According to a recent survey, people would prefer businesses to contact them via email. However, the average B2B(Business to Business) buyer gets over 100 emails a day, and only opens and clicks through a small percentage of them. If you want to be successful in sales, you need to be a great emailer.
Your email is likely being sent straight to the trash if it looks like every other sales email. This is because there is nothing unique that would catch the prospect’s interest. However, sales pros know how to write an email that stands out, is exciting, and makes the value of the message clear immediately.
As John Chapin, sales author and motivational speaker, notes, it is essential to stand out from other salespeople in order to be successful. This means being different from salespeople in your own industry, as well as those in other industries who are also competing for your prospects’ and customers’ time, attention, and money.
Here are ten ways to make your emails stand out from the rest. These methods are not obvious, so you’ll have an advantage over other salespeople who are not using them.
Even though they take some time to learn and implement, these techniques will help you make the most out of every email you send and increase your response rate. This is true whether you’re emailing a brand new prospect or reconnecting with your oldest customer.
1. Set yourself apart with your signature
This is because the signature is one of the most valuable pieces of real estate in an email. Consider an average email signature:
The signature includes the sender’s name, title, contact information, and company logo. This signature is not effective because it is not building credibility, offering something interesting, or selling anything. To make the signature more effective, the sender could include a link to a relevant press article, a webinar, or a case study.
MIT researchers say that the most memorable photos are the ones that contain people. Psychologists have found that color images are more memorable than black and white images. Therefore, a video or gif in your signature really catches the reader’s eye.
Having a signature with your company’s logo or name on it in your email will make people more likely to engage with your emails. This is because it makes your emails look more professional and like they are coming from a credible source. Adding a signature to your emails is easy to do and only takes a small amount of time and effort.
If you are using a CRM for inside sales, then you can easily add an email signature to every outgoing email.
Not only can you add custom formatting, but you can also use HTML to embed YouTube videos and make other more advanced changes.
If you do not want to use Close, you can create a nicer looking email signature by using a tool like Signature Lab. Signature Lab is free to use as long as you include their branding. If you do not want to include their branding, it will cost you $25.
You can use Gmail’s built-in signature feature to add up to 10,000 characters to your signature for free.
2. Add a P.S. in your sales email
Salespeople should take advantage of the postscript in their emails, as it is often the first thing the recipient will read. A well-written postscript can be the deciding factor in whether or not a sale is made, so it is important to make sure the postscript is clear and concise.
In your P.S., you can include something that:
- Calls for action e.g. “Don’t forget to sign up for our newsletter!” “P.S. Follow us on social media for exclusive deals!”
- Provides more information e.g. “P.S. Our website is open 24/7 for your convenience!”
- Asks a question e.g. “P.S. Have you checked out our blog?”
- Makes a final pitch e.g. “P.S. We offer a free consultation to see if we’re a good fit for you.”
- Says thank you e.g. “P.S. Thank you for your time!”
You can share any positive news about your business that you want your readers to be aware of.
We’ve hit a new milestone by increasing our revenue. Check it out here {{link}}.
You can try to focus on building a personal connection with someone.
We have a common connection in that we both hail from {{hometown}}.
For example, if you’re interested in football, did you hear that {{player_name}} set a new record?
P.S. is the best part of an email because you can add whatever you want to it. It can be personal or related to your business, which will help you grab the attention of the reader. Plus, it can help you build a relationship with the prospect and show your worth to them.
3. Engage with them on social media
Social media engagement can help create a bond with potential customers that can be beneficial in the long run. For example, LinkedIn connection requests can help build rapport with a prospect. Additionally, social media interaction can help keep potential customers updated on your company.
4. Write a catchy subject line
If you want your emails to stand out, don’t do what everyone else is doing. Write unique, interesting subject lines that will grab people’s attention. Remember that people get a lot of emails every day, so make yours stand out from the rest.
