Marketers don’t just use LinkedIn for networking or hiring purposes–it can be a surprising source of website traffic that is likely to convert to leads and sales.
LinkedIn is often overlooked as a social networking platform that can help drive traffic to your business website. However, with over 500 million professionals using the site, it has a lot of potential. If you can establish yourself in your industry on LinkedIn, you can access a lot of traffic.
How is LinkedIn different from Twitter and Facebook?
The audiences for social networking platforms like Twitter and Facebook differ greatly. For example, while platforms like Twitter and Facebook are more relevant to pop culture and lifestyle articles, LinkedIn is a platform that welcomes articles related to sales and marketing.
In addition to being good for entertainment, Twitter and Facebook are also useful for building professional connections. LinkedIn is especially useful for connecting with professionals and referral traffic.
10 Ways to Build Trust and Drive Traffic From LinkedIn
1. Create a Company Page
A company page is a great way to show what your business is all about and make it easy for people to find information about you. Company pages are often high on the list when people are searching for brands online. Creating a company page is quick and easy, and it can be a great asset for your business. You can use your company page to post job ads and provide information about your products and services.
A great way to increase traffic to your company page is to ask your employees to share the page on their own personal LinkedIn profiles. By doing this, anyone who visits their profile will be able to quickly access your company page.
2. Have a Complete Profile
Your profile is the first thing people see when visiting you on Linkedin. To make a good impression, it is best to make your profile look good and informative.
Your company page should be memorable and personal, while still remaining professional. A banner image is a great way to add personality to your page without sacrificing professionalism.
If you pair your banner image with your logo, you’re well on your way to gaining brand recognition and building a reputation. You can make your page even more personal by sharing your company’s story and purpose in the “About” section.
It is also a good idea to complete your own personal LinkedIn profile in addition to your company profile. Your name will appear on your company’s profile page, and you wouldn’t want people to click on it and be disappointed when compared to your company’s page. It’s a great way of showing that you hold the same standards for your company as you do for yourself – overall, it’s a great look. Again, keep things professional and personal to you. Finding the right balance between those two is key to making a good LinkedIn profile. If you have any other personal websites, like a blog, include it in your personal and company profiles.
3. Take Advantage of Linkedin groups
Joining a group on Linkedin and being active on it can help draw people to your profile. Linkedin offers a variety of groups you can join, depending on your company’s interests, area, and target audience.
If you want to stand out in a group, you need to offer something of value. In the marketing world, this is usually some form of content. However, it can be jarring to be in a Linkedin group full of marketers and have them using marketing strategies to get clicks from each other. It’s best to take a more relaxed, personal approach. Contribute to the group without being seen as an opportunistic marketer. Make some posts, point people toward useful resources, or answer questions – but make sure not to self-promote. This is a big faux-pas, and you should avoid it. You don’t want to harassed groups to visit your page; you want to stand out in a way that makes them want to do it on their own.
4. Share As Much Content As You Can
If you haven’t set up your LinkedIn profile yet, now is the time. Gather connections in your niche and start sharing content with them. The best part about sharing content on LinkedIn is that there is less competition because people only share relevant content. This makes it easier to stand out and get noticed. On other social networking sites, there is a lot of content, most of which is irrelevant, making it difficult to be seen.
What can you share on LinkedIn that will direct traffic back to your website?
If your website doesn’t have a blog, you won’t get much traffic from LinkedIn or anywhere else. Start sharing your recent blog posts on LinkedIn regularly to build up a loyal following. This is one of the easiest ways to redirect traffic to your website.
If you want to increase your thought leadership and authority in your niche, you should contribute to the LinkedIn blog. You can add links in your post that redirects readers to your website, but make sure the links and content are relevant and helpful to the audience.
If you want to be noticed by your connections and LinkedIn groups, share some industry news. This will also show off your expertise in your field.
If you share the aforementioned content, you will be the perfect person to go to when your connections – or someone they know – needs help in your industry. Your website will be the first one they seek answers from whenever such a need arises.
