Are low-engagement horrors on social media panicking you?
What went wrong even though you posted on all social media platforms?
Here’s a truth bomb!
It takes more than just posting on social media to create a strong brand presence. You have to engage with your audience to succeed.
How can you promote your business on social media in the right way?
You need to be more organized in your social media marketing efforts in order to increase engagement and visibility, with the ultimate goal being to convert your followers into paying customers.
Is social media marketing worthy of so much attention?
Yes, it is!
Here are some social media statistics that illustrate the importance of social selling: – Social selling is more effective than traditional selling techniques:
- 72% of salespeople using social selling report being successful at meeting their quotas, compared to only 53% of those who don’t use social selling.
- Social selling allows you to build relationships with potential customers: 80% of salespeople who use social selling say it’s helped them build stronger relationships with their customers.
- Social selling can help you close deals faster: 45% of social sellers report closing deals faster than those who don’t use social selling.
- Social selling can help you win larger deals: 34% of social sellers say they’ve won larger deals as a result of using social media.
- 92% of marketers strongly agree that social media plays a key role in their marketing strategy.
- More than 85% of marketers have witnessed an increase in the visibility and exposure of their businesses through social media.
- 78% of marketers have reported an increase in their traffic through social media.
There is evidence to suggest that using social media for marketing purposes can be extremely beneficial for businesses, helping them to grow and expand.
We have found 10 ways to improve your social media strategies to get better results.
Let’s start!
1. Identify the Right Social Media Channel
You can easily become preoccupied with choosing the right social platform to work on. In general, you should go for the social media platform where your target audience spends most of its time. To find this golden opportunity, you will need to do some research.
The Pew Research Center has found that Facebook has a user base that consists of people from every age group. The latest statistics show that there are nearly 2.85 billion monthly active users on Facebook. Therefore, this platform is often a great starting point for brands of all types.
The best social media platform to use depends on your goals. If you want to increase brand awareness or generate leads, Facebook is best. If you want to expand your network of influencers and professionals, then Twitter and LinkedIn may be the top options. TikTok and Instagram are prime choices to appeal to younger demographics.
A Canadian wine producer, Volcanic Hill Estate Winery, uses Facebook to post regular wine-drinking tips and connect with its audience.
The example above shows that the goal of your social selling campaign will be a deciding factor in which social media platform you choose.
You can use Facebook Live Video to connect with your customers and promote your business. You can also use it to create a strong relationship with your customers.
2. Make the Most of Live Videos
As live videos become more popular among brands, more audiences are preferring to watch them rather than read written content from the brands. A Livestream survey found that 80% of respondents said they would rather watch a live video from a brand than read the brand’s written content.
Additionally, people who viewed live videos are more likely to purchase tickets to an event after watching a live video or a similar event.
Adding live videos to your social media marketing campaign can help increase your audience engagement. You can live stream brand events, interviews, or give viewers a behind-the-scenes look at your company. Utilize video creation tools to make the process easier.
Let’s see what Bob Heilig has to share. Bob Heilig is an expert on the topic and can provide valuable insights.
Bob Heilig began his presentation by discussing topics he was passionate about, before he began selling anything.
After six months of unsuccessfully trying to grow his business, he decided to start using Facebook Live and Kajabi. Kajabi is a platform that allows people to create, customize, and sell online courses.
Bob claims to have made more than 200 thousand dollars in his first month of using live video- this demonstrates the influential power it has in terms of gaining customers and providing thought leadership.
If you’re looking to raise your brand’s awareness on social media, here are seven tactics to help you do just that. The tactics are: 1) Utilize User-Generated Content, 2) Go Live on Social Media, 3) Share Engaging Content, 4) Create a Hashtag, 5) Host a Social Media Contest, 6) Partner with an Influencer, and 7) Advertise on Social Media.
3. Create Original and Engaging Visuals
Posts on Facebook that include an image tend to get 120% more engagement than those without an image.
If you want to increase social media engagement, you should post more images. This could include photos, memes, GIFs, or even original graphics.
Make your social media posts stand out by using tools like PixTeller, Piktochart, and Canva to create unique visuals.
Or, instead of using Canva, try Crello which offers a variety of templates and customizable designs. With Crello, you can create images from scratch or edit existing visuals using a variety of tools, like shapes, photos, text, colors, etc.
There are numerous possibilities for visuals you can create for social media.
If you want to increase the reach of your latest research findings or a post with interesting facts, consider turning some of the key points into an infographic. You can then share the infographic on social media with a link to the complete study or post it on your blog.
You can create visuals for promoting a contest or other current event, an upcoming product launch, or to celebrate a milestone.
Taco Bell promotes its videos on YouTube by including a relevant photo in the post on Facebook.
Samsung uses original images to promote its product unboxing.
They have made a special image to advertise their #UnboxYourPhone event. The image is a clever drawing of a phone with the brand and product name faintly shown, as well as the date and location of the event.
3. Use Social Media Marketing Tools
Do you want to know how to make sure your audience sees your content on social media? The answer is social media marketing tools. These are the same tools that most marketers use every day to maintain a presence on social media.
There are plenty of social media marketing tools available which can provide you with powerful marketing abilities, for example being able to schedule posts, analyse performance, capture lead opportunities, engage with clients, and more.