If you want to make your sales emails more effective, try personalizing them by including the recipient’s name or their company’s name. You can also try to include a benefit or hint of a benefit in the subject line. Using numbers in the subject line can also be effective in getting a prospect’s attention. Finally, make the subject line interesting and curious to grab the reader’s attention.
If you want your recipient to open your email, try starting with a question that will make them curious. For example, you could ask “Do you belong to the 7%?”
Your subject line is the most important part of your email. Keep it clear and simple. Long subject lines tend to get cut off on mobile screens, so try to say what you need in as few words as possible. SalesBlink offers a free subject line generator to help you get more people to open your emails.
5. Mention relevant figures
One way to improve the chances that your email will be read is to mention data or numbers in the subject line. Using numbers in the body of the email is also helpful as it allows you to present information concisely without writing lengthy paragraphs to explain things. Ultimately, facts and figures are more likely to get the reader’s attention and produce better results.
You can improve sales email by finding the goals of the prospect’s company from public sources. Use this information to your advantage by referencing it in your email to capture the prospect’s attention.
Use specific dollar amounts or percentages to show that you have knowledge of the prospect’s business. This will make the prospect more interested in what you have to say and establish you as a credible source.
6. Provide options
If you are having trouble coming up with ideas that will capture the attention of your potential customers, you can try giving them options. This will improve your sales emails and may help get their attention, resulting in a response from them.
Your email copy can contain the following sentences,
1. Interested, let’s discuss.
2. Interested, but the timing is not correct.
3. Not interested in your product.
When you send an email, it is better to ask a question in the text. This will increase the chances that the person you are emailing will reply.
7. Offer short personalized demo
A quick way to make your sales emails more effective is to include a short, personalized demo in the email. This can help grab your prospect’s attention and show them how valuable your product or service is. Keep the demo video short and relevant, and make sure it is personalized for each prospect.
If you make your demo attractive enough, the prospect will definitely take the time to watch it. Demos are effective in providing proof of your claims, and they also enable prospects to see what your solution is capable of doing. They are more convincing than lengthy blocks of text that sing praises of your solution and its features. In addition to serving as proof, demos will also help build excitement about your solutions.
8. Mention their name uniquely
When people see their name, it catches their attention and they pay more attention to what you are saying. Adding the prospect’s name in the email copy or an image is a common personalization tactic that usually works well.
It can be difficult to remember to include the prospect’s name in every email, but there are tools that can help you personalize emails on a larger scale. Automated cold outreach tools can be very helpful in this situation, as they allow you to personalize emails with minimal effort and usually produce good results.
If you want to really stand out in your sales emails, personalize the images as well as the subject line and body. This will make the recipient pay more attention to your email, and is more likely to result in a sale. However, manually editing each email with personalized images is time-consuming. Luckily, there are automation tools that can handle image personalization at scale, so you can save time and still get great results.
9. Add elements of humor in your sales email
A funny email can help you connect with the prospect and make your email more memorable.
If the prospects like your sense of humor and find your email entertaining, they may be interested in learning more about your product or service. This could be from humor-filled lines in the email copy or a funny GIF. However, you still need to be good at selling the product or service because no matter which gimmick you use, if you have a flawed sales process, you won’t close any deals.
10. Make your emails short. And when you can’t, at least make them easy to read.
Oscar Wilde once wrote to a friend, explaining that it is easier to write a long letter than a short one. He argued that it takes more time and effort to be concise than to just write everything that comes to mind on a given subject.
Emails from salespeople should be concise in order to be read. Prospects are busy and don’t have time to read a long email about a product. There are times when a longer email is necessary. I’m talking about:
- Distinct, headlined sections
- Important information in bold
- Bulleted lists (much like this one!)
Formatting can help make a text more readable and accessible. It can also give the reader the impression that the author has put in effort to make the text easy to understand.
The bottom line is that these improvements will help you get and keep customers’ attention, which will boost your website traffic and sales.
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