If you own a business, organization, or other institution, you can use LinkedIn Company Pages to connect with your audience, discover new potential customers and employees, and strengthen your brand image.
There is a lot of activity on LinkedIn with people posting updates, seeking new jobs, pitching customers, and connecting and chatting with others. This is not surprising given that there are over 800 million members on the site.
LinkedIn Company Pages allow your organization to be more visible and stand out from other companies. This guide will help you learn how to use LinkedIn Company Pages effectively.
LinkedIn Company Pages
LinkedIn offers company pages that are devoted to individual organizations. This allows LinkedIn users to find and connect with these companies while learning more about what they offer, such as their brand, products, services, and career opportunities.
LinkedIn Company Pages give your company a presence on LinkedIn and allow you to reach out to your target audience.
If you have not created a LinkedIn page for your business yet, you are missing out on the opportunity to connect with new followers, employees, and customers. Creating a LinkedIn company page is essential for your business, and this guide will show you how to get started.
What to Post on a LinkedIn Company Page
Here are a few ideas of what to post on your LinkedIn page to help increase your brand trust and awareness.
1. Share company updates and news.
The following text is about LinkedIn and how it can be used as a tool for businesses. LinkedIn is a social network that has a content stream where people can share and discuss different things. If a business wants to, they can use their LinkedIn page to post updates and news for different groups of people such as customers, employees, investors, and fans.
2. Post open jobs and connect with potential employees.
LinkedIn provides users with updates, connections, and interactions that are related to their work and career. LinkedIn members are usually looking for job opportunities, and if you have any open roles, LinkedIn is a good place to share them.
LinkedIn provides separate Career Pages for companies which is a space focused on open jobs, recruiting, and employer branding.
3. Build a community.
LinkedIn is a social media platform that helps create a sense of community.
The LinkedIn Company Page is a place where members can connect with each other and share information about your business. By posting questions, updates, and behind-the-scenes information, you can engage your audience and build a sense of community on your page.
4. Grow and keep your brand’s image consistent on social media.
Having a LinkedIn can help you grow your audience on other social media platforms. LinkedIn allows you to share links to and from your other social media platforms, which will help increase recognition and followers.
Some of your potential customers may only be active on LinkedIn, so it would be beneficial to create a Page in order to connect with them. Additionally, LinkedIn could be a useful tool for connecting with new employees.
5. Improve your discoverability on search engines.
If you create a LinkedIn Company Page, it will show up on search engine results pages just like any other website or social network. This gives your company another chance to be discovered by people who are searching for your products, services, or brand.
12 Tips for Creating a Successful LinkedIn Company Page
Six times more visitors will view a company page that has a profile image as opposed to one without. Therefore, it is important to have a profile image to make a good impression on potential customers.
The best way to LinkedIn profile image is to take your company logo and resize it to fit the platform.
The banner above your company logo can be used for creativity, as there are no specific rules for using this space (other than some sizing requirements).
The jewelry company Mejuri uses a collage of lifestyle and product shots for its profile banner with a clean-and-simple text logo for its profile image.
2. Write a compelling “About Us” section and include relevant keywords
Images are important in order to capture a prospect’s attention, but ultimately it is the words that will persuade them.
Use this space to briefly describe what your company does and why people should care. Use keyword-rich language to ensure anyone who searches for your company or industry will be able to find you. Keep your description 2,000 characters or less so that it’s easy to read.
The goal of your “About Us” page should be to tell your company story and help show potential customers the value of your product or service.
The About Us page on your Company Page should answer six basic questions, though they should be adjusted for a company and not you personally.
- Who are you?
- Where are you based?
- What do you offer?
- What are your values?
- What is your brand voice?
- How can people contact you to learn more?
If you’re looking for some inspiration, take a look at other company pages to see how the competition does it.
Article furniture e-tailer has a short and sweet About Us section.
Thinkific is an online course platform that uses the 2,000 word space to promote job opportunities, free trial downloads, and weave in tons of keywords.
Nike is a well-known company that falls somewhere in between being descriptive and modest.
In conclusion, there is no one ideal way to write an “About Us” section, but it should always reflect the overall tone and goals of your brand.
3. Post to your Company Page regularly
Companies that post on LinkedIn weekly see twice the engagement, so make sure to plug your page with fresh content regularly.
LinkedIn users have a lot of options for the types of posts they can create, like articles, images, videos, and documents. This gives you a great opportunity to entertain and educate your followers.
LinkedIn is different from other social media platforms because it allows users to post long-form content. Although LinkedIn suggests that posts should be between 500 and 1,000 words, users are still able to express themselves more freely than on other platforms.
The post function allows for more rich-text posts that are more like a blog entry than a typical social post. This includes embedding images, links, and pull quotes.
In addition to publishing articles on LinkedIn, select pages can now also publish them as Newsletters. By doing this, you can make sure that your content is seen by your followers. To learn more about this feature, click here.
Images on LinkedIn result in twice as many comments as posts without images, according to LinkedIn data. The site even suggests using image collages or collections of three to four images in one post to further increase the number of comments.