5. Join Relevant Niche-Groups On LinkedIn
Sharing content on LinkedIn can help you drive traffic, but it won’t be effective if your content isn’t reaching your target audience. If your brand is focused on middle-aged people who work in or own marketing firms, but your content is being read by job-seeking millennials, then you’re not going to get the results you want.
How can you rectify this anomaly?
To reach your target audience on LinkedIn, join groups that relate to your industry. These groups will have individuals who are interested in what you have to offer, which will result in productive traffic to your website. The groups filter can be found on the LinkedIn homepage in the search bar.
I want to be accepted into some of the top marketing groups. To do this, I’ll search for “marketing” in the search bar and then click on the “Groups” filter.
I will see a number of popular marketing-related groups on my screen.
If you are accepted into one of these groups, you will be able to share your content with a large audience that is interested in your topic.
Do not become a spammer by only posting links to your website. Linking to your content should only be done after you have been an active member, who consistently shares and comments on relevant things. By doing this, you will build trust and relationships. Your patience will eventually pay off as LinkedIn groups will not only drive traffic but generate qualified leads as well.
6. Create Your Own LinkedIn Group
Now that you have established yourself as a thought leader by posting and sharing relevant content on various LinkedIn Groups, it is time to move a step ahead. Create your own LinkedIn Group. Once you become the administrator of a group, you can start accepting requests of your target audience who want to join the group.
You can share articles, posts and links on other groups, but creating your own group helps you to be seen as an expert in your field.
If you want to create your own group, you need to be prepared to be responsible forengaging your members on a regular basis. You should ask questions, comment on the posts and articles written by other people, and like their posts. Doing this will encourage your group members to do the same, which will result in more connections. All of this connection building will eventually lead to more people viewing your website. However, you should avoid sales content, and only include links to your website when they are relevant.
7. Connect With Influencers
It’s not just Instagram influencers who can help you grow your business – LinkedIn has them too. These people can offer you valuable insights and connections, so follow them and take advantage of their advice.
After finding the most relevant influencers for your industry, follow them and create quality content. If you promote this content on LinkedIn, you have a greater chance of these influencers noticing and sharing it, which would give your brand more exposure. An endorsement from an influencer would be extremely beneficial for your brand because their followers tend to trust them.
8. Stay Active
To be successful on LinkedIn, you need to be active. You should aim to post updates multiple times a week so that your connections see your company’s logo on their LinkedIn feed regularly. The more they see you and your brand, the more trustworthy you will be to them. If you only post once every few months, your connections won’t be exposed to your brand often enough to build any trust with it. Trust leads to clicks, conversions, and sales, so you want to stay on top of that.
Too much activity can be seen as impersonal and opportunistic marketing which can result in people unfollowing you.
9. Sponsor Your Valuable Content
It’s great that you’re sharing your posts on LinkedIn, but there’s no guarantee that your content is reaching your target audience. To make sure you’re interacting with the maximum audience with your content, you should sponsor your most valuable posts or content on LinkedIn.
Follow these tips while sponsoring your content on LinkedIn:
Add a relevant and visually enthralling thumbnail.
As stated above, it is important to create a headline that will interest your audience.
Try to persuade your connections to share your content. If, for example, you are connected with the CEO of a company and he/she shares your content, it will add value to your content.
10. Publish Posts With LinkedIn Pulse
If you want to be more sought after by prospective leads, you need to show more authority. The more prospects you get, the more traffic you can generate for your website. LinkedIn Pulse is a simple way to publish your content.
You can improve your website by adding links to your blog posts, as well as images, videos, and infographics. If you don’t want to generate new content every day, you can try repurposing some of your blog posts and publishing them on LinkedIn Pulse. You can add a link to your post on LinkedIn to give people more information about the subject.
Which Tactic Will You Employ To Drive Website Traffic From LinkedIn?
Here are ten free strategies that can help you increase traffic to your website.
Have you ever considered using LinkedIn to help drive traffic to your website? Are there any other platforms you’re using to help promote your website?
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