You put a lot of time and effort into developing your content, researching it, and writing it out. Then you publish, and the work continues.
It’s important to create content, yes. It is just as important to promote what you have as it is to promote new things. When you have put in the hard work to create something, you need a good strategy to make it have maximum impact. This will generate traffic and raise awareness of your brand.
There is no need to publish multiple pieces of writing every day. In this case, less really is more. The quality of your work will be better if you don’t publish something every day, but wait and put more effort into each piece.
The key is to write extensive articles and then market them effectively.
Why You Should Be Promoting Your Content
Think about your marketing strategy for a second. You can promote your brand by paying for ads and by spending time updating your business on listing sites. These are all wonderful promotion habits.
You probably also have one or more social media profiles, and you probably share updates on those profiles as well. Why do you do this? To be honest, it is probably because you want to join the noise and increase your brand’s visibility.
But why is this important? Well, content promotion helps you work less hard. é When we say that, we mean that you can use your existing content to target new audiences or use it for new channels, without having to create new content each time.
Sharing your strong content will help motivate you to keep creating high quality pieces, rather than just churning out content for the sake of having more content. More isn’t always better, you know.
To recap, promoting your content is essential because:
- Creates brand recognition and awareness: Your blog, social profiles, and website are your owned media, meaning you have the ability to share whatever you want on them. Sharing your content on multiple platforms helps you increase your brand awareness because it has the potential to be seen by new eyes on each channel. Plus, it makes it easier for others to find and share, too!
- Enables you to become part of the conversation: When someone does an internet search on the product or service you sell, does your name appear? Probably so, but it wouldn’t unless you had content out there. Your name is more likely to become familiar if you are pushing content out there. Also, it helps to share your content on social media because, if you aren’t sharing, do you even exist? Sharing in the noise seems counterintuitive, but it is essential. You never know who might see your content. No one will see it all unless you share.
- Makes it much easier for others to share you too: Part of why you need to promote content is because it makes it easy for others to see. Content that is seen can be shared. If you share on social media, for example, your content is not just quick to be seen but also easy to be shared by others. A quick retweet can get you in front of the eyes of a whole new crowd of people.
10 Ways to Promote Your Content
The benefits of promoting your content are pretty clear. It helps you get your name out there while providing a benefit to others. You increase your exposure by sharing content with your friends.
An important thing to remember is to keep your content up-to-date. This means recycling old posts with new content. If you tidy up your content, it will help you in the long run. If you have newer content, you can combine it with your older articles to save time, and keep your existing content relevant which can improve your ranking.
If you want to improve your authority on certain keywords, focus on your existing content. It will be easier to work on SEO clusters that way. You can take your existing high-quality content and break it down into more specific topics to generate new ideas for future content.
The first step is to promote the content you have. What are the content promotion options you should be using?
1. Maximize social media
There are several ways to share information on social media platforms. You can share content directly to your Facebook page or to someone else’s Facebook page. If you are a member of a group, you can share content with the other members of that group. This means you have an infinite number of ways to share on social media.
You can also use tools like Buffer or Hootsuite to schedule your content to share at a later date.
Social media is the easiest way to connect with people talking about your business and niche. You can reach more people at the same time.
As westated before, social media also allows for your content to be easily shared among users. The majority of content that goes viral does so on social media platforms. Creativity thrives on platforms like Twitter- share your memes, videos, and hashtags to gain a following.
A rewards program can incentivize people to share. You can increase the chance of people sharing your content by offering incentives like an influencer marketing program or affiliate program.
Social media promotion tips
- Target specific people with mentions and tagging
- Tweet by using a quote from the content
- Cross post, but change up the message for each platform
- Tag relevant businesses/people when you can (primes sharing)
- Add it to your content calendar to keep promotion of past content going
2. Try email broadcast
You probably have a newsletter or at least some sort of email drip campaign. Or maybe even just email receipts. You can share your current content regardless of the type of email you send. Some people include a link to a recent guide or webinar in their email signature.
Why is this? Well, simply put, people read your emails. Especially ones like confirmation emails and receipts. Your email signature will also be seen by the people you regularly correspond with via email.
Promoting content in emails isn’t as in-your-face as other methods. People may be intrigued enough by the title to click on it, and at the very least, they will be aware of its existence.
Newsletters provide an ideal platform on which to share your content. Think of a newsletter you’re subscribed to. The main message of the text is that online learning can be beneficial, and there are several relevant articles linked throughout the text to support this claim. Or maybe even listed at the very bottom.