You don’t need to be an expert photographer to share great images with your audience. Here is a list of free stock photo sites where you can find beautiful, professional pictures to supplement your content, as well as 15 helpful tools for editing and creating graphics.
While Videos receives five times more engagement than static content on LinkedIn, Live Video goes beyond even that with twenty-four times more engagement.
If you’re interested in trying out livestreaming, you can check out our guide or explore our tips for making videos that have an impact.
You can upload PDFs and Powerpoints onto LinkedIn to show what your brand is about or to introduce new ideas.
A suggestion from LinkedIn: “We have found that members respond better to stories about what goes on behind the scenes that highlight your unique culture and values.”
Welcome new team members or celebrate successes with LinkedIn’s Kudos feature. It’s a great way to show off your company culture and humanize your brand.
Sharing existing content: Look for trending topics and articles related to your target audience, and share those stories with them on your page. You can also re-share posts that mention your organization (@ mentions can be found under your Page’s Activity tab).
4. Add important Page admins.
It can be a lot of work to maintain a LinkedIn Company Page, especially if your team is already busy managing multiple social networks and accounts. Be sure to add more Page admins once you create your Page so other people can help out.
To add new Page admins, click on the “Admin tools” tab in the top right corner of your Company Page. Then click on the “Manage admins” tab under Settings.
The page will allow you to manage all your Page administrators. As you can see, there are several types of admins you can add to your Page:
- Super admins have access to all permissions.
- Content admins can edit the Page’s content and publish posts.
- Curators can see content suggestions and create recommended content.
- Analysts can access the Page’s performance analytics and export data.
LinkedIn explains them in detail here.
To add an admin, simply go to the admin management page and click the “+ Add admin” button.
In the pop-up box, type in the person’s name, select their admin role from the drop-down menu, and click the “Save” button.
5. Keep your images up-to-date.
It is important to keep your Page logo and cover photo updated with your latest branding and marketing materials as they introduce and engage anyone who visits your Page.
It`s important to have a social media presence that is consistent across all platforms. This will help people to easily recognize your brand. It is also beneficial to have your LinkedIn Company Page match the branding of your other online platforms such as your website or blog. This can help increase brand awareness and make it easier for new customers or fans to find you on LinkedIn.
6. Share engaging content with your followers at least once a week.
Although you cannot just create an account and be done, creating a LinkedIn page is only half the battle. The other half is posting content regularly to engage, inform, and market to your audience.
You should post updates about your products and services, job openings, and any trends or news that involve your brand. You could also post behind-the-scenes content featuring employee life, product development, or other unique content.
7. Use Content Suggestions to share relevant content.
LinkedIn has a Content Suggestions tool that helps you find topics and content your audience is interested in.
To modify the content that appears on your Page, select the “Content” tab from the top menu. Then, use the available filters to narrow down the content to only that which is most relevant to your audience.
This tool will show you content that is popular or trending with your chosen audience and allows you to share it easily.
8. Engage with your audience.
It’s important to remember to communicate with your audience on LinkedIn. Like, comment, and share things that your followers and connections have posted. This will remind them that there are people behind your company’s LinkedIn brand.
9. Post interesting, eye-catching visuals.
Your LinkedIn page is more likely to engage users if you include visuals in at least 50% of your posts. Graphics, infographics, illustrations, quotes, GIFs, and memes are all great ways to add some visual interest to your page.
You should also add short videos to your page. Although these videos might be similar to your text-based posts, they will be more engaging for your audience who are more visual. This will help to keep people interested in your page.
10. Customize your call-to-action.
Adding a CTA to your LinkedIn Company Page is a great way to increase website traffic from LinkedIn.
You can make your LinkedIn page more engaging for your followers and audience by customizing your call to action (CTA). To do this, click the “Edit page” button on your admin view.
A new pop-up box will appear. A pop-up box will appear. Under Header, click “Buttons.” A new pop-up box will appear.
Make sure the “Custom button” option is turned on.
From the drop-down menu, select a button name and enter a URL to direct followers to your website, landing pages, event registrations, and more.
11. Involve your employees.
Your employees can help improve your company’s brand on LinkedIn by connecting with more people. On average, employees have 10 times more first-degree connections than a company has followers.
Some things you can do to encourage your employees to follow and engage with your company page are: -Have regular meetings to discuss your company page and how employees can help contribute -Identify key employees who can help manage and grow your company page -Ask employees to list your company as their employer on their personal profile
This resource can help you grow your Page’s audience by attracting customers and potential employees.
12. Post content from (or mention) partners and other companies.
If you have partnerships with other companies, promote their content on your Page often to increase engagement. Not only does this show other companies that you’re invested in the partnership, but it also exposes your content to their audiences.
It’s important to show some love to other companies, your employees, and customers on your social media platforms. For every post you make about your own company, make sure to also share one focused on another company, your employees, or customers. This will help create a more well-rounded social media presence for your brand.
Create Your LinkedIn Company Page Today
A majority of customers trust social media over advertising, this includes social media platforms that are used by brands and companies. Your LinkedIn Company Page can help increase these statistics, which in turn will help improve your brand awareness, trust, and social activity. Use this guide to help develop your LinkedIn Company Page so that you can start engaging with new customers, employees, investors, and followers.
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