SocialPilot allows business owners to manage their posting calendars on up to 8 social media platforms at once, making it one of the most popular social media marketing tools available.
You can manage multiple aspects of social media marketing easily. This includes scheduling and curating content, managing campaigns, and accommodating last-minute changes. Having everything in one place makes marketing much simpler.
4. Create Your Brand’s Story
Your brand’s image has a big effect on how people perceive it. Many successful businesses use effective storytelling as part of their brand marketing strategy.
Telling stories is a great way to develop an emotional connection between your brand and your target audience.
The medium you use to communicate your brand’s story is important, not just what and how you say it. Social media is a highly effective platform for sharing your brand’s stories and connecting with people.
For example, Intel’s inspiring stories can help you get a clear idea.
Intel uses Instagram to share inspirational stories about the company and its customers with its audience. The company posts stories, videos, testimonials, interviews, and fun facts to keep its audience engaged.
5. Leverage User-Generated Content
People are more likely to trust other people over marketing gimmicks or the claims brands make about themselves. Therefore, user-generated content is one of the most powerful ways to promote your products or services.
Social proof is when your target audience sees that other people are using and trusting your brand, which in turn helps to position your brand as trustworthy. Having UGC is a great way to showcase social proof, as it provides honest feedback directly from customers instead of just from the brand itself.
According to a survey, user-generated visuals are more trusted than other forms of content. More than 50% of respondents agree that UGC visuals are more influential and impactful than a brand’s own pictures or videos.
You should always give your users a platform to share their stories about why they love your products or services. This will help to create loyalty among your fan base and customers.
This is what BMW did with their customers. They created the hashtag #BMWRepost and invited their customers to share their stories on Instagram. They also reposted these customer stories on their official Instagram account.
Adopting this way of encouraging your customers can help you win their trust. You can also add their personal experiences related to your brand on your social media page, making them feel special.
6. Schedule Your Posts for the Right Timing
If you post something on social media while most of your followers are inactive, you might not get much engagement.
So how do you increase your social media engagement?
To maximize engagement with your social media followers, find out when they are most likely to be online and schedule posts accordingly.
What is the best time to post on social media? This can depend on many factors, such as time zone and target demographic. However, it can also differ according to the social media channels you are using. You might need to run a few tests to see which timing works best for you on different social media platforms.
An analysis of 16 social media studies by CoSchedule found that Facebook posts tend to generate the most engagement between 1 PM and 4 PM on weekends.
The best time to post tweets to increase engagement on Twitter is during the workweek, around 12-3 PM.
In contrast, Instagram users are most active during the 8-9 AM hours throughout the week.
According to this data, you will need to create different social media posting schedules to increase engagement on each platform. You can find the best post timings for other social media channels, like LinkedIn and Pinterest, in the full CoSchedule post.
7. Start Using Trending Hashtags
Adding hashtags to your social media posts can help increase engagement by making your content more discoverable.
Your posts may already be seen by your existing followers, but hashtags also help you connect with people who don’t already follow you. When you use hashtags that are relevant and popular on Twitter and Instagram, you increase the chances that social media users will see your content.
If you want to increase your social media engagement, you can use a tool like HashtagsforLikes. Their software helps you find relevant hashtags in your niche that are trending. This can help you reach a larger audience and get more likes.
This app provides users with information that can help them choose effective hashtags for their posts.
Hashtagify.me is a website that allows you to stay up-to-date with the latest hashtag trends.
This research will help you keep up with popular social media conversations. And it makes it easier for relevant users to find your content, which can help increase social media engagement.
8. Host a Giveaway Contest
Giveaway contests are an excellent way to increase social media engagement. This tactic drives engagement because people have a chance to receive something. It could compel them to engage with brand or influencer content on social media.
How?
In order to participate, you may require them to like the post and tag their friends in the comments.
If you want people to share your Facebook post, you can encourage them to do so. If your contest rules require people to follow your brand or like your page, you could increase your social media following.
If you want to run an online competition or giveaway on social media, two of the better ones are Perkzilla and Viper. Both have many tools to help you plan, create, and execute a successful social campaign.
EXAMPLE CAMPAIGN:Win a $50 gift card to spend on EXAMPLE products every Thursday!
All you have to do to participate is create your own Instagram posts using the hashtag #likeExample, and watch the brand’s Instagram story. This simple template helps your brand increase social media engagement, while also encouraging users to create unique content.
9. Feature Fans and Customers
Some of the benefits of featuring customers and turning them into brand advocates are that you are able to share user-generated content, which can increase social media engagement. Additionally, this can also help build customer trust and loyalty.
You’re showing your followers that your existing customers love your products, which wins you the loyalty of the fans whose posts you share.
10. Promote Attractive Offers
There is no need to constantly come up with new and innovative ways to increase social media engagement. Sometimes, it is more effective to use established methods to engage customers and prospects.
One such way to engage your target audience is to provide them with attractive offers. You can offer:
- Instant discount coupons
- Free shipping/delivery
- Freebies
- Membership at a reasonable cost
- Cashback
Offers like this can help with both social media engagement and sales.
You need to find a balance with the offers you create for your customers. Experiment with different types to see what works best for them, but make sure that you don’t lose profit in the process.
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