Although readers may not click on every link, they may be more likely to click on one if it catches their attention.
Ideas for sharing your content via email:
- Newsletter
- Drip campaigns
- Email signatures
- Confirmation/Thank you emails
- Product update
3. Utilize influencer marketing
Influencers have a large following and are trusted by many, making influencer marketing a great way to reach those who are interested in your product. To be successful with influencer marketing, you need to select an influencer who is appealing to your target audience. It is more beneficial to find local personalities to promote your brand, as they are more likely to generate interest from people in your area who are potential customers. Reach out to potential influencers early on in your content creation process. Many influencers are open to being involved in content creation so that they can align your piece with their own personal brand. Giving influencers some control over how they present your content or participate in your marketing makes it more likely that they will promote your content to their followers. Make sure you are comfortable with the influence you are working with and their ability to make recommendations to their audience.
4. Work with contributors and interviewees
If you are creating a blog post or article, try to find local experts who can add more information to your piece. You could ask them to contribute to your blog in exchange for promotional advertising for their business, or you could ask for quotes about the topic. You can request that your interviewee share your content or link to it once the article is online.
5. Reach out to people who create or share similar content
Look for other people or businesses that produce high-quality content in your area. You may be able to find similar or complementary brands by looking at who has done guest posting on related blogs or by looking at social media. People who want to swap guest posts or share your blog content might be interested in your blog. It’s important to notify the original poster when you share one of their articles in your related list. This way, they are more likely to continue creating content that you can share in the future. Rather than trying to Guest post on someone else’s site, a content marketer may be more willing to share a link to your blog post if you mention them as an expert.
6. Repurpose blog posts and other content
If you have old blog posts or articles, you can use them in new ways as a content promotion tactic. This is a good way to get more use out of them and promote your content more effectively. Great ways to repurpose content include:
- Creating a new blog post
- Making an infographic to share on Twitter or Facebook
- Turning a written article into video content
- Building a lesson or presentation for your LinkedIn page with a link back to your site
- Send an email to your list subscribers with a roundup of a few older posts
- Develop social media snippets encouraging new followers to take a look at some of your older content
7. Submit to relevant communities to reach niche audience
If you want to reach a specific group of people without putting in a lot of effort, try promoting your article in a community related to your niche. Linking to a prior post or sharing your piece in a relevant community are both great ways to get more eyes on your work. To be successful in promoting your content in online communities, you need to become an active member of those groups and follow their rules for promoting content. On some group sites, members are encouraged to self-promote once a week or month. People are usually willing to check out the business ventures of community members who interact regularly with others.
8. Use paid promotion to find a new audience
One of the main goals of content marketing is to make sure your best content is seen by as many people as possible. Paid promotion is a great way to reach an audience that might not find your content through social media or search engines. Ads can be customized to target specific audiences, such as those in a certain geographic area or those who have previously expressed interest in a certain topic. Make sure your ads have a call to action so people who see them will click through to your website or social media page.
9. Submit to directories that promote content for you
Content promotion sites are designed for brand and content marketers to list their articles, blog posts or promotional offerings. These sites allow people interested in those types of products or services to find new content. Some high-quality directories you might want to include are Google My Business, Yelp and Trip Advisor. If you list your business in a directory, people who view the directory will be able to see information about your company. When you are submitting your website to a directory, you can often include a link back to your website. This way, the directory’s audience members can learn more about you.
10. Develop a cohesive content marketing strategy across all of your platforms
The best way to get your message out there is to be consistent with it across all platforms. Content promotion best practices include making your brand instantly recognizable no matter where people encounter your posts. This can be done by sharing each piece of content on a multitude of social media pages or using targeted paid promotion tactics to reach a specific audience. It is beneficial to think about your company’s branding and marketing strategy in advance in order to save time and money later on. Your brand and how you present it to your target audience is important. take the time to develop a well thought-out plan.
How to promote an article or blog post to get the best result
It is not necessary to do all of these things to build an audience or get good results from marketing efforts. The best way to use social media includes analyzing data in order to create engaging content, as well as promoting blog posts.
It is important to frequently evaluate the outcomes of your website and social media marketing plans to identify what is beneficial for your company and what may require adjustment. Promote your content using the tactics that will get the best reaction from your audience. If your content promotion strategy isn’t working, you’re wasting your time. You could be creating new content or making adjustments to your existing blog posts to appeal to new readers or drive traffic to your sales page.
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