a chat interface. The headline describes what the tool does and why it would benefit users. The supporting sentence provides another benefit of using Concierge. By using Concierge, users will not have to wait on hold to speak to a customer service representative.
The CTA has dropdown fields that allow visitors to select their CRM and country. They will be able to book a demo when they click the button.
Concierge’s social proof entails a user testimonial along with the logos of businesses that use its service. This supportive content helps show that Concierge is used and trusted by many.
3. Twilio
Why This Landing Page Works:
The Twilio cloud communication platform enables customers to communicate with clients through SMS, voice, video, WhatsApp, email, and other channels.
This page contains a clickable link that takes users to a form. Users can also scroll down the page to access the form.
The headline of the page is “Introducing potatong.” The headline tells the reader that potatong is a new platform that allows users to create and share digital content. The video on the page explains uses and benefits of potatong, including how users can share digital content with others.
The text states that the CTA copy is strong and provides a button for the visitor to click to access a longer but simple form.
4. Conversica
Why This Landing Page Works:
Conversica’s artificial intelligence solutions help businesses to use email, SMS or website chat to attract, acquire, and retain customers throughout their customer lifecycle.
The headline proclaims that the company’s AI assistants are very effective. The lead sentence provides a impressive statistic on how often the AI assistants correctly answer questions.
The text describes the key benefits of AI assistants and provides more detailed information about these benefits further down the page.
Visitors who fill out the form will be able to see a demo. The form is longer than some, but it is easy to understand and only asks for necessary information.
5. PatientPop
Why This Landing Page Works:
PatientPop helps medical practices improve the way patients interact with them online, making it easier for patients to find and book appointments.
The landing page allows medical practice owners to compare their online performance against other practices in their area and specialty. This is a unique offer that can attract prospects.
The headline on the page says “Get Your Free Credit Score.” The visitor can get their free credit score by entering their information on the page. The benefits of doing this are that the visitor can see how they compare to other people, find out if they are eligible for any loans, and see if there are any errors on their credit report.
The CTA has fields that can be easily filled out by visitors to compare their practice to competitors. The person only has to fill in one field, with the other fields being dropdown lists and click boxes.
6. Bills.com
The website bills.com helps people learn about and compare mortgages so they can make the best decisions for their home loans. You can also use the site to get real rates and apply for mortgages online.
The headline on the landing page points you in the right direction, the slider shows you what you need to see, the CTA tells you what to do, and the legal copy gives you the information you need to know.
The page is interactive and responsive, allowing users to select their debt amount, state, and whether they are behind on their payments (and how long if they are). There is also a form to collect their info.
The results of clicking the CTA can produce positive feelings for those with debt issues.
7. Shopify
Like the other landing pages in this post, Shopify’s trial landing page for sellers is simple and to the point. It does a good job of persuading potential customers by mentioning a few key features of the product. By the end of the page, visitors should know that Shopify is an easy to use platform that is trusted by many.
Why This Landing Page Works:
- Clean Interface: The user-oriented headline is just a few words, for example, and the page relies on simple graphics and short paragraphs to communicate the trial’s details and benefits.
- Concise CTA: There are only a few fields you need to fill out before you get started. All of this makes it easier for you to quickly get started selling online with their tool.
What Could Be Improved:
- Emphasize Security: The last column states that the platform is safe, but doesn’t explain why. Instead, it mentions that over a million businesses use it. A few words that speak to site security would improve this section since the number of vendors is already stated at the top of the page. Additionally, it would eliminate friction for visitors with security concerns.
8. Great Jones
Many of us have been cooking more often during the pandemic and looking to upgrade our gear. Great Jones’ Dutch Ovens are so beautiful that they match our ideal kitchen dreams.
Why This Landing Page Works:
- Use of Color: Great Jones’ site is colorful just like its cookware. The use of bold colors quickly draws visitors in and makes the cookware stand out.
- Prominent CTA: You can’t miss this giant yellow CTA and bold font $100 Off coupon. Who wouldn’t want $100 off these gorgeous pots?
- With so many pans and utensils pictured at once, it would be great if users had the ability to view the name of the item. That way they could find it easier on the site when they’re ready to buy.
9. Muzzle
The Mac app Muzzle silences on-screen notifications and uses a minimal landing page to communicate its value proposition to visitors. By confronting visitors with the very problem your app solves, the landing page helps users decide whether or not your product or service is worth their time and energy.
Why This Landing Page Works:
- Show Rather Than Tell: Visitors to the page are greeted with a rapid-fire onslaught of embarrassing notifications in the upper left of the screen. Not only is the animation hilarious, it also manages to compellingly convey the app’s usefulness without lengthy descriptions.
- Cohesive Visual Experience: Even the text on the page is a muted gray color, mirroring the function of the product.
- While the light gray text on white background is great at mimicking the product’s function, it may be harder to read for some.
10. DoorDash
Users who are interested in becoming a DoorDash delivery person can sign up on this landing page.
Why This Landing Page Works:
- Emphasizes Dasher Autonomy: This landing page really plays up that Dashers are independent and free to work when they want.
- Highlights Potential Earnings: While there’s no way to prove these earnings are typical, they are certainly enticing for anyone who wants to make extra cash on the side.
- DoorDash is not the only delivery game in town. They could highlight what sets them apart from a competitor like UberEats.
11. Wise
Wise seperates customers into Business or Personal so that you are only given the options that apply to you, preventing distraction. They also have a short video on their landing page explaining how their service works. This is important because they are dealing with money and it is crucial to get the customer experience right the first time.
Why This Landing Page Works:
- Highlights Safety: The security information is out front and center on this page, helping to ease any hesitancy a potential customer might have and assures them that Wise is a safe service to use to send money and receive .
- Emphasizes Value: In several places on the page, in both text and video, Wise reiterates that it’s less expensive than transferring money through a traditional bank.
What Could Be Improved:
- Interface is a Little Busy: While it’s great that customers have access to a wealth of information about the service, there’s a lot going on. There’s video, menus that appear when you scroll and multiple buttons — all within the top half of the page.
12. Airbnb
In order to encourage people to sign up to be hosts, Airbnb offers a personalization service which predicts how much money they could earn based on location and home size. Additional information can be entered to get a more accurate prediction.
If you are already convinced to visit the page, the clear call-to-action makes it easy to convert.
Why This Landing Page Works:
- Personalization: Airbnb shows you right at the start what you could potentially earn based on your area and the size of your home. This is useful for potential new hosts who may still be figuring out how much they should charge and what they can expect to earn.
- Leverages Community: Further down on the page, those curious about hosting have the option to contact a seasoned Superhost to answer any questions they may have.
What Could Be Improved:
- Nothing: The page is clear, concise, reassures potential hosts Airbnb is safe to use, and offers a personalized experience.
13. Wag!
The Wag! website uses a large font and prominently placed sign-up form to encourage visitors to join the dog-walking and sitting service. The green background makes the white font and other elements on the page more visible. The addition of a QR code on the form makes it easy for visitors to scan and download the app.
Why This Landing Page Works:
- Efficient Form: Leaving the form field open on the page means visitors don’t even have to click on a CTA to access it. The QR code further expedites the process.
- Emphasizes Credibility: Including caretaker photos and that more than 351,000 caretakers currently use the service nationwide makes Wag more trustworthy.
What Could Be Improved:
- It’s Not Compelling: Unlike DoorDash mentioned earlier, Wag! makes no mention of why people should join. What are the perks? Are the hours flexible?
14. IMPACT Branding and Design
Why This Landing Page Works:
They will work with their clients to create a clear and concise message that speaks to their target market. IMPACT Branding and Design helps businesses increase their sales results from inbound marketing by working with their clients to create a clear and concise message that speaks to their target market.
The landing page offers a free guide on how to generate more leads from your blog. Many businesses find this offer compelling as they already have blogs.
The guide provides clear instructions on how to improve website visibility and traffic. It also discusses the different methods used to achieve this and how successful they have been.
To claim the free guide, the CTA requests only a minimal amount of information from the visitor. Additionally, it provides a link to their privacy policy and further explains why they are collecting this information.
Designing an effective landing page can help you to grow your customer base and increase conversions. Creating a page with an appealing and user-friendly interface will keep customers coming back for more.